UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.        )

Filed by the Registrantx

Filed by a Party other than the Registranto¨

Check the appropriate box:

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x    Definitive Proxy Statement
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o    Soliciting Material Pursuant to§ 240.14a-12

¨Preliminary Proxy Statement

¨Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

xDefinitive Proxy Statement

¨Definitive Additional Materials

¨Soliciting Material Pursuant to § 240.14a-12

United Rentals, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

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xNo fee required.

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 (1)Title of each class of securities to which transaction applies:

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LOGO

(UNITED RENTALS LOGO)
UNITED RENTALS, INC.

Five Greenwich Office Park

Greenwich, Connecticut 06831

March 31, 2010

27, 2013

Dear Fellow Stockholders:

You are cordially invited to attend this year’s annual meeting of stockholders, which will be held on Tuesday,Wednesday, May 11, 2010,8, 2013, at the Hyatt Regency Greenwich, 1800 East Putnam Avenue, Old Greenwich, Connecticut. The meeting will start at 10:9:00 a.m., Eastern time.

Enclosed you will find a notice setting forth the business expected to come before the meeting, the proxy statement, a proxy card and a copy of our annual report to stockholders for the fiscal year ended December 31, 2009.

2012.

Your vote is important. Whether or not you intend to be present at the meeting, it is important that your shares be represented. Voting instructions are provided on your proxy card and in the accompanying proxy statement. We encourage you to submit your proxy and vote via the Internet, by telephone or by mail.

Thank you for your continued support.

Sincerely,

  
Sincerely,

LOGO

  

LOGO

JENNE K. BRITELL

  

MICHAEL J. KNEELAND

-s- Jenne K. Britell

Chairman

  -s- Michael J. Kneeland
JENNE K. BRITELLMICHAEL J. KNEELAND
Chairman

Chief Executive Officer


LOGO

(UNITED RENTALS LOGO)
UNITED RENTALS, INC.

Five Greenwich Office Park

Greenwich, Connecticut 06831

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

TO OUR STOCKHOLDERS:

The annual meeting of stockholders of United Rentals, Inc. will be held at the Hyatt Regency Greenwich, 1800 East Putnam Avenue, Old Greenwich, Connecticut, on Tuesday,Wednesday, May 11, 2010,8, 2013, at 10:9:00 a.m., Eastern time, for the following purposes:

 1.Election ofTo elect the 1113 directors nominated and recommended by ourthe Board of Directors, as named in the accompanying proxy statement;

 2.Approval of our 2010 Long Term Incentive Plan;
3.  Ratification ofTo ratify the appointment of Ernst & Young LLP as our independent auditorsregistered public accounting firm for the fiscal year ending December 31, 2010;2013;

3.To approve our executive compensation on an advisory basis; and

 4.Transaction ofTo transact such other business, if any, properly brought before the meeting.

The meeting may be adjourned or postponed from time to time. At any reconvened or rescheduled meeting, action with respect to the matters specified in this notice may be taken without further notice to stockholders, except as may be required by our by-laws. Stockholders of record at the close of business on March 15, 201011, 2013, are entitled to notice of, and to vote on, all matters at the meeting and any reconvened or rescheduled meeting following any adjournment or postponement.

March 31, 2010

27, 2013

By Order of the Board of Directors,

-s- Jonathan M. Gottsegen

LOGO

JONATHAN M. GOTTSEGEN

Corporate Secretary

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be held on Tuesday,Wednesday, May 11, 2010.8, 2013. The Notice of and Proxy Statement for the 20102013 Annual Meeting of Stockholders and the Company’s 20092012 Annual Report to Stockholders are available electronically athttp://www.ur.com/index.php/investor/.


Table of Contents

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Appendix A United Rentals, Inc. 2010 Long Term Incentive PlanA: Non-GAAP Reconciliations

   A-1  


UNITED RENTALS, INC.

Five Greenwich Office Park

Greenwich, Connecticut 06831

March 31, 2010

27, 2013

PROXY STATEMENT

ANNUAL MEETING OF STOCKHOLDERS

We are providing this proxy statement in connection with the solicitation by the Board of Directors (the “Board”) of United Rentals, Inc. (the “Company”) of proxies to be voted at our 20102013 annual meeting of stockholders to be held at the Hyatt Regency Greenwich, 1800 East Putnam Avenue, Old Greenwich, Connecticut, on Tuesday,Wednesday, May 11, 2010,8, 2013, at 10:9:00 a.m., Eastern time, and at any reconvened or rescheduled meeting following any adjournment or postponement. This proxy statement and the accompanying form of proxy card, together with our 20092012 annual report to stockholders, are first being mailed to stockholders on or about March 31, 2010.

27, 2013.

This proxy statement contains important information for you to consider when deciding how to vote. Please read this information carefully.

Record Date

The record date for determining stockholders entitled to notice of, and to vote at, the annual meeting (and at any reconvened or rescheduled meeting following any adjournment or postponement) has been established as the close of business on March 15, 2010.

11, 2013.

Voting Securities Outstanding on Record Date

As of the record date, there were 60,403,50993,480,894 shares of our common stock outstanding and entitled to vote. From May 1April 28 to May 10, 2010,7, 2013, a list of the stockholders entitled to vote at the annual meeting will be available for inspection during ordinary business hours at our principal executive offices located at Five Greenwich Office Park, Greenwich, Connecticut. The list will also be available at the annual meeting.

Right to Vote

With respect to each matter properly brought before the annual meeting, each holder of our common stock as of the record date will be entitled to one vote for each share held on the record date.

Voting

Voting Before the Annual Meeting

If you are a stockholder of record, meaning that you hold your shares in certificate form or through an account with our transfer agent, American Stock Transfer & Trust Company, you have three options to vote before the annual meeting:

 

VIA THE INTERNET—Visit the websitehttp://www.voteproxy.comand follow the on-screen instructions. Have your proxy card available when you access the web page and use the Company Number and Account Number shown on your proxy card. The submission of your proxy via the Internet is available 24 hours a day. To be valid, a submission via the Internet must be received by 11:59 p.m., Eastern time, on Monday,Tuesday, May 10, 2010.

•  BY TELEPHONE—Call 1-800-PROXIES(1-800-776-9437)7, 2013. in the United States or1-718-921-8500 in foreign countries from any touch-tone telephone and follow the instructions. Have your proxy card available when you call and use the Company Number and Account Number shown on your proxy card. The submission of your proxy by telephone is available 24 hours a day. To be valid, a submission by telephone must be received by 11:59 p.m., Eastern time, on Monday, May 10, 2010.


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BY TELEPHONE—Call 1-800-PROXIES (1-800-776-9437) in the United States or 1-718-921-8500 in foreign countries from any touch-tone telephone and follow the instructions. Have your proxy card available when you call and use the Company Number and Account Number shown on your proxy card. The submission of your proxy by telephone is available 24 hours a day. To be valid, a submission by telephone must be received by 11:59 p.m., Eastern time, on Tuesday, May 7, 2013.


BY MAIL—Sign, date and return your completed proxy card by mail. To be valid, a submission by mail must be received by 5:00 p.m., Eastern time, on Tuesday, May 7, 2013.

If you indicate a choice with respect to any matter to be acted upon when voting via the Internet (or by telephone or on your returned proxy card) and you do not validly revoke it, your shares will be voted in accordance with your instructions. If you do not vote via the Internet or by telephone, or sign, date and return a proxy card, you must attend the annual meeting in person in order to vote.

•  BY MAIL—Sign, date and return your completed proxy card by mail. To be valid, a submission by mail must be received by 5:00 p.m., Eastern time, on Monday, May 10, 2010.
If you hold your shares in “street name” through an account with a bank or broker, you will receive voting instructions from your bank or broker.

If you are a participant in the URI 401(k) Plan, you should have received separate proxy voting instruction cards from the plan trustee, and you have the right to provide voting instructions to the plan trustee by submitting your voting instruction card for those shares that are held by the plan and allocated to your plan account. For your voting instructions to be processed, they must be received by 11:59 p.m., Eastern time, on Friday, May 3, 2013.

Voting at the Annual Meeting

If you are a stockholder of record, you may vote your shares at the annual meeting if you attend in person. If you intend to vote your shares at the annual meeting, you will need to bring with you valid picture identification.identification with you. We will confirm that you were a stockholder of record on the record date and will provide you with a blank proxy card, which will serve as a ballot on which to record your vote.

If you hold your shares in “street name,” you must obtain a legal proxy from your bank or broker in order to vote at the annual meeting. A legal proxy is an authorization from your bank or broker to vote the shares it holds in its name. In addition to a legal proxy, you will need to bring with you valid picture identification and a recent account statement from your bank or broker, confirming your holdings on the record date. Based on these documents, we will confirm that you have proper authority to vote and will provide you with a blank proxy card to serve as a ballot.

If you are a participant in the URI 401(k) Plan, you may not vote plan shares in person at the annual meeting because the plan trustee submits one proxy to vote all shares held by the plan.

Even if you plan to attend the annual meeting, we encourage you to vote your shares before the meeting via the Internet, by telephone or by mail.

Directions to the annual meeting are available by calling the Hyatt Regency Greenwich at1-203-637-1234 or visiting its website athttp://greenwich.hyatt.com/hyatt/hotels/services/maps/index.jsp.

Failure to Provide Specific Voting Instructions

If you are a stockholder of record and you properly sign, date and return a proxy card, but do not indicate how you wish to vote with respect to a particular nominee or proposal, then your shares will be voted voted:

FOR the election of such nominee or all 13 nominees for director named in “Proposal 1—Election of Directors”;

FOR “Proposal 2—Ratification of Appointment of Independent Registered Public Accounting Firm”; and

FOR “Proposal 3—Advisory Approval of the approval of such proposal. If you indicate a choice with respect to any matter to be acted upon when voting via the Internet (or by telephone or on your returned proxy card) and you do not validly revoke it, your shares will be voted in accordance with your instructions. If you do not vote via the Internet or by telephone, or sign, date and return a proxy card, you must attend the annual meeting in person in order to vote.Company’s Executive Compensation”.

If you hold your shares in “street name” through an account with a bank or broker, you will receive voting instructions from your shares may be voted by the bank or broker if you do not provide specific voting instructions.broker. Banks and brokers have the authority under New York Stock Exchange (“NYSE”) rules to vote shares for which their customers do not provide voting instructions on routine matters. The proposal to ratify the appointment of our independent auditorsregistered public accounting firm is considered a “discretionary” itemroutine matter under NYSE rules. This means that banks and brokers may vote in their discretion on this matter on behalf of clients who have not furnished voting

instructions at least ten days before the date of the annual meeting. However, some brokers will only vote uninstructed shares in the same proportion as all other shares are voted with respect to a proposal.

In a change from prior years, as a result of amendments to NYSE rules, Unlike the proposal to ratify the appointment of our independent registered public accounting firm, the proposals to elect directors is aand to vote on an advisory basis on executive compensation are non-routine mattermatters for which brokers do not have discretionary voting power and for which specific instructions from beneficial owners are required. Furthermore, the proposal to approve our 2010 Long Term Incentive Plan is a non-routine matter for which specific instructions from beneficial owners are required. As a result, brokers are not allowed to vote on the election of directors or the proposal to approve our 2010 Long Term Incentive Planthese proposals on behalf of beneficial owners if such owners do not return specific voting instructions.

If you are a participant in the URI 401(k) Plan, you should have received separate proxy voting instruction cards from the plan trustee. If you sign and return the voting instruction card but otherwise leave it blank or if you do not otherwise provide voting instructions to the plan trustee by mail, Internet or telephone, your shares will be voted by the plan trustee:

FOR the election of all 13 nominees for director named in “Proposal 1—Election of Directors”;

FOR “Proposal 2—Ratification of Appointment of Independent Registered Public Accounting Firm”; and

FOR “Proposal 3—Advisory Approval of the Company’s Executive Compensation”.

Quorum

The presence at the annual meeting, in person or represented by proxy, of a majority of the outstanding shares entitled to vote will constitute a quorum for the transaction of business. If a share is deemed present at the annual meeting for any matter, it will be deemed present for all other matters. Abstentions and broker non-votes are treated as present for quorum purposes.


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Right to Revoke Proxies

If you are a stockholder of record (even if you voted via the Internet, by telephone or by mail), you retain the power to revoke your proxy or change your vote. You may revoke your proxy or change your vote at any time prior to its exercise by (i) sending a written notice of such revocation or change to United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831, Attention: Corporate Secretary, which notice must be received by 5:00 p.m., Eastern time, on Monday,Tuesday, May 10, 2010,7, 2013, (ii) voting in person at the annual meeting, (iii) submitting a new proxy via the Internet or by telephone that is received by 11:59 p.m., Eastern time, on Monday,Tuesday, May 10, 2010,7, 2013, or (iv) executing and mailing a later-dated proxy card to American Stock Transfer & Trust Company, Operation Center, 6201 15th Avenue, Brooklyn, New York 11219, which proxy card must be received by 5:00 p.m., Eastern time, on Monday,Tuesday, May 10, 2010.

7, 2013.

“Street name” stockholders who wish to revoke a proxy already returned on their behalf must direct the institution holding their shares to do so.

Participants in the URI 401(k) Plan who wish to revoke or change voting instructions provided to the plan trustee must follow the instructions of the trustee in order to do so.

Method and Cost of Solicitation

In addition to solicitation by mail, our directors, officers and employees may solicit proxies by telephone, electronic communication or other means. We have also retained Innisfree M&A Incorporated, a proxy solicitation firm, to assist us in soliciting proxies, for an estimated fee of $15,000, plus reimbursement of reasonableout-of-pocket expenses and disbursements. Our directors, officers and employees receive no additional compensation for solicitation of proxies.

We will bear all costs associated with soliciting proxies for the annual meeting. We will, upon request, and in accordance with applicable regulations, reimburse banks, brokers, other institutions, nominees and fiduciaries for their reasonable expenses in forwarding solicitation materials to beneficial owners.

Matters to Be Acted uponUpon

As discussed in more detail under “Proposal 1—Election of Directors,” each director is required to be elected by a majority of votes cast with respect to such director, i.e., the number of votes cast “for” must exceed the number of votes cast “against.” Abstentions and shares not represented at the meeting will have no effect on the election of directors. Brokers are not entitled to vote on director elections and thus broker non-votes are not treated as votes cast and will have no effect on the election of directors.

The matter described in “Proposal 2—Approval of 2010 Long Term Incentive Plan” is required to be approved by the affirmative vote of the majority of shares present in person or represented by proxy at the annual meeting and entitled to vote on the matter and, furthermore, the total votes cast with regard to Proposal 2 must represent over 50% of all shares of stock entitled to vote on Proposal 2. Abstentions will have the same effect as a vote against such matter, whereas shares not represented at the meeting will not be counted for purposes of determining whether such matter has been approved. Brokers are not entitled to vote on the proposal to approve our 2010 Long Term Incentive Plan and thus broker non-votes will have no effect on such matter.

The matter described in “Proposal 3—Ratification of Appointment of Independent Auditors”Registered Public Accounting Firm” is required to be approved by the affirmative vote of the majority of shares present in person or represented by proxy at the annual meeting and entitled to vote on the matter. Abstentions will have the same effect as a vote against such matter,this proposal, whereas shares not represented at the meeting will not be counted for purposes of determining whether such matter has been approved. Brokers may vote in their discretion on thethis proposal to ratify the appointment of our independent auditors on behalf of clients who have not furnished voting instructions. As a result, broker non-votes will not arise in connection with, and thus will have no effect on, this proposal.

With respect to “Proposal 3—Advisory Approval of the Company’s Executive Compensation,” the affirmative vote of a majority of shares present in person or represented by proxy at the annual meeting and entitled to vote on the matter is required for approval of the compensation of our named executive officers. Voting for Proposal 3 is being conducted on an advisory basis and, therefore, the voting results will not be binding on the Company, the Board or the Compensation Committee. Abstentions will have the same effect as a vote against this proposal, whereas broker non-votes and shares not otherwise represented at the meeting will have no effect on the outcome of such matter.

Our

The Board unanimously recommends that you vote vote:

FOR the election of each nominee and all 13 nominees recommended by the Board;

FOR the approvalratification of each proposal.the appointment of our independent registered public accounting firm; and


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FOR the resolution approving the compensation of our named executive officers on an advisory basis.


PROPOSAL 1

ELECTION OF DIRECTORS

General

Our Board is currently comprised of the following 1113 members: Jenne K. Britell, José B. Alvarez, Howard L. Clark, Jr., Bobby J. Griffin, Michael J. Kneeland, Pierre E. Leroy, Singleton B. McAllister, Brian D. McAuley, John S. McKinney, James H. Ozanne, Jason D. Papastavrou, Filippo Passerini, Donald C. Roof and Keith Wimbush. Until our 2008 annual meeting of stockholders, our Board was divided into three classes ofAll directors with each class being elected to serve a three-year term. As a result of an amendment to our restated certificate of incorporation that was proposed by the Board and approved by stockholders at our 2007 annual meeting, we have transitioned our Board from a classified board to a declassified board such that, beginning with our 2010 annual meeting, all directors will beare elected annually for one-year terms.

The Board, upon the recommendation of our Nominating and Corporate Governance Committee, (the “Nominating Committee”), has nominated each of the aforementioned directors to stand for re-election.

Election of 1113 Directors

The terms of Drs. Britell and Papastavrou, Ms. McAllister and Messrs. Alvarez, Clark, Griffin, Kneeland, Leroy, McAuley, McKinney, Ozanne, Passerini, Roof and Wimbush will expire at the 20102013 annual meeting. Upon the unanimous recommendation of the Nominating and Corporate Governance Committee, the Board has nominated each of Drs. Britell and Papastavrou, Ms. McAllister and Messrs. Alvarez, Clark, Griffin, Kneeland, Leroy, McAuley, McKinney, Ozanne, Passerini, Roof and Wimbush to stand for re-election at the annual meeting.

Each director elected at the 20102013 annual meeting will hold office until our 20112014 annual meeting of stockholders and, subject to the resignation policy described below, until such director’s successor is elected and qualified.

Voting

Our by-laws require a director to be elected by a majority of votes cast with respect to such director in uncontested elections. The number of votes cast “for” a director must exceed the number of votes cast “against” that director. Abstentions and shares not represented at the meeting have no effect on the election of directors. Directors will continue to be elected by a plurality of votes cast in contested elections. A “contested election” takes place at any meeting in respect of which (i) our corporate secretary receives a notice pursuant to our by-laws that a stockholder intends to nominate a director or directors and (ii) such proposed nomination has not been withdrawn by such stockholder on or prior to the tenth day preceding the date on which the Company first mails its notice of meeting for such meeting to its stockholders.

If a nominee who is serving as a director is not elected at the annual meeting, under Delaware law, the director would continue to serve on the Board as a “holdover director” until his or her successor is elected and qualified. However, under our by-laws, any director who fails to be elected by majority vote must offer to tender his or her resignation to the Board on the date of the certification of the election results. The Nominating and Corporate Governance Committee will then consider the resignation offer and make a recommendation to the Board on whether to accept or reject the resignation, or whether other action should be taken. The Board will accept such resignation unless it determines that the best interests of the Company and its stockholders would not be served in doing so. The Board will act on the Nominating and Corporate Governance Committee’s recommendation within 90 days from the date of the certification of the election results, unless such action would cause the Company to fail to comply with any requirement of the NYSE or any rule or regulation under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), in which event the Company will take action as promptly as is practicable while continuing to meet those requirements. The Board will promptly disclose its decision and the rationale behind it in aForm 8-K report furnished to the Securities and Exchange Commission (“SEC”). The


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director who offers to tender his or her resignation will not participate in the Nominating and Corporate Governance Committee’s recommendation or in the Board’s decision.

If a nominee who is not already serving as a director is not elected at the annual meeting, under Delaware law, that nominee would not be a “holdover director” and the process described above would not apply.

All nominees for election at the 20102013 annual meeting are currently serving on the Board. Each person nominated has agreed to continue to serve if elected. If any nominee becomes unavailable for any reason to serve as a director at the time of the annual meeting, then the shares represented by each proxy may be voted for such other person as may be determined by the holders of such proxy.

The Board unanimously recommends a vote FOR the election of each of Drs. Britell and Papastavrou, Ms. McAllister and Messrs. Alvarez, Clark, Griffin, Kneeland, Leroy, McAuley, McKinney, Ozanne, Passerini, Roof and Wimbush to hold office until the 20112014 annual meeting of stockholders (designated as Proposal 1 on the enclosed proxy card) and until such director’s successor is elected and qualified.

Information Concerning Directors and Executive Officers

The table below identifies, and provides certain information concerning, our current executive officers and directors.

Name

Age   

Position

Michael J. Kneeland

   
NameAgePosition
Michael J. Kneeland5659    President, Chief Executive Officer and Director

William B. Plummer

   5154    Executive Vice President and Chief Financial Officer
Jonathan M. Gottsegen

Matthew J. Flannery

   4348Executive Vice President and Chief Operating Officer

Jonathan M. Gottsegen

46    Senior Vice President, General Counsel and Corporate Secretary
Matthew J. Flannery

Dale A. Asplund

   4544    Senior Vice President—OperationsBusiness Services and Chief Information Officer

John J. Fahey

   4346    Vice President—Controller
Joseph A. Dixon

Jenne K. Britell, Ph.D.

   52Vice President—Sales
Kenneth E. DeWitt60Vice President—Chief Information Officer
Jenne K. Britell, Ph.D. 6770    Chairman and Director

José B. Alvarez

   4750    Director
Howard L. Clark, Jr. 

Bobby J. Griffin

   6664    Director
Bobby J. Griffin

Pierre E. Leroy

64Director

Singleton B. McAllister

   61    Director
Singleton B. McAllister

Brian D. McAuley

72Director

John S. McKinney

   58    Director
Brian D. McAuley

James H. Ozanne

   69    Director
John S. McKinney

Jason D. Papastavrou, Ph.D.

50Director

Filippo Passerini

   55    Director
Jason D. Papastavrou, Ph.D. 

Donald C. Roof

   4761    Director
Filippo Passerini

Keith Wimbush

   52Director
Keith Wimbush5760    Director

Michael J. Kneelandhas been our president and chief executive officer and a director of the Company since August 2008, having previously served as our interim chief executive officer since June 2007. Prior to that time, Mr. Kneeland served as our executive vice president and chief operating officer since March 2007 and as our executive vice president—operations since September 2003. Mr. Kneeland joined the Company as a district manager in 1998 upon our acquisition of Equipment Supply Co.,Company, and was subsequently named vice president—aerial operations and then vice president—southeast region. Mr. Kneeland’s more than 3033 years of experience in the equipment rental industry includes a number of senior management positions with Free State Industries, Inc. and Equipment Supply Co.

Company. In 2011, Mr. Kneeland was appointed to serve on the board of directors of YRC Worldwide, Inc., a leading provider of transportation and global logistics services, where he serves as the Chairman of the Compensation Committee.

William B. Plummerjoined the Company as our executive vice president and chief financial officer in December 2008. Before joining the Company, Mr. Plummer served as chief financial officer of Dow


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Jones & Company, Inc., a leading provider of global business news and information services, from September 2006 to December 2007. Prior to Dow Jones & Company, Mr. Plummer was vice president and treasurer of Alcoa Inc., one of the world’s leading producers of aluminum, since 2000. He also held similar executive positions at Mead Corporation and GE Capital, the financial services subsidiary of General Electric. Mr. Plummer is also a director of John Wiley & Sons, Inc.

Matthew J. Flannery was appointed as our executive vice president and chief operating officer in April 2012. Mr. Flannery has extensive experience in all areas of the Company’s operations, having previously served as executive vice president—operations and sales, senior vice president—operations east and in two regional vice president roles in aerial operations. Mr. Flannery has also served as a district manager, direct sales manager and branch manager of the Company. He has almost two decades of sales, management and operations experience in the rental industry. Mr. Flannery joined the Company in 1998 as part of the Company’s acquisition of Connecticut-based McClinch Equipment.

Jonathan M. Gottsegenjoined the Company as our senior vice president, general counsel and corporate secretary in February 2009. Before joining the Company, Mr. Gottsegen directed the Corporate and Securities Practice Group at The Home Depot, Inc., the world’s largest home improvement retailer, from 2004 to 2009, where he led a team responsible for oversight of the company’s key legal matters. Prior to The Home Depot, Mr. Gottsegen served as securities counsel for Time Warner Inc., a leading media and entertainment company, from 2003 to 2004, where he was responsible for corporate, securities and corporate governance matters. From 1999 to 2003, Mr. Gottsegen was an associate in the New York office of Kaye Scholer Fierman Hays & Handler in its corporate and securities transactional practice. From 1996 to 1999, Mr. Gottsegen was a senior staff attorney with the SEC in its Division of Corporation Finance.

Matthew J. FlanneryDale A. Asplundwas appointedpromoted to our senior vice president—operationsbusiness services and chief information officer in March 2010.April 2012. Mr. FlanneryAsplund has extensive experience in all areas of the Company’s operations, having previously served asbeen our senior vice president—operations East, and in two regional vice president roles in aerial operations. Mr. Flannery has also served as a district manager, direct sales manager and branch manager. He has almost two decades of sales, management and operations experience in the rental industry. Mr. Flannery joinedbusiness services since April 2011. Joining the Company in 1998, as parthe has held various senior positions that included responsibility for supply chain, fleet management and shared services. His current position also includes management of the Company’s acquisition of Connecticut-based McClinch Equipment.

information technology systems. Mr. Asplund previously worked for United Waste Systems, Inc. as a divisional manager.

John J. Faheywas appointed our vice president—controller in January 2008 and, in that role, continues to serve the Company as principal accounting officer, as he has since August 2006. Mr. Fahey joined the Company in September 2005 as vice president—assistant corporate controller. His prior experience includes senior positions as manager—corporate business development for Xerox Corporation, a leading document management technology and services company, from June 2003 to September 2005, and vice president and chief financial officer for Xerox Engineering Systems, Inc., a provider of solutions for technical documents, from January 2000 to June 2003. Mr. Fahey has also served as vice president—finance and controller for Faulding Pharmaceutical Company, an international health care company. Mr. Fahey is a licensed certified public accountant who previously served as a general practice manager in accounting and auditing for Deloitte & Touche LLP, one of the four largest international accounting and consulting firms.

Joseph A. Dixonjoined the Company as vice president—sales in June 2008 and, in that role, bears responsibility for the strategic leadership of the Company’s sales and business development efforts. Before joining the Company, Mr. Dixon served as global vice president and general manager for JLG Industries, Inc., a worldwide aerial equipment manufacturer, from January 2006 to May 2008, with responsibility for aftermarket services. He held senior positions as vice president—pro business and tool rental for The Home Depot from May 2002 to December 2005, with sales and management responsibility for 1,450 North American locations. Mr. Dixon also previously held the position of division vice president—operations and field sales for Hertz Equipment Rental Corporation, with executive responsibility for the company’s equipment rental business.
Kenneth E. DeWittjoined the Company as vice president—chief information officer in May 2008. Mr. DeWitt has more than 15 years of executive experience leading information technology at several companies. During the period from July 2002 through March 2008, Mr. DeWitt held senior vice president—chief information officer positions with Brand Technology Services LLC (a DSW Company), Retail Ventures Services, Inc. and Value City Department Stores, Inc. Mr. DeWitt’s prior experience also includes senior information technology management positions with responsibility for planning and integration, corporate systems and credit systems for Sears, Roebuck and Company and vice


6


president—management information systems for Saks Fifth Avenue. He began his information technology career with Lerner Stores Corp.
Jenne K. Britell, Ph.D. became a director of the Company in December 2006 and Chairman of the Board in June 2008. In March 2010, she was named a Senior Managing Director of Brock Capital Group LLC, an advisory and investment banking firm. Dr. Britell was chairman and chief executive officer of Structured Ventures, Inc., advisors to U.S. and multinational companies, from 2001 to 2009. From 1996 to 2000, Dr. Britell was a senior executive of GE Capital. At GE Capital, she most recently served as the executive vice president of Global Consumer Finance and president of Global Commercial and Mortgage Banking. From January 1998 to July 1999, she was president and chief executive officer of GE Capital, Central and Eastern Europe, based in Vienna. Before joining GE Capital, she held significant management positions with Dime Bancorp, Inc., HomePower, Inc., Citicorp

and Republic New York Corporation. Earlier, she was the founding chairman and chief executive officer of thePolish-American Mortgage Bank in Warsaw, Poland. Dr. Britell is also a director of Crown Holdings, Inc., Quest Diagnostics, Inc., the U.S.-Russia Investment Fund and theU.S.-Russia Investment Fund. Foundation for Entrepreneurship and the Rule of Law. During the past five years, Dr. Britell has served as a member of the board of directors of West Pharmaceutical Services, Aames Investment Corp. and Lincoln National Corp.

Dr. Britell was named the 2011 Director of the Year by the National Association of Corporate Directors. She was also named one of six outstanding directors for 2011 by the Outstanding Directors Exchange, a division of the Financial Times. In early 2012, Dr. Britell was elected a member of the Council on Foreign Relations.

José B. Alvarezbecame a director of the Company in January 2009. Mr. Alvarez has been on the faculty of the Harvard Business School since February 2009. Until December 2008, he was the executive vice president—global business development for Royal Ahold NV, one of the world’s largest grocery retailers. Mr. Alvarez joined Royal Ahold in 2001 and subsequently held several key senior management positions, including president and chief executive officer of the company’s Stop & Shop andGiant-Landover brands. Previously, he served in executive positions at Shaw’s Supermarket, Inc. and American Stores Company. Mr. Alvarez also serves as a director of The TJX Companies, Inc.

Howard L. Clark, Jr. became a director of the Company in April 2004. Mr. Clark has been vice chairman of Barclays Capital and Church & Dwight Co., Inc., the investment banking division of Barclays Bank PLC, since September 2008. Prior to assuming his current position, Mr. Clark was vice chairman of Lehman Brothers Inc., an international investment bank, since 1993. From 1990 until 1993, Mr. Clark was chairman, president and chief executive officer of Shearson Lehman Brothers Holdings Inc. Mr. Clark was previously a senior executive at American Express Company from 1981 to 1990, and a managing director of Blyth Eastman Paine Webber Incorporated or predecessor firms from 1968 to 1981. While at American Express, his positions included five years as executive vice president and chief financial officer. Mr. Clark is also a director of Walter Energy, Inc. (formerly known as Walter Industries, Inc.), White Mountains Insurance Group, Ltd. and Mueller Water Products, Inc.

Bobby J. Griffinbecame a director of the Company in January 2009. From March 2005 to March 2007, he served as president—international operations for Ryder System, Inc., a global provider of transportation, logistics and supply chain management solutions. Beginning in 1986, Mr. Griffin served in various other management positions with Ryder, including as executive vice president—international operations from 2003 to March 2005 and executive vice president—global supply chain operations from 2001 to 2003. Prior to Ryder, Mr. Griffin was an executive at ATE Management and Service Company, Inc., which was acquired by Ryder in 1986. He also serves as a director of Hanesbrands Inc.

and served as a director of Horizon Lines, Inc. from May 2010 until April 2012.

Pierre E. Leroy became a director of the Company on April 30, 2012, in connection with our acquisition (the “RSC Transaction”) of RSC Holdings Inc. (“RSC”). Mr. Leroy served as a Director of RSC and RSC Equipment Rental from 2008 to April 2012. Mr. Leroy is the Executive Chairman and Chief Executive Officer of Vigilant Solutions. Vigilant Solutions is a leading provider of public and private safety solutions utilizing advanced video and content analysis and location database services. Prior to joining Vigilant Solutions in March 2012, Mr. Leroy served, prior to retiring in 2005, as President of both the Worldwide Construction & Forestry Division and the Global Parts Division of Deere & Company. Deere & Company is a world leader in providing advanced products and services for agriculture, forestry, construction, lawn and turf care, landscaping and irrigation, and also provides financial services worldwide and manufactures and markets engines used in heavy equipment. During his professional career with Deere, he served in a number of positions in Finance, including Treasurer, Vice-President and Treasurer, and Senior Vice-President and Chief Financial Officer. Mr. Leroy has been a director of Capital One Financial Corporation since September 1, 2005, and is also a director of Capital One, National Association. He joined Capital One’s Audit and Risk, Compensation, and Governance and Nominating committees in September 2005, July 2006, and April 2006, respectively. Mr. Leroy was a director of Fortune Brands, Inc. from September 2003 until March 2012, where he served on the Audit and Compensation and Stock Option committees. Mr. Leroy also served on the board of ACCO Brands from August 2005 to April 2009, and Nuveen Investments, Inc. from March 2006 to April 2007.

Singleton B. McAllisterbecame a director of the Company in April 2004. Ms. McAllister is a partner inof the law firm of LeClairRyan where she has worked since October 2007.Williams Mullen. Before joining LeClairRyan,Williams Mullen in December 2012, Ms. McAllister had been a partner in the law firms of Blank Rome LLP since 2010, LeClairRyan since October 2007, Mintz, Levin, CohenCohn, Ferris, Glovsky and Popeo, P.C. since July 2005, Sonnenschein, Nath & Rosenthal LLP since 2003 and Patton Boggs LLP since 2001. Prior to entering private practice, Ms. McAllister served for five years as the general counsel for the United States Agency for International Development.Development and has served in senior positions in the U.S. House of Representatives. Ms. McAllister is also a director of Alliant Energy Corporation, Interstate Power and Light Company and Wisconsin Power and Light Company.

Brian D. McAuleybecame a director of the Company in April 2004. Mr. McAuley has served as chairman of Pacific DataVision, Inc. (“PDV”) since August 2004. PDV is a privately held telecommunications software applications and hosting company. He has also been a partner at NH II,


7


LLC, a consulting firm that specializes in telecommunications businesses, since 2003. Mr. McAuley is a co-founder of Nextel Communications, Inc. and held senior executive positions at Nextel from the company’s inception in 1987 until 1996, including seven years as president and chief executive officer. Upon leaving Nextel, he joined Imagine Tile, Inc., a custom tile manufacturer, where he served as chairman and chief executive officer from 1996 to 1999 and continues to serve as chairman. He also served as president and chief executive officer of NeoWorld Communications, Inc., a wireless telecommunications company, from 1999 until the sale of that company to Nextel in 2003. Mr. McAuley is a certified public accountant and, prior to co-founding Nextel, his positions included chief financial officer of Millicom Incorporated, corporate controller at Norton Simon Inc. and manager at Deloitte & Touche LLP.

John S. McKinneybecame a director of the Company in September 1998 following the merger of the Company with U.S. Rentals, Inc. He also served as a vice president of the Company until the end of 2000. Mr. McKinney served as chief financial officer of U.S. Rentals from 1990 until the merger and as controller of U.S. Rentals Inc.,from 1988 until 1990, and as a staff auditor and audit manager at the accounting firm of Arthur Andersen & Co. Mr. McKinney was assistant dean of the Ira A. Fulton College of Engineering and Technology at Brigham Young University from November 2006 to January 2008.

James H. Ozanne became a director of the Company on April 30, 2012, in connection with the RSC Transaction. Mr. Ozanne served as a Director of RSC and RSC Equipment Rental from May 2007 until April 2012 and was the Lead Independent Director of the RSC Board. Mr. Ozanne has served in executive positions in the Financial Services industry since 1972. During this time he has held the positions of Chief Financial Officer, President, Chief Executive Officer and Chairman of several leasing, rental, and consumer finance businesses ranging from full service railcar leasing to general equipment finance and grocery pallet rental. He also served as Executive Vice President of GE Capital responsible for the Consumer Finance and Operating Lease/Asset Management business units. Mr. Ozanne was a Director of Financial Security Assurance Holdings Ltd. and Distributed Energy Systems Corp. He was Vice Chairman and Director of Fairbanks Capital Corp. from 2001 through 2005. He was also Chairman of Source One Mortgage Corporation from 1997 to 1999. Previously, he was President and Chief Executive Officer of Nation Financial Holdings and its predecessor, US WEST Capital. Mr. Ozanne is also a director of ZBB Energy Corporation.

Jason D. Papastavrou, Ph.D. became a director of the Company in June 2005. Dr. Papastavrou has served as chief executive officer and chief investment officer of ARIS Capital Management, an investment management firm, since founding the company in January 2004. He previously held senior positions at Banc of America Capital Management, also an investment management firm, where he served as managing director—Fundfund of Hedge Fundshedge funds strategies from 2001 to 2003, and at Deutsche Asset Management, where he served as director—alternative investments group from 1999 to 2001. Dr. Papastavrou, who holds a Ph.D. in electrical engineering and computer science from the Massachusetts Institute of Technology, taught at Purdue University’s School of Industrial Engineering from 1990 to 1999 and is the author of numerous academic publications.

He is also a director of XPO Logistics, Inc. (formerly Express-1 Expedited Solutions Inc.), an international expedited freight shipping provider.

Filippo Passerinibecame a director of the CompanyUnited Rentals in January 2009. He is currently presidentGroup President of The Procter & Gamble Company’s global business servicesGlobal Business Services (GBS) organization and chief information officer,Chief Information Officer (CIO), positions he has held since February 2008 and July 2004, respectively. Mr. Passerini joined Procter & Gamble, a leading multinational manufacturer of consumer goods, in 1981 and has held executive positions in the United Kingdom, Greece, Italy, the United States,Turkey, Latin America, and Turkey.the United States. He led the integration of Procter & Gamble’s IT and services groups to form GBS, one of the largest and most progressive shared services organizations in the world. Under his leadership, GBS has saved Procter & Gamble more than $1 billion to date. Mr. Passerini is a member

of the CIO Hall of Fame and has received numerous awards, including: the inaugural Fisher-Hopper Prize for Lifetime Achievement in CIO Leadership; Shared Service Thought Leader of the Year; andInformationWeek’s Chief of the Year. He is a native of Rome, Italy withand holds a degree in Operations Research from the University of Rome.

Donald C. Roof became a director of the Company on April 30, 2012, in connection with the RSC Transaction. Mr. Roof served as a Director of RSC and RSC Equipment Rental from August 2007 to April 2012. Mr. Roof most recently served as Executive Vice President and Chief Financial Officer of Joy Global Inc., a worldwide manufacturer of mining equipment, from 2001 to 2007. Prior to joining Joy, Mr. Roof served as President and Chief Executive Officer of American Tire Distributors/Heafner Tire Group, Inc. from 1999 to 2001 and as Chief Financial Officer from 1997 to 1999. Mr. Roof has previously served on the board of directors and audit committee of two additional NYSE companies, Accuride Corporation from March 2005 through January 2010, and Fansteel, Inc. from September 2000 through March 2003. Mr. Roof had significant experience during his career in capital raising, mergers and acquisitions, and operating in highly-leveraged situations.

Keith Wimbushbecame a director of the Company in April 2006. Mr. Wimbush is currently executive vice president and head, legal search practice, of Seiden Krieger Associates, Inc., an executive search firm. Before joining Seiden Krieger in February 2013, Mr. Wimbush served as executive vice president and North American head of legal of DHR International, another executive search firm, since April 2011. From January2010 to 2011, he was a managing director of Executive Search Services International, LLC. From 2003 until August 2005, Mr. Wimbush was with Korn/Ferry International, an executive search firm, where he served as a senior client partner in the firm’s Stamford, Connecticut office, and was also co-practice leader of the firm’s legal specialist group. From April 1997 until January 2003, Mr. Wimbush served as senior vice president and general counsel of Diageo North America, Inc. and predecessor companies. Mr. Wimbush, who holds a J.D. from Harvard Law School, has served as an adjunct professor of law at Thomas Cooley Law School during the fall of 2007 and 2008.

See “Corporate Governance Matters—Board Consideration of Director Qualifications” for additional information regarding the specific experience, qualifications, attributes and skills of the directors named herein that led the Board to conclude that each such director should serve as a director of the Company.


8


BOARD MATTERS

Declassification of DirectorsGeneral

Our Board is currently comprised of the following 1113 members: Jenne K. Britell, José B. Alvarez, Howard L. Clark, Jr., Bobby J. Griffin, Michael J. Kneeland, Pierre E. Leroy, Singleton B. McAllister, Brian D. McAuley, John S. McKinney, James H. Ozanne, Jason D. Papastavrou, Filippo Passerini, Donald C. Roof and Keith Wimbush. Until our 2008 annual meeting, our Board was divided into three classes ofAll directors with each class being elected to serve a three-year term. As a result of an amendment to our restated certificate of incorporation that was proposed by the Board and approved by stockholders at our 2007 annual meeting, we have transitioned our Board from a classified board to a declassified board such that, beginning with our 2010 annual meeting, all directors will beare elected annually for one-year terms.

The Board, upon the recommendation of the Nominating and Corporate Governance Committee, has nominated each of the aforementioned directors to stand for re-election at the annual meeting.

Meetings of the Board and its Committees

During 2009,2012, the Board met twelvesix times. During 2009,2012, each currentthen-current member of the Board attended in excess ofat least 75% of the aggregate of (i) the total number of Board meetings held during the period for which he or she was a director and (ii) the total number of meetings of each committee of the Board on which the director served during the period for which he or she was on the committee.

Committees of the Board

During the first quarter of 2009, the Board had six standing committees: the Audit Committee, Compensation Committee, Nominating Committee, Special Committee, Transaction Committee and Litigation Committee. However, in February 2009, the Board dissolved three of these standing committees—the Special, Transaction and Litigation Committees—and established two new standing committees—the Finance and Strategy Committees.

The following table summarizes the current composition of the five current standing committees of the Board: the Audit Committee, the Compensation Committee, the Nominating and Corporate Governance Committee, the FinanceRisk Management Committee and the Strategy Committee. Consistent with best practice, our chairman,Our Chairman, Dr. Britell, is not a member of any of the Board’s standing committees. However, she regularly attends meetings of the Board’s committees, as all directors are invited to do.

invited.

Audit
Committee
Compensation
Committee
Nominating  and
Corporate
Governance
Committee
Risk
Management
Committee
Strategy
Committee

José B. Alvarez

XX

Bobby J. Griffin

XXChairman

Michael J. Kneeland

         X
Audit
Compensation
Finance
CommitteeCommitteeNominating CommitteeCommitteeStrategy Committee
José B. Alvarez

Pierre E. Leroy

   X     X
Howard L. Clark, Jr. 

Singleton B. McAllister

   ChairmanX

Brian D. McAuley

     Chairman XX

John S. McKinney

Chairman X  
Bobby J. Griffin

James H. Ozanne

     X   X

Jason D. Papastavrou

 X
Michael J. KneelandX
Singleton B. McAllister     Chairman  

Filippo Passerini

X   X X
Brian D. McAuley

Donald C. Roof

 ChairmanX     X  

Keith Wimbush

 
John S. McKinney X X    Chairman
Jason D. PapastavrouXChairman
Filippo PasseriniXX
Keith WimbushXX

Compensation Committee Interlocks and Insider Participation

None of the current members of the Compensation Committee has ever been an officer or employee of the Company or its subsidiaries or had any relationship with the Company requiring disclosure as a related party transaction under applicable rules of the SEC. During fiscal year 2012, none of our executive officers served as a member of the compensation committee of another entity, one of whose executive officers served on our Compensation Committee; none of our executive officers served as a director of another entity, one of whose executive officers served on our Compensation Committee; and none of our executive officers served as a member of the compensation committee of another entity, one of whose executive officers served as a member of our Board.

Audit Committee

We have a separately-designated Audit Committee established in accordance with the Exchange Act. The Audit Committee operates pursuant to a written charter that complies with the corporate governance standards of the NYSE. You can access this document, and other committee charters, on


9


our website athttp://www.ur.comunder “Corporate Governance” in the Investor Relations section. The document, and each of the other committee charters, is also available in print to any stockholder upon written request to our corporate secretary at United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831.

The general purposes of the Audit Committee are to:

assist the Board in monitoring (i) the integrity of the Company’s financial statements, (ii) the independent auditor’s qualifications and independence, (iii) the performance of the Company’s internal audit function and independent registered public accounting firm, and (iv) the Company’s compliance with legal and regulatory requirements; and

prepare the report required by the rules and regulations of the SEC to be included in the Company’s annual proxy statement and any other reports that the rules and regulations of the SEC may require of a company’s audit committee.

• assist the Board in monitoring (i) the integrity of the Company’s financial statements, (ii) the independent auditor’s qualifications and independence, (iii) the performance of the Company’s internal audit function and independent auditors, and (iv) the Company’s compliance with legal and regulatory requirements; and
• prepare the report required by the rules and regulations of the SEC to be included in the Company’s annual proxy statement and any other reports that the rules and regulations of the SEC may require of a company’s audit committee.

The Audit Committee also has the sole authority to appoint or replace the independent auditor (subject, if applicable, to stockholder ratification) and to approve compensation arrangements for the independent auditor.

The current members of the Audit Committee are Messrs. McAuley, McKinney, PasseriniAlvarez, Griffin and WimbushRoof and Dr. Papastavrou. Messrs. Alvarez, Griffin and Roof have been members of the Audit Committee since April 30, 2012. Messrs. McAuley and Passerini were members of the Audit Committee until April 30, 2012. Each member of the Audit Committee meets the general independence requirements of the NYSE and the additional independence requirements for audit committees specified byRule 10A-3 under the Exchange Act. The Board has determined that each of Messrs. McAuleyMcKinney and McKinneyRoof and Dr. Papastavrou qualifies as an “audit committee financial expert” as defined by the SEC and has “accounting or related financial management expertise” within the meaning of the corporate governance standards of the NYSE, and that each member of the Audit Committee is financially literate within the meaning of the corporate governance standards of the NYSE.

In 2009,2012, the Audit Committee met nineseven times.

Compensation Committee

The Compensation Committee operates pursuant to a written charter that complies with the corporate governance standards of the NYSE.

The general purpose of the Compensation Committee is to aid the Board in discharging its responsibilities relating to: (i) the oversight of executive officer and director compensation and (ii) the development of compensation policies that support the Company’s business goals and objectives. The Compensation Committee is also responsible for producing an annual report on executive compensation and assisting management in the preparation of a Compensation Discussion and Analysis. For additional information concerning the Compensation Committee, see “Executive Compensation—Compensation Discussion &and Analysis.”

The current members of the Compensation Committee are Ms. McAllister and Messrs. GriffinLeroy (since April 30, 2012), Passerini and Wimbush. Messrs. Alvarez and Griffin were members of the Compensation Committee until April 30, 2012. Each member of the Compensation Committee meets the independence requirements of the NYSE. In addition, each member qualifies as an “outside director” within the meaning of Internal Revenue Code Section 162(m) and as a “non-employee director” within the meaning ofRule 16b-3 under the Exchange Act.

The Compensation Committee may select, retain and terminate outside compensation consultants to advise with respect to director, chief executive officer or executive officer compensation. The Compensation Committee also has the authority to obtain advice and assistance from internal or external legal, accounting and other advisors. Although the Company pays for any compensation consultant, the Compensation Committee, in its sole discretion, approves the fees to the compensation consultant and other terms related to the consultant’s engagement. The Compensation Committee’s use of compensation consultants is described below under “Executive Compensation—Compensation Discussion and Analysis.”


10


The Compensation Committee may delegate all or any portion of its duties and responsibilities to a subcommittee consisting of one or more members of the Compensation Committee.

In 2009,2012, the Compensation Committee met nineseven times.

Nominating and Corporate Governance Committee

The Nominating and Corporate Governance Committee operates pursuant to a written charter that complies with the corporate governance standards of the NYSE.

The general responsibilities of the Nominating and Corporate Governance Committee include: (i) developing criteria for evaluating prospective candidates to the Board (or its committees) and identifying and recommending such candidates to the Board; (ii) taking a leadership role in shaping the corporate governance of the Company and developing the Company’s corporate governance guidelines; and (iii) coordinating and overseeing the evaluation processes for the Board and management which are required by the Company’s corporate governance guidelines. For additional information concerning this committee, see “Corporate Governance Matters—Director Nomination Process.”

The current members of the Nominating and Corporate Governance Committee are Messrs. ClarkMcAuley, Alvarez, Ozanne (since April 30, 2012) and AlvarezWimbush and Ms. McAllister. Each member of the Nominating and Corporate Governance Committee meets the independence requirements of the NYSE.

In 2009,2012, the Nominating and Corporate Governance Committee met threefour times.

FinanceRisk Management Committee

In February 2009, we established

Pursuant to its charter, the FinanceRisk Management Committee assists the Board in overseeing the Company’s enterprise-wide risk management practices to oversee all policies, activities and transactions affecting the financial condition of the Company andextent not otherwise assigned to the Audit Committee.

Committee, including (i) the process by which management identifies and assesses the Company’s exposure to risk, including but not limited to financial risk, and (ii) that the risk management infrastructure established by management is capable of managing those risks, in order to effectively support the Company’s strategic and operational objectives while maintaining the Company’s sound financial condition.

The current members of the FinanceRisk Management Committee are Dr. Papastavrou and Messrs. ClarkGriffin, McAuley, McKinney, Passerini and McAuley.

In 2009,Roof.

The Risk Management Committee replaced the Finance Committee, which was comprised of Dr. Papastavrou and Mr. McAuley, on April 30, 2012. In 2012, the Finance/Risk Management Committee met tenfour times.

Strategy Committee

In February 2009, we established

Pursuant to its charter, the Strategy Committee to assistassists the Board in overseeing and facilitating the development and implementation of the Company’s corporate strategy, including long- and short-term strategic plans and related operational decision-making.

The current members of the Strategy Committee are Mr. McKinneyMessrs. Griffin, Kneeland, Leroy, McAuley, Ozanne and Passerini. Messrs. Leroy, McAuley and Ozanne have been members of the Strategy

Committee since April 30, 2012, and Messrs. Alvarez Griffin, Kneeland and Passerini.

McKinney were members of the Strategy Committee until April 30, 2012.

In 2009,2012, the Strategy Committee met seven times.

Risk Oversight

Pursuant

The Board has overall responsibility for risk oversight, including, as a part of regular Board and committee meetings, general oversight of the way the Company’s executives manage risk. A fundamental part of risk oversight is not only understanding the material risks the Company faces and the steps management is taking to manage those risks, but also understanding what level of risk is appropriate for the Company. Our Board’s involvement in reviewing our business strategy is integral to the Board’s assessment of management’s tolerance for risk and also its charter,determination of what constitutes an appropriate level of risk for the Company.

The Board has delegated primary responsibility for risk oversight to the Audit Committee, is primarily responsible for overseeingwhich has delegated this responsibility to the Risk Management Committee. The Risk Management Committee shares this responsibility with senior management and the Company’s Enterprise Risk Management Committee (the “ERM Committee”), which is comprised of senior representatives from field operations and from each of the primary corporate functions. Risks are initially identified by each department and then communicated to senior management and the ERM Committee for the development of appropriate risk management processes on behalf ofprograms and policies which are subsequently implemented at the Board.department or other appropriate level within the Company. The AuditRisk Management Committee (and/oroversees the Board) receives reports fromprocess by which management regardingidentifies and assesses the Company’s assessmentexposure to risk, including but not limited to financial risk, and helps ensure that the risk management infrastructure established by management is capable of risksmanaging those risks. In addition, the Risk Management Committee periodically reviews and members ofassesses critical risk management policies and infrastructure implemented by management and recommends improvements where appropriate. The Risk Management Committee coordinates relations and communications regarding risk among the Audit Committee (as well as othervarious Board members) participate in meetings heldcommittees and keeps risk on both the full Board’s and management’s agenda on a regular basis.

In addition to the work done by the Risk Management Committee, the ERM Committee and senior management, the Company’s enterpriseInternal Audit Department conducts an annual risk management committee. The Auditassessment that is reported to the Risk Management Committee. Such assessment consists of reviewing the risks identified by the Risk Management Committee and the full Board focus onERM Committee, the most significantprior year’s risk assessment and audit work performed during the year; interviewing members of management and other employees to understand the potential risks facingimpacting the CompanyCompany; identifying common risk themes to be considered in developing the Internal Audit Plan; developing a risk-based Internal Audit Plan that provides assurance in assessing the functionality of controls that directly mitigate key risks; and producing an estimate of the Company’s general risk management strategy.

Althoughresource requirements necessary to execute the Internal Audit Committee oversees the Company’s risk management, Company management is responsible forday-to-day risk management processes. We believe this division of responsibilities is the most effective approach for addressing the risks facing our Company.
Plan.

Director Attendance at Previous Annual Meeting

We encourage our directors to attend annual meetings of stockholders, and we typically schedule Board and committee meetings to coincide with the annual meeting. All then-current directors attended the 20092012 annual meeting of stockholders.


11


CORPORATE GOVERNANCE MATTERS

Corporate Governance Guidelines

We have adopted corporate governance guidelines to promote the effective functioning of the Board. The guidelines address, among other things, criteria for selecting directors and director duties and responsibilities. We have also adopted categorical independence standards (in addition to the requirements of the NYSE) by which we assess the independence of our directors. You can access these documents on our website athttp://www.ur.comunder “Corporate Governance” in the Investor Relations section. The documents are also available in print to any stockholder upon written request to our corporate secretary at United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831.

Code of Business Conduct

We have adopted a codeCode of business conductBusiness Conduct for our employees, officers and directors. You can access this document on our website athttp://www.ur.comunder “Corporate Governance” in the Investor Relations section. This document is also available in print to any stockholder upon written request to our corporate secretary at United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831. This codeCode constitutes a “code of ethics” as defined by the rules of the SEC.

We intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K relating to amendments to the Code of Business Conduct or waivers from any provision of the Code of Business Conduct applicable to our principal executive officer, principal financial officer and controller by posting such information on our website at the location set forth above within four business days following the date of such amendment or waiver.

Board Leadership Structure

Our Board has separated the roles of Chairman of the Board and Chief Executive Officer. The current Chairman, Dr. Jenne Britell, is an independent director. We believe that an independent Chairman is better able to provide oversight and guidance to management, especially in relation to the Board’s essential role in risk management oversight, and to ensure the efficient use and accountability of resources. Furthermore, this separation provides for focused engagement between these two roles in their respective areas of responsibility, while still providing for collaborative participation. The separation of the Chairman and Chief Executive Officer roles, together with our other comprehensive corporate governance practices, are designed to establish and preserve management accountability, provide a structure that allows the Board to set objectives and monitor performance, and enhance stockholder value.

Director Independence

In assessing director independence, we follow the criteria of the NYSE. In addition, and without limiting the NYSE independence requirements, we apply our own categorical independence standards. You can access these standards on our website athttp://www.ur.com under “Corporate Governance” in the Investor Relations section. Under these standards, we do not consider a director to be independent if he or she is, or in the past three years has been:

employed by the Company or any of its affiliates;

an employee or owner of a firm that is one of the Company’s or any of its affiliates’ paid advisors or consultants (unless the Company’s relationship, or the director’s relationship, with such firm does not continue after the director joins the Board, or the Company’s annual payments to such firm did not exceed 1% of such firm’s revenues in any year);

•  employed by the Company or any of its affiliates;
•  an employee or owner of a firm that is one of the Company’s or any of its affiliate’s paid advisors or consultants (unless the Company’s relationship, or the director’s relationship, with such firm does not continue after the director joins the Board, or the Company’s annual payments to such firm did not exceed 1% of such firm’s revenues in any year);
•  

employed by a significant customer or supplier;

•  party to a personal service contract with the Company or the chairman, chief executive officer or other executive officer of the Company or any of its affiliates;
•  an employee or director of a foundation, university or other non-profit organization that receives significant grants or endowments from the Company or any of its affiliates or a direct beneficiary of any donations to such an organization;
•  a relative of any executive officer of the Company or any of its affiliates; or


12


party to a personal service contract with the Company or the chairman, chief executive officer or other executive officer of the Company or any of its affiliates;

an employee or director of a foundation, university or other non-profit organization that receives significant grants or endowments from the Company or any of its affiliates or a direct beneficiary of any donations to such an organization;

a relative of any executive officer of the Company or any of its affiliates; or

part of an interlocking directorate in which the chief executive officer or other executive of the Company serves on the Board of a third-party entity (for-profit or not-for-profit) employing the director.

•  part of an interlocking directorate in which the chief executive officer or other executive of the Company serves on the Board of a third-party entity (for-profit ornot-for-profit) employing the director.

A substantial majority of our directors must be independent under our corporate governance guidelines, which are more stringent than NYSE rules in this regard. TenTwelve of our eleventhirteen directors have been determined by the Nominating and Corporate Governance Committee and the Board to be independent under those criteria: Jenne K. Britell; José B. Alvarez; Howard L. Clark, Jr.; Bobby J. Griffin; Pierre E. Leroy; Singleton B. McAllister; Brian D. McAuley; James H. Ozanne; John S. McKinney; Jason D. Papastavrou; Filippo Passerini; Donald C. Roof and Keith Wimbush. In addition, the Board has determined that each of these directors also meets the categorical independence standards described above. Michael J. Kneeland, our chief executive officer, is not considered independent because he is an employee of the Company.

In accordance with SEC regulations, with respect to the directors that we have identified as being independent under NYSE rules, we discuss below certain relationships considered by the Board in making its independence determinations. Each of these relationships was determined by the Board to be an “immaterial relationship” that would not disqualify the particular director from being classified as an independent director.
José B. Alvarezbecame a director of the Company in January 2009. Until December 2008, he was the executive vice president—global business development for Royal Ahold NV, one of the world’s largest grocery retailers. Mr. Alvarez joined Royal Ahold in 2001 and subsequently held several key senior management positions, including president and chief executive officer of the company’s Stop & Shop andGiant-Landover brands. Stop & Shop obtained certain equipment and services from the Company for which the Company received monetary compensation in 2009. Mr. Alvarez was not involved in the decision by Stop & Shop to use the Company’s services. The Board determined that the foregoing relationship was an immaterial relationship given that Mr. Alvarez is not employed by, and had no involvement in the procurement decision of, Stop & Shop and the amounts paid by Shop & Shop to the Company represent less than 1% of Stop & Shop’s annual revenues and less than 1% of the Company’s annual revenues.
Howard L. Clark, Jr. became a director of the Company in April 2004. He has been vice chairman of Barclays Capital Inc., the investment banking division of Barclays PLC, since September 2008. During 2009, the Company engaged Barclays Capital to provide investment banking services to the Company which resulted in Barclays Capital receiving compensation in the form of underwriting discountsand/or commissions. The Board determined that the foregoing relationship was an immaterial relationship given that Mr. Clark had no involvement in the decision by the Company to engage Barclays Capital and the amounts paid by the Company to Barclays Capital represent less than 1% of Barclays Capital’s annual revenues.
Filippo Passerinibecame a director of the Company in January 2009. He is currently president of Procter & Gamble’s global business services organization and chief information officer. Procter & Gamble rents equipment from the Company for which the Company received monetary compensation in 2009. Mr. Passerini was not involved in the decision by Procter & Gamble to use the Company’s services. The Board determined that the foregoing relationship was an immaterial relationship given that Mr. Passerini had no involvement in the procurement decision of Procter & Gamble and the amounts paid by Procter & Gamble to the Company represent less than 1% of Procter & Gamble’s annual revenues and less than 1% of the Company’s annual revenues.

Board Consideration of Director Qualifications

In addition to the independence matters described above, the Board considered the specific experience, qualifications, attributes and skills of the directors named herein and concluded that based on the aforementioned factors, and including each director’s integrity and collegiality, such directors should serve as directors of the Company. Although each director offers a multitude of unique and valuable skills and attributes, including a demonstrated business acumen and an ability to exercise sound judgment, the Board identified the following specific experience,


13


qualifications, attributes and skills that led the Board to conclude that such persons should serve as directors.

Mr. Alvarezhas held several key management positions with Royal Ahold NV, one of the world’s largest grocery retailers, providing him with business leadership experience in, and valuable knowledge of, the global retail industry. He also servesThese experiences, together with his other public company directorships and academic credentials in business as a director of The TJX Companies, Inc. and has taught marketing and retailing as a current member of the faculty of the Harvard Business School.

School faculty, allow him to contribute to the Company and the Board a combination of strategic thinking and industry knowledge with respect to marketing and retailing.

Dr. Britellhas served in senior management positions with both public and private companies, such as Brock Capital Group LLC, an advisory and investment banking firm where she is a Senior Managing Director, and GE Capital, where she was executive vice president of Global Consumer Finance and president of Global Commercial and Mortgage Banking. She also has significant experience with public company directorships, which provides her with leadership and consensus-building skills to guide the Board, as well as exposure to a broad array of best practices.

Mr. Clark’scurrent and past experience serving in senior management positions in the finance industry and his public company directorships provide him with a practical and informed perspective on matters relating to corporate governance, investment banking and finance.

Mr. Griffinhas notable business experience in the areas of transportation, logistics and supply chain management, including extensive international experience, due to his past senior leadership positions with Ryder System, Inc. He serves as a director of Hanesbrands Inc. and otherIn addition to these attributes, Mr. Griffin’s public companies. Such service can providecompany directorship experience provides a valuable perspective for the Board and the Company.

Mr. Kneelandhas served in a variety of positions in the equipment rental industry for over 30 years.years, including a number of senior management positions with the Company, as well as Free State Industries, Inc. and Equipment Supply Company. He has extensive experience and knowledge of the competitive environment in which the Company operates. Further, he has demonstrated strategic and operational acumen that the Board believes has been of significant value to the Company.

Mr. Leroy has significant experience in finance/accounting/control, general management, industry/customer knowledge, and board experience/governance as demonstrated by his years of experience in capital markets and asset-liability management as well as leading and managing large complex international marketing, engineering, and manufacturing organizations and serving on other public company boards.

Ms. McAllisterwho has served as the general counsel of the United States Agency for International Development and currently helps lead the federal government relations practiceis a partner of the law firm of LeClairRyan,Williams Mullen LLP. With her vast legal experience, she serves as an important resource to the Board with regard to legal and regulatory matters. Like other Board members, Ms. McAllister’s service on other public company boards serves as an important benefit by providing the Company a broad perspective at the Board level.

Mr. McAuleybrings business leadership skills to the Board from his career in the telecommunications and manufacturing industries, including through his tenure as chairman of Pacific DataVision, Inc. and senior executive positions at Nextel Communications, Inc. and Imagine Tile, Inc. In addition, as a co-founder of Nextel Communications, Inc., Mr. McAuley has also exhibited valuable entrepreneurial abilities. He alsoFurthermore, he has extensive financial and accounting experience as a result of his past positions as chief financial officer and controller at public and private companies and as a manager at the accounting firm Deloitte & Touche LLP.

Mr. McKinneyhas significant accounting and finance experience unique to the Company and its industry as a result of his past positions as vice president—finance of the Company, chief financial officer and controller of U.S. Rentals Inc., and as a staff auditor and audit manager at the accounting firm Arthur Andersen & Co.

Mr. Ozanne has significant experience in finance/accounting/control, general management, industry/customer knowledge, and board experience/governance as evidenced by his extensive knowledge of business and accounting issues, his experience as an officer and director of various mortgage, finance, asset management, and venture capital organizations, his experience with leasing and rental businesses, and his years of experience serving as the chief executive officer of several public companies.

Dr. Papastavroucurrently serves as the chief executive officer and chief investment officer of ARIS Capital Management, and has held senior positions at other investment management firms, which allowssuch as Banc of America Capital Management and Deutsche Asset Management. Collectively, these experiences allow him to contribute to the Board and the Company a valuable perspective on finance-related matters.

Mr. Passerinihas gained significant global business and leadership experience in the consumer goods industry as well as valuable knowledge of the global retail industry through his various senior level positions with Procter & Gamble during the past 25 years. Mr. Passerini has particular strength with international operations.

operations, which he acquired through his previous executive positions in the United Kingdom, Greece, Italy, Latin America and Turkey.

Mr. Roof has significant experience in finance/accounting/control, general management, business development/strategic planning, board experience/governance, and other functions, including merchandising and distribution as evidenced by his 35 years of experience serving in executive positions ranging from President/CEO to Executive Vice President/CFO with an international manufacturer of mining equipment and a distributor and retailer of tires and related products, as well as his years of experience serving on the board of directors and audit committees of several public companies.

Mr. Wimbushhas gained significant legal experience through his formal legal training at Harvard Law School, as well as his subsequent positions in the legal department of Diageo North America, Inc. and as an adjunct professor of law at Thomas Cooley Law School. He complements his legal experience with experience gained through his position as the senior client partnerformer positions with Korn/Ferry International.


14International and DHR International, and his current position as Executive Vice President and Head, Legal Search Practice, with Seiden Krieger Associates.


Executive Sessions of the Board

Our corporate governance guidelines provide that our non-management directors should meet, at least twice a year, in executive sessions without the presence of management. Non-management directors who do not qualify as “independent” may participate in these meetings. However, the corporate governance guidelines provide that, at least once a year, the independent directors should meet in executive session without the presence of either management or any non-independent directors. The purpose of executive session meetings is to facilitate free and open discussion among the participants. The chairmanChairman of the Board (or, in the absence of the chairman,Chairman, the chairmanChairman of the Audit Committee or such other independent director as may be selected by the Board) should preside over executive sessions and, as required, provide feedback to the chief executive officer, and to such other directors as is appropriate, based upon the matters discussed at such meetings.

Director Nomination Process

General

The Board has established the Nominating and Corporate Governance Committee, as described above. The responsibilities of this committee include, among other things: (i) developing criteria for evaluating prospective candidates to the Board or its committees; (ii) identifying individuals qualified to become members of the Board or its committees; and (iii) recommending to the Board those individuals that should be nominees for election or re-election to the Board or otherwise appointed to the Board or its committees (with authority for final approval remaining with the Board).

Process for Identifying and Evaluating Candidates

The Nominating and Corporate Governance Committee may identify potential Board candidates from a variety of sources, including recommendations from current directors or management, recommendations of security holders or any other source the Nominating and Corporate Governance Committee deems appropriate. The Nominating and Corporate Governance Committee may also engage a search firm to assist in identifying director candidates. The Nominating and Corporate Governance Committee has been given sole authority to select, retain and terminate any such search firm and to approve its fees and other retention terms.

In considering candidates for the Board, the Nominating and Corporate Governance Committee evaluates the entirety of each candidate’s credentials. In accordance with our corporate governance guidelines, the Nominating and Corporate Governance Committee considers, among other things: (i) business or other relevant experience; (ii) expertise, skills and knowledge; (iii) contacts in the communities in which the Company does business and in the Company’s industry or other industries relevant to the Company’s business; (iv) personal qualities and characteristics, accomplishments, integrity and reputation in the business community; (v) the extent to which the candidate will enhance the objective of having directors with diverse viewpoints, backgrounds, experience, expertise, skills and other demographics; (vi) willingness and ability to commit sufficient time to Board and committee duties and responsibilities; and (vii) qualification to serve on specialized Board committees, of the Board, such as the Audit Committee or the Compensation Committee. The Nominating and Corporate Governance Committee recommends candidates based on its consideration of each individual’s specific skills and experience and its annual assessment of the composition and needs of the Board as a whole, including with respect to diversity. Consideration of diversity as one of many attributes relevant to a nomination to the Board is implemented through the Nominating and Corporate Governance Committee’s standard evaluation process. In particular, the Nominating and Corporate Governance Committee obtains and reviews questionnaires, interviews candidates as appropriate and engages in thorough discussions at Committee meetings in an effort to identify the best candidates and to populate an effective Board. The effectiveness of the Board’s diverse mix of viewpoints, backgrounds, experience, expertise, skills and other demographics is considered as part of the Nominating and Corporate Governance Committee’s assessment.

The 1113 nominees for election as directors at the 20102013 annual meeting are: Jenne K. Britell, who has been a director since December 2006; José B. Alvarez, who has been a director since January


15


2009; Howard L. Clark, Jr., who has been a director since April 2004; Bobby J. Griffin, who has been a director since January 2009; Michael J. Kneeland, who has been a director since August 2008; Pierre E. Leroy, who has been a director since April 2012; Singleton B. McAllister, who has been a director since April 2004; Brian D. McAuley, who has been a director since April 2004; John S. McKinney, who has been a director since September 1998; James H. Ozanne, who has been a director since April 2012; Jason D. Papastavrou, who has been a director since June 2005; Filippo Passerini, who has been a director since January 2009; Donald C. Roof, who has been a director since April 2012; and Keith Wimbush, who has been a director since April 2006. Each of these directors is standing for re-election.re-election at the annual meeting. In making its recommendation to the Board, the Nominating and Corporate Governance Committee reviewed and evaluated, in addition to each nominee’s background and experience and other criteria set forth in the Company’s corporate governance guidelines, each director’s performance during his or her recent tenure with the Board and whether each was likely to continue to contribute positively to the Board.

Procedure for Submission of Recommendations by Security Holders

Our security holders may recommend potential director candidates by following the procedure described below. The Nominating and Corporate Governance Committee will evaluate recommendations from security holders in the same manner that it evaluates recommendations from other sources.

If you wish to recommend a potential director candidate for consideration by the Nominating and Corporate Governance Committee, please send your recommendation to United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831, Attention: Corporate Secretary. Any notice relating to candidates for election at the 20112014 annual meeting must be received by December 31, 2010.our corporate secretary after January 8, 2014 but on or before February 7, 2014 (unless the 2014 annual meeting is not scheduled to be held within the period between April 8, 2014 and June 7, 2014, in which case our by-laws prescribe an alternate deadline). You should use first class, certified mail in order to ensure the receipt of your recommendation.

Any recommendation must include (i) your name and address and a list of the securities of the Company that you own; (ii) the name, age, business address and residence address of the proposed candidate; (iii) the principal occupation or employment of the proposed candidate over the preceding ten years and the person’s educational background; (iv) a statement as to why you believe such person should be considered a potential candidate; (v) a description of any affiliation between you and the person you are recommending; and (vi) the consent of the proposed candidate to your submitting him or her as a potential candidate. You should note that the foregoing process relates only to bringing potential candidates to the attention of the Nominating and Corporate Governance Committee. Following this process will not give you the right to directly propose a nominee at any meeting of stockholders. See “Other Matters—Stockholder Proposals for the 20112014 Annual Meeting.”

Direct Communications with Directors

We have adopted procedures to enable our security holders and other interested parties to communicate with ourthe Board or with any individual director or directors. If you wish to send a communication, you should do so in writing. Security holders and other interested parties may send communications to the Board or the particular director or directors, as the case may be, in the manner described in the Company’s written policy available on its website athttp://www.ur.com under “Corporate Governance” in the Investor Relations section.


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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Introduction

Our executive compensation program is used to attract and retain the employees who lead our business and to reward them for outstanding performance. This Compensation Discussion and Analysis, or “CD&A,” explains, for 2012, our executive compensation philosophy and objectives, each element of our executive compensation program and how the Compensation Committee of the Board made its compensation decisions for our President and Chief Executive Officer, Mr. Michael Kneeland; our Executive Vice President and Chief Financial Officer, Mr. William Plummer; and our three other most highly compensated executive officers: Mr. Matthew Flannery, Executive Vice President and Chief Operating Officer; Mr. Jonathan Gottsegen, Senior Vice President, General Counsel and Corporate Secretary; and Mr. Dale Asplund, Senior Vice President, Business Services and Chief Information Officer, as well as certain significant developments occurring in 2013. Throughout this proxy statement, these individuals are referred to as our “named executive officers.”

In addition, the compensation and benefits provided to our named executive officers in 2012 are set forth in detail in the Summary Compensation Table (which, if required by SEC regulations, also details compensation and benefits provided in 2011 and 2010) and other tables that follow this analysis, and in the footnotes and narrative material that accompany those tables.

Executive Summary

Growth of Stockholder Value

The chart below describes the total cumulative return of the Company’s stock (assuming reinvestment of dividends) as compared with the S&P 500 and the Company’s peer group (see “—How We Make Decisions Regarding Executive Pay—Role of the Independent Compensation Consultant” for a listing of the Company’s peer group).

LOGO

As shown above, over the three-year period between 2010 and 2012, our stock price rose over 364% as compared to a 69% growth for our peer group and a 26% growth for the S&P 500. As discussed below, our impressive performance was a key factor in driving compensation decisions and outcomes for 2012.

Business Conditions & Key Performance Achievements

During 2010 we began to see a modest improvement in the construction environment and signs of growth in related sectors, and this recovery continued through 2012. This, coupled with a continuing

trend towards market penetration and a more robust user core market, provided a strong platform for executing our strategy and improving key performance metrics. For the full year 2012, compared with 2011, these improvements included (on a pro forma basis, unless otherwise indicated, assuming the Company and RSC Holdings Inc. (“RSC”) were combined for full year 2012 and 2011):

Performance Metric

  2012 2011 Change

Revenue

  $4.7 Billion $4.1 Billion +12.8%

Equipment Rental Revenue

  $3.9 Billion $3.5 Billion +13.2%

Adjusted EBITDA(1)

  $1.99 Billion $1.49 Billion +33%

Adjusted EBITDA Margin(1)

  42.6% 36.1% +6.5 percentage points

Operating Income

  $642 Million $592 Million +8.4%

Return on Invested Capital (as reported)

  7.4% 6.9% +50 basis points

Share Price on December 31 (as reported)

  $45.52 $29.55 +54%

(1)Adjusted EBITDA is a non-GAAP financial measure (GAAP, when used herein, means U.S. generally accepted accounting principles) that excludes the impact of the following special items: RSC merger-related costs, restructuring charges, net stock compensation expense, impact of the fair value mark-up of acquired RSC fleet and inventory, and the gain on sale of software subsidiary calculated in the manner set forth in Appendix A. Adjusted EBITDA Margin represents Adjusted EBITDA as a percentage of revenue.

In 2012, we realized a number of achievements related to our strategy. In addition to the financial performance highlighted in the table above, the Company’s achievements included:

Completed the acquisition of RSC in a cash-and-stock transaction (reflecting a total enterprise value of $4.2 billion). The acquisition created a leading North American equipment rental company with a more attractive business mix, greater scale and enhanced growth prospects, and we believe that the acquisition will provide us with financial benefits including reduced operating expenses and additional revenue opportunities going forward. As of January 1, 2013, we had a branch network of 836 rental locations in 49 states and ten Canadian provinces and an employee base of approximately 11,300. For 2012, the Company realized cost synergies of $104 million toward a reaffirmed goal of $230 million to $250 million on a run-rate basis;

Further developed and maintained safety as a core value by providing training, education and support throughout the Company’s branch network. As a result, during 2012, more than 84% of branches had no recordable incidents resulting from injuries occurring in the field. In addition, for 2012, our Total Recordable Incidence Rate (“TRIR”) company-wide was 1.41 on a pro-forma basis (that is, assuming United Rentals and RSC were combined for the full year). TRIR is calculated by multiplying the number of recordable incidents for a given time period by a standard constant (which is equal to the number of hours of 100 employees working 40 hours per week, 50 weeks per year) and dividing the product by the total number of reported hours worked during such time period;

A 6.9% pro-forma increase in rental rates;

A 63.2% increase in the volume of OEC on rent, which significantly benefited from the impact of the RSC Transaction;

A 0.3 percentage point increase in time utilization on a significantly larger fleet;

An increase in the proportion of equipment rental revenues derived from National Account customers, from 35% in 2011 to 42% pro-forma in 2012. National Accounts are generally defined as customers with potential annual equipment rental spend of at least $500,000 or customers doing business in multiple locations;

Continued improvement in customer service management, including an increase in the proportion of equipment rental revenues derived from accounts that are managed by a single point of contact from 55% in 2011 to 60% pro-forma in 2012. Establishing a single point of contact for key accounts helps us to provide customer service management that is more consistent and satisfactory;

The continued optimization of our network of rental locations, including 15 new trench safety, power and HVAC rental locations in 2012, an increase of 16%;

A 1.3 percentage point improvement in selling, general and administrative expenses as a percentage of revenue; and

For the full year 2012, the Company recognized $463 million of pro-forma proceeds from used equipment sales of rental equipment at a pro-forma gross margin of 39.7%, compared with $363 million of pro-forma proceeds at a pro-forma gross margin of 33.3% last year.

Key 2012 Compensation Decisions and Outcomes

As shown above, the Company achieved strong levels of performance in 2012, continuing our strong performance over the past several years. The following discussion highlights the Compensation Committee’s key compensation decisions and outcomes for 2012, as reported in the 2012 Summary Compensation Table below. These decisions were made with the advice of the Compensation Committee’s independent compensation consultant, Pearl Meyer & Partners (“PM&P”) (see “—How We Make Decisions Regarding Executive Pay—Role of the Independent Compensation Consultant” below), and are discussed in greater detail elsewhere in this CD&A.

We provided merit base salary increases to our named executive officers.    Reflecting on the Company’s performance, in February 2012, the Compensation Committee considered merit increases and decided that increases were appropriate. In general, these increases represented an approximate 4% increase in base salary except for the increases to Messrs. Kneeland’s, Flannery’s and Asplund’s base salaries which were greater than 4%. In addition, in October 2012, Messrs. Kneeland and Asplund received additional increases in base salary of 12% and 21%, respectively, to better align their salaries with the market. See “—Our Executive Compensation Components—Base Salary” below.

Funding of annual incentive program reflects our desire to tie pay to performance.    Annual incentives for 2012 were determined in March 2013. The 2012 annual incentive awards were funded at an average of 110.83% of target (which was adjusted down, per the plan formula, to 97.6% of target) as compared to 100% of target in 2011. The award levels reflect the Company’s strong performance in 2012, as summarized above, but also take into account the design of the annual incentive program and its focus on rewarding the achievement of strong performance results. See “—Our Executive Compensation Components—Annual Performance-Based Cash Incentives” below.

Our 2012 performance-based Restricted Stock Units, an equity-based award that we added to our mix of equity-based awards in 2011, vested above target, reflecting our strong 2012 performance.    In February 2012, the Company granted all of our named executive officers both performance-based and time-based restricted stock units (“RSUs”), and Messrs. Kneeland, Plummer and Flannery were granted stock options in addition to RSUs. On January 23, 2012, the first tranche of the 2011 performance-based RSUs vested at 178.75% of their target amount, reflecting strong performance in 2011 and achievement of Adjusted EBITDA and Adjusted EBITDA Margin performance in excess of target. On February 16, 2013, the second tranche of the 2011 performance-based RSUs and the first tranche of the 2012 performance-based RSUs vested at 143.75% of their target amount, reflecting performance in 2012 for Adjusted EBITDA and Adjusted EBITDA Margin versus goals. See “—Our Executive Compensation Components—Equity Compensation” below.

Our synergy awards program, a one-time program adopted in connection with the RSC Transaction, incentivizes employees to work to efficiently integrate RSC into the existing Company.    We implemented a Synergy Incentive Program based upon the achievement of synergy-related milestones tied to the Company’s purchase of, and integration with, RSC. This program incentivizes employees to accomplish annualized run-rate cost and revenue synergies between the two companies. See “—Our Executive Compensation Components—Equity Compensation” below.

Compensation Program Highlights

The core of the Company’s executive compensation continues to be pay for performance, and the overall program includes the compensation governance features discussed below:

All of our named executive officers, including our chief executive officer and chief financial officer,participate in the same salary, incentive and 401(k) program as all of our other corporate executives. Within these programs, the compensation of our executives differs based on individual experience, role and responsibility, and performance. There are no supplemental executive retirement plans or other special benefits or perquisites established for the exclusive benefit of the named executive officers, other than an executive health and wellness program, which takes effect in 2013.

The Compensation Committee is comprisedsolely of independent directors. In addition,PM&P continued to act as the Compensation Committee’s independent consultant and PM&P performs no other consulting or other services for the Company.

Significant amounts of each executive’s compensation are atrisk of forfeiture in the event of conduct detrimental to the Company, termination of employment prior to vesting, or a material negative restatement of financial or operating results.

The Companydoes not have a history of repricing equity incentive awards.

No tax assistance is provided by the Company on any elements of executive officer compensation or perquisites other than relocation. The relocation policy is a broad-based program that applies to all transferred managerial, professional, and executive employees.

No tax gross-ups are provided by the Company to our named executive officers with respect to “golden parachute” compensation.

The Company hasstock ownership guidelines in place for the Company’s directors, named executive officers and approximately 30 other officers of the Company with a title of vice president and above.

All executive officers areprohibited from engaging in any speculative transactions in the Company’s securities, including engaging in short sales or other derivative transactions, or engaging in any other forms of hedging transactions. In addition, neither directors nor executive officers have any shares of Company common stock pledged in margin accounts or otherwise pledged as collateral.

All equity award agreements issued since 2010, including the award agreement used for performance-based RSUs, as well as the employment agreements of Messrs. Kneeland, Plummer, Flannery and Gottsegen, includeclawback provisions that generally require reimbursement of amounts paid to the applicable executive officer in the event the Company’s financial results subsequently became subject to certain “mandatory restatements” that would have led to a lower payment or in the event of “injurious conduct” by the executive officer.

Our Executive Compensation Philosophy and Objectives

Executive Compensation Philosophy

Our overall compensation program seeks to align executive compensation with the achievement of the Company’s business objectives and with individual performance towards these objectives. It also seeks to enable the Company to attract, retain and reward executive officers and other key employees

who contribute to our success and to incentivize them to enhance long-term stockholder value. In reviewing the components of compensation for each named executive officer, the Compensation Committee emphasizes pay for performance on both an annual basis and over the long-term.

To implement this philosophy, the total compensation program is designed to be competitive with the programs of other companies with which the Company competes for talented executives, and to be fair and equitable to both the Company and the executives. Consideration is given to each executive’s overall responsibilities, professional qualifications, business experience, job performance, technical expertise and career potential, and the combined value of these factors to the Company’s long-term performance and growth.

Objectives of Executive Compensation

The objectives of our executive compensation program are to:

attract and retain quality executive leadership;

enhance the individual executive’s performance;

align incentives with the business unit and Company areas most directly impacted by the executive’s leadership and performance;

create incentives that will focus executives on, and reward them for, increasing stockholder value;

maintain equitable levels of overall compensation both among executives and as compared to other employees;

encourage management ownership of our common stock; and

improve our overall performance.

The Compensation Committee (whichstrives to meet these objectives while maintaining market-competitive pay levels and ensuring that we refer to asmake efficient use of equity-based compensation.

Consideration of Advisory Say-on-Pay Results

At both the “Committee” in this Compensation DiscussionCompany’s 2011 and Analysis)2012 annual meeting of stockholders, stockholders expressed substantial support for the compensation of the Boardnamed executive officers, with over 98% of the votes cast in both years for approval of the “say-on-pay” advisory vote on executive compensation. The Compensation Committee considers the advisory “say on pay” vote, along with the other factors described herein, when evaluating the Company’s compensation program or potential changes to the compensation program. In light of the favorable views of our stockholders regarding the compensation of the named executive officers, the Compensation Committee did not implement significant changes to the executive compensation program as a result of the stockholder advisory vote.

How We Make Decisions Regarding Executive Pay

The Compensation Committee, management, and the Compensation Committee’s independent compensation consultant all play an integral role in the determination of executive compensation programs, practices, and levels. Actual roles are thoughtfully developed to align with governance best practices and objectives. Below is an explanation of the key roles and responsibilities of each group, as well as how market data is integrated into the Compensation Committee’s decision making process.

Role of the Compensation Committee

The Compensation Committee is responsible for establishing, implementing and continually monitoring adherence to the Company’s compensation philosophy. The Compensation Committee seeks to ensure that the total compensation paid to our chief executive officer, our chief financial officer and our other executive officers is fair, reasonable and competitive.

The Compensation Committee’s specific responsibilities are set forth in its charter, which may be found on the Company’s website athttp://www.ur.comunder “Corporate Governance” in the Investor Relations section. Among other things, the Compensation Committee is required to: (i) determine and approve the compensation of the chief executive officer; (ii) review and approve the compensation of the Company’s other executive officers; (iii) review and approve any incentive compensation plan or equity-based plan for the benefit of executive officers; and (iv) review and approve any employment agreement, severance arrangement orchange-in-control arrangement for the benefit of executive officers.

Throughout this proxy statement,

Role of Management

Management’s role in the individuals who serveddetermination of executive pay programs and practices is three-fold. First, management is responsible for developing proposals regarding program design and administration for the Compensation Committee’s review and approval. Second, management is responsible for making recommendations for compensation actions each year, typically in the form of salary adjustments, short-term incentive targets or awards, and long-term incentive grants. Lastly, management, in collaboration with the Compensation Committee’s independent compensation consultant, is responsible for responding to any Compensation Committee requests for information, analysis, or perspective as it relates to topics that may arise during the Company’scourse of the year.

To carry out the responsibilities relating to program design and administration, the chief executive officer, the chief financial officer and the senior vice president of human resources consider the business strategy, key operating goals, economic environment and organizational culture in formulating proposals. Proposals are then brought to the Compensation Committee for thorough discussion. The Compensation Committee ultimately has the authority to approve management’s proposals for the executive officers. For recommendations regarding compensation actions, the chief executive officer, the chief financial officer and the senior vice president of human resources consider market data, individual responsibilities, contributions, performance and capabilities of each of the executive officers, other than the chief executive officer, and chief financial officer duringwhat compensation arrangements they believe will drive desired results and behaviors. The considerations are used to determine if any change in compensation or award is warranted and the fiscal year 2009, as well asamount and type of any proposed change or award. After consulting with the other individuals included in the Summary Compensation Table (which include, pursuant to SEC regulations, our former executivesenior vice president and general counsel), are referred to as “named executive officers.” This Compensation Discussion and Analysis explains our executive compensation philosophy and objectives and each element of our executive compensation program for our named executive officers in 2009 (and decisions with respect thereto), as well as certain significant developments in 2010. In addition,human resources, the compensation and benefits provided to our named executive officers in 2009 are set forth in detail in the Summary Compensation Table (which, if required by SEC regulations, also details compensation and benefits provided in 2008 and 2007) and other tables that follow this analysis, and in the footnotes and narrative material that accompany those tables.

Executive Compensation Philosophy
Our overall compensation program seeks to align executive compensation with the achievement of the Company’s business objectives and with individual performance towards these objectives. It also seeks to enable the Company to attract, retain and reward executive officers and other key employees who contribute to our success and to incentivize them to enhance long-term stockholder value. In reviewing the components of compensation for eachchief executive officer the Committee emphasizes pay for performance on both an annual basis and over the long term.
To implement this philosophy, the totalmakes compensation program is designed to be competitive with the programs ofrecommendations, other companies with which the Company competes for executives, and to be fair and equitable to both the Company and the executives. Consideration is given to each executive’s overall responsibilities, professional qualifications, business experience, job performance, technical expertise and career potential, and the combined value of these factors to the Company’s long-term performance and growth.
We are interested in the views of our stockholders as it relates to the Company’s executive compensation practices, philosophy and disclosures. To this end, we are surveying our stockholders to solicit such views. If you are a stockholder, and you would like to participate, please contact Fred Bratman at fbratman@ur.com. The survey results will be reviewed by the Compensation Committee.


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Objectives of Executive Compensation
The objectives of our executive compensation program are to:
•  attract and retain quality executive leadership;
•  enhance the individual executive’s performance;
•  align incentives with the business unit and Company areas most directly impacted by the executive’s leadership and performance;
•  create incentives that will focus executives on, and reward them for, increasing stockholder value;
•  maintain equitable levels of overall compensation both among executives and as compared to other employees;
•  encourage management ownership of our common stock; and
•  improve our overall performance.
The Committee strives to meet these objectives while maintaining market-competitive pay levels and ensuring that we make efficient use of equity compensation and have predictable expense recognition.
The Committee seeks to properly compensate executive officers for their services to the Company and to create incentives to focus on the specific goals identified as significant to the Company. The Committee identifies and considers a wide range of measures for Company performance and, as appropriate, also considers measures tied to individual performance or share price appreciation. With the assistance of its advisors, the Committee then selects the measures it believes most closely align with the Company’s businessand/or financial objectives (or other measures of performance, if applicable), or are otherwise most likely to support those objectives, and defines specific performance goals based on those measures. In addition, the Committee endeavors to preserve the Company’s tax deduction for all compensation paid, which can be accomplished primarily by conditioning compensation on the achievement of certain performance goals, as further discussed below. The Committee also includes so-called “clawback” provisions in most of our employment and award agreements, which generally require reimbursement of received or vested amounts if their receipt or vesting resulted from financial results that have subsequently been the subject of certain mandatory restatements.
With the assistance of its compensation and legal advisors, the Committee regularly reviews governance best practicesthan with respect to his own compensation, to the Company’s executive compensation program. In October 2009, Towers Perrin (now known as “Towers Watson” as a result of a merger with Watson WyattCompensation Committee. The Compensation Committee reviews management’s recommendations regarding pay changes and awards and then approves or suggests changes to the proposal or may seek further analysis or background on January 1, 2010), the Committee’s compensation consultant, led an in-depth review of recent trends in corporate governance best practices with respect to executive compensation. One of the key outcomes of this review was the Committee’s adoption, in February 2010, of stock ownership guidelines for senior management, which are described in detail below.
proposal.

Role of the Independent Compensation Consultant

While the Committee has overall responsibility for establishing the elements, level and administration of our executive compensation programs, our chief executive officer and members of the Company’s human resources department routinely participate in this process.

The Compensation Committee also utilizes outside compensation experts. As it had duringBeginning in November 2010, the second half of 2008, theCompensation Committee continued to engage Towers Perrin throughout 2009 to provide consulting services with respectengaged PM&P as its independent compensation consultant. PM&P reports directly to the Company’s compensation practices.

Compensation Committee and provides no other consulting or other services to the Company. In March 2013, the Compensation Committee performed an independence assessment of PM&P pursuant to the rules and standards promulgated by the SEC and the New York Stock Exchange and determined that PM&P is an independent advisor. In performing their evaluation, the Compensation Committee took into consideration a letter from PM&P certifying its independence.

The compensation consultant generally reviews, analyzes and provides advice about the Company’s executive compensation programs for senior executives in relation to the objectives of those programs, including comparisons to designated peer group companies and comparisons to


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“best “best practices,” and provides information and advice on competitive compensation practices and trends, along with specific views on the Company’s compensation programs. The compensation consultant responds on a regular basis to questions from members of the Compensation Committee and the Committee’s other advisors, providingprovides them with their opinionsanalysis and insight with respect to the design and implementation of current or proposed compensation programs.

The compensation consultant reports directly to the Compensation Committee and, as directed by the Compensation Committee, works with management and the chairmanChairman of the Compensation Committee, and also regularly attends Compensation Committee meetings. Towers Perrin also provided services

In October 2012, as they have done in previous years, PM&P presented to the Company on various matters unrelatedCompensation Committee the current trends and best practices related to executive compensation. Key outcomes of this review included validation of (i) the executive compensation consulting services provided to the Committee. In 2009, these unrelated services on behalfkey design features of the Company wereCompany’s stock ownership guidelines; and (ii) the Company’s mix of long-term equity incentives for an aggregate fee of less than $120,000. The Committee considered the nature and extent of the services provided by Towers Perrin to the Company, other than at the Committee’s discretion, prior to engaging Towers Perrin. None of these other services had a role in determining the amount or form of executive compensation for our executive officers, (other than as described under “Performance-Based Compensation—Long Term Performance-Based Cash Incentives”) andwhich is consistent with the Committee believes that Towers Perrin took adequate steps to ensure its impartiality.

marketplace.

Benchmarking of Compensation Levels

In making compensation decisions, the Compensation Committee compares each component of the total compensation package of the chief executive officer, chief financial officer and, when compensation information for a sufficient number of comparable executive positions is publicly available, the other named executive officers against the compensation components of comparable executive positions of a peer group of publicly traded companies. While the Compensation Committee does not use a specific formula to determine the allocation between performance-based and fixed compensation, it does review the total compensation and competitive benchmarking when determining the allocation.

The Committee, based on input from its outside compensation consultant, reviews

In May of 2011, PM&P conducted the makeupannual review of its peer group annually and makes adjustments to the composition of the group as it deems appropriate. In December 2008, Towers Perrin reviewed the then-current peer group and recommended to the Compensation Committee that the Committee replace the existing 15-companysame peer group with a 17-company peer group composed entirely of companiesused for 2011 compensation decisions be used in the construction and distribution industries, including RSC Holdings Inc., which is a direct competitor of the Company, and Hertz Global Holdings, Inc., which is often considered a competitor of the Company in light of its large equipment rental division. In 2009, the following 17 companies comprisedassessing executive compensation decisions for 2012, as the peer group remained appropriate in terms of its business focus and financial compatibility. The Compensation Committee adopted PM&P’s recommendations and for the period of 2012 prior to the RSC Transaction, compensation decisions used to evaluate the total compensation package2011 peer group, which consisted of the chief executive officer and the chief financial officer:

following companies:

Avis Budget Group, Inc.

  Harsco Corporation
AECOM Technology Corporation

Aircastle Limited

  Quanta Services, Inc.

Applied Industrial Technologies, Inc.

  Perini CorporationRent-A-Center, Inc.
BlueLinx Holdings Inc.

Fastenal Company

  RSC Holdings, Inc.
EMCOR Group, Inc.Rush Enterprises, Inc.
Fastenal CompanyThe Shaw Group Inc.

Foster Wheeler AG (formerly Foster Wheeler Ltd.)

  URS Corporation
Granite Construction IncorporatedWESCO International,Ryder System, Inc.
Hertz Global Holdings, Inc.

GATX Corporation

  W.W. Grainger, Inc.
Jacobs Engineering Group Inc.
In December 2009, Towers Perrin once again reviewed

For purposes of 2012 compensation decisions for the currentCompany’s named executive officers where peer group and recommended to the Committee that the Company continue to use a peer group of comparably sized companies in the construction and distribution industries. However, for 2010, Towers Perrin recommended that three companies (Hertz, Jacobs Engineering, and URS) be removed from the peer group due to the fact that they had become approximately 2.5 to 3 times as large as the Company when measured by annual revenue. The new peer group diddata was not have any impact on compensation paid for 2009.

For other named executive officers,sufficient, the Company utilized general industry executive compensation benchmarking data from Towers Perrin’sWatson’s U.S. CDB General Industry Executive Database (the “General Industry Executive Database”). Data utilized from this survey reflected companies with comparable revenues to that of the Company. For benchmarking in 2012, the sample from the General Industry Executive Database consisted of 119 general industry companies.

In December 2011, PM&P reviewed the compensation of the Company’s named executive officers compared to the competitive benchmarks described above. Based on this review, the current level of total target compensation (including base salary, annual incentives and long-term incentives) for the named executive officers covered in the review is positioned between the competitive 50th percentile and the 75th percentile of the relevant comparison group for 2011, except for Mr. Flannery, whose current level of total target compensation covered in the review was less than the competitive 25th percentile of the relevant comparison group for 2011. These findings were consistent with findings from the previous year. PM&P advised the Compensation Committee that the current level of total target compensation for the named executive officers covered in the review, other than Mr. Flannery, was generally within a reasonable range of competitive norms, and the Compensation Committee considered these findings when determining base salaries, target annual incentives and long-term incentive grants for 2012.

In 2012, in light of the RSC Transaction, PM&P conducted a review of the peer group and recommended changes to the peer group used for compensation decisions after the RSC Transaction,

including 2013 executive compensation decisions. These recommendations included the exclusion of Foster Wheeler AG, Quanta Services Inc., Rent-A-Center, Inc., RSC, and Aircastle Limited. PM&P also recommended including Republic Services, Inc., Hertz Global Holdings, Inc., J.B. Hunt Transportation Services, Inc., Cintas Corporation, and MSC Industrial Direct Co., Inc. The rationale for these changes was to better align the Company’s size and evolving business focus, taking into account the RSC Transaction, with the peer group. This peer group was used for compensation decisions made after the RSC Transaction was completed. The Compensation Committee approved the recommended peer group, consisting of:

Applied Industrial Technologies, Inc.

Harsco Corporation

Avis Budget Group, Inc.

Hertz Global Holdings, Inc.

Cintas Corporation

J.B. Hunt Transport Services, Inc.

Fastenal Company

MSC Industrial Direct Co., Inc.

GATX Corporation*

Republic Services, Inc.

W.W. Grainger, Inc.

Ryder System, Inc.

*GATX Corporation was subsequently eliminated from the peer group in October 2012 to better align the peer group with United Rentals.

For purposes of 2013 compensation decisions for the Company’s named executive officers other than the Company’s chief executive officer, chief operating officer and chief financial officer, the Company utilized general industry executive compensation benchmarking data bank,from the General Industry Executive Database, adjusted for better


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comparability to the Company’s most recent fiscal year-endprojected revenue levels through a regression analysis (a commonly accepted statistical method for rendering companies of different sizes more comparable) since compensation information for a sufficient number of comparable executive positions in the peer group was not publicly available. For benchmarking in 2009,for 2013, the sample from Towers Perrin’s compensation data bankthe General Industry Executive Database consisted of 416 representative non-energy,250 non-financial services companies and in 2010, it consisted of 428 representative non-energy, non-financial services companies.

In February 2009, Towers PerrinOctober 2012, PM&P again reviewed the compensation of the Company’s named executive officers (other than Mr. Schwed who had stepped down from his position by that time) compared to the competitive benchmarks.benchmarks described above. Based on this review, the current level of total target compensation (including base salary, target annual incentives and long-term incentives) for the named executive officers covered inwas positioned between the review (including base salary, annual incentivescompetitive 25th percentile and long-term incentives) ranged from 18% below to 21% above the projected competitive 50th percentile of the comparison group for 2009. Towers Perrin2012. PM&P advised the Compensation Committee that the current level of total target compensation for the named executive officers covered inwas reflective of the review was generally within a reasonable rangesize of the Company when the 2012 annual salary, target annual incentive, and long-term incentive grant decisions were made, and that the new peer group competitive norms, andcompensation ranges could be used to determine compensation for the Committee considered these findings when determiningbalance of the year as well as for 2013 base salaries, target annual incentives and long-term incentive grants for 2009. An analysis of actual compensation, replacing the target bonus payments with actual bonus paid, was not done in February 2009 for any of the named executive officers because such named executive officers were either not employed with the Company or were holding different positions during the time period for which competitive data on actual bonuses were available.

In February 2010, Towers Watson (formerly known as Towers Perrin) again reviewed the compensation of the Company’s named executive officers compared to competitive benchmarks. Based on this review, the current level of total target compensation for the named executive officers covered in the review (including base salary, annual incentives and long-term incentives) ranged from 18% below to 23% above the projected competitive 50th percentile of the comparison group for 2010. Towers Watson advised the Committee that the current level of total target compensation for the named executive officers covered in the review is generally within a reasonable range of competitive norms, and the Committee considered these findings when determining base salaries, target incentives and long-term incentive grants for 2010.
grants.

Our Executive Compensation Components

The principal components of compensation for the Company’s named executive officers in 20092012 were:

base salary;

performance-based compensation, comprised of:

•  base salary;
•  performance-based compensation, composed of:
 annual performance-based cash incentives,incentives; and

 equity compensation, and
–  long-term performance-based cash incentives;compensation;

severance and change in control benefits;

•  discretionary cash bonuses (in limited instances);
•  severance and change in control benefits;
•  retirement benefits; and
•  perquisites and other personal benefits.

retirement benefits; and

perquisites and other personal benefits.

We believe that the use of relatively few straightforward compensation components promotes the effectiveness and transparency of our executive compensation program.


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Base Salary

The Company provides its named executive officers and other employees with a base salary to compensate them for services rendered during the fiscal year. Base salaries provide stable compensation to executives, allow us to attract competent executive talent, maintain a stable management team and, through periodic merit increases, provide a basis upon which executives may be rewarded for individual performance.

The base salary levels of continuing executives are reviewed annually. The Compensation Committee’s outsideindependent compensation consultant, PM&P, recommends a salary for the chief executive officer, and the chief executive officer, in consultation with the chief financial officer,senior vice president of human resources, recommends a salary for the other named executive officers. In considering whether to adopt these suggestions, the Compensation Committee considers the Company’s performance; the executive’s individual performance; the executive’s experience, career potential and length of tenure with the Company; the applicable terms, if any, of the executive’s employment agreement; the salary levels of similarly situated officers at peer group companies or, if applicable, based on the adjusted general industry executive compensation benchmarking data from the General Industry Executive Database, as collected and presented by the independent compensation consultant; and the salary levels of the Company’s other officers.

When an executive is initially hired, the Compensation Committee considers the same factors, as well as the executive’s salary in his or her previous employment and the compensation of other Company executives with similar responsibilities.

During the first quarter of each year, based on this process and a review conducted by Towers Perrin of the Compensation Committee’s independent compensation ofconsultant, the named executive officers, theCompensation Committee considers merit increases to the base salaries of the Company’s named executive officers. The table below shows the results of the review of the named executive officer’s salaries, and resulting changes, for 2012:

Name and Principal Position

 2012 Base
Salary
  2011 Base
Salary(1)
  %
Change
  

Reason for Base Salary Increase

Michael Kneeland

President and Chief

Executive Officer

 $950,000(2)  $800,000    18.8 Merit increase in connection with the Company’s annual review of our named executive officers’ base salaries and to make base salary more competitive with similarly situated executives in the Company’s peer group.

William Plummer

Executive Vice President

and Chief Financial Officer

 $510,000   $490,000    4.1 Merit increase in connection with the Company’s annual review of our named executive officers’ base salaries.

Matthew Flannery

Executive Vice President and

Chief Operating Officer

 $500,000   $425,000    17.6 Make base salary more competitive based on a review of the Company’s peer group and to reflect his expanded role and responsibilities for the Company.

Jonathan Gottsegen

Senior Vice President,

General Counsel and

Corporate Secretary

 $375,000   $360,500    4.0 Merit increase in connection with the Company’s annual review of our named executive officers’ base salaries.

Dale Asplund

Senior Vice President,

Business Services and

Chief Information Officer

 $425,000(3)  $325,000    30.1 Merit increase in connection with the Company’s annual review of our named executive officers’ base salaries and to make base salary more competitive with the market.

(1)Base salary changes for our named executive officers were effective April 1, 2012.

(2)Mr. Kneeland’s base salary was increased to $850,000 as part of the annual review of base salaries. Mr. Kneeland’s base salary was increased again to $950,000, effective October 22, 2012, following the change in peer group resulting from the RSC Transaction, in order to make Mr. Kneeland’s base salary more competitive with the revised peer group.

(3)Mr. Asplund’s base salary was increased to $350,000 as part of the annual review of base salaries. Mr. Asplund’s base salary was increased again to $425,000, effective October 22, 2012, to make his base salary more competitive with the Company’s peer group.

In March 2009,2013, the Compensation Committee determined, consistent with senior management’s recommendation, not to increase any base salaries in 2009 for any of its named executive officers. This decision reflected the deepening economic recession and the Company’s continued focus on controlling its costs.

At the beginning of 2009, Mr. Kneeland suggested (and the Committee agreed) to a reduction of his annual base salary by 20% to $600,000 for 2009 (although this reduction does not affect ancillary benefits, such as incentive targets and severance pay, which, to the extent any had become applicable in 2009, would have been based on an annual base salary of $750,000). Mr. Kneeland believed this reduction was an important leadership step to take, given the cutbacks and other sacrifices being asked of the Company’s other employees. On January 1, 2010, Mr. Kneeland’s annual base salary reverted back to its previous annual rate of $750,000, consistent with the Committee’s actions in 2009.
In March 2010, the Committee again considered merit increases to the base salaries of the Company’s named executive officers. Based on management’s recommendation, the Committee determined not to increase any named executive officer’s base salary for 2010. This decision reflected the continued challenges in the Company’s end markets and the ongoing focus on cost control. Although the Committee did not exercise its discretion to increase base salaries based on anyfor all of the named executive officer’s individual performance in 2009 or 2010, it reserves its discretionofficers, except for Mr. Kneeland. Accordingly, effective April 1, 2013, Mr. Kneeland’s base salary will remain at $950,000, Mr. Plummer’s base salary will be increased to do so in subsequent years.
$527,850, Mr. Flannery’s base salary will be increased to $518,500, Mr. Gottsegen’s base salary will be increased to $400,000 and Mr. Asplund’s base salary will be increased to $441,150.

Performance-Based Compensation

Performance-based compensation primarily serves two functions. First, it creates an incentive to focus on and achieve the objectives we identify as significant. Historically, the performance goals have varied depending on the individual executive’s functions in the Company. The Compensation Committee works with its compensation consultant and with senior management, including the named executive officers, to identify the specific areas to be addressed by performance goalsmetrics and decide on appropriate targets.

Second, performance-based compensation provides a mechanism by which named executive officers’ compensation fluctuates with the performance of the Company, thus helping to align named executive officers’ interests with those of stockholders. This is accomplished with comprehensive performance measures,metrics, such as earnings before interest, taxes, depreciation and amortization


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(as adjusted in the manner set forth in Appendix A) (“Adjusted EBITDA”), Adjusted EBITDA as a percentage of revenue (“Adjusted EBITDA Margin”), rental revenue growth; growth in key accounts; cost of selling, general and administrative (“SG&A”) expenses as a percentage of revenue and free cash flow and reduction(as calculated in SG&A expense,the manner set forth in Appendix A), which focus more on the Company’s profitability or cash flows than the achievement of a specific goal. In addition, performance-based awards that are equity-based fluctuate in value with the stock price, directly aligning executives’ interests with those of stockholders.
For Messrs. Kneeland Each year, the Compensation Committee identifies and Plummer, the Committee decided that performanceconsiders a wide range of measures for 2009 should primarily beCompany performance and, as appropriate, also considers measures tied to specific objective Companyindividual performance criteriaor stockholder return. With the assistance of its advisors, the Compensation Committee then selects the measures it believes most closely align with the Company’s business and/or financial objectives (or other measures of performance, if applicable), or are otherwise most likely to support those objectives, and applied with equal weight to each executive. In making this determination, the Committee determined that the achievement of the 2009 performance criteria be subject to an additional objective threshold funding formula tied to the achievement of EBITDA. Thedefines specific performance goals selected for 2009 related to specific objective Company performance criteria, and the Company criteria themselves were ones highly correlated to enhancing stockholder value: EBITDA, EBITDA Margin, free cash flow, and reduction in SG&A expense. In addition, given the role of management in the important strategic initiatives underway at the Company, the Committee also established a discretionary performance objective tied to growth in the Company’s national accounts rental revenue as a percentage of total Company rental revenue and to the implementation of certain key technology programs focusedbased on pricing and logistics. The discretionary performance objective was also tied to the threshold EBITDA funding formula described above.
those metrics.

For 2009,2012, the Company’s performance compensation program for named executive officers was comprised of threefive components: (i) an annual cash incentive,incentive; (ii) restricted stock unitsRSUs that vest based uponon continued employment with the Company,Company; (iii) RSUs that vest based on the achievement of performance criteria; (iv) for Messrs. Kneeland, Plummer and (iii)Flannery, stock options that reward executives for improvement in the Company’s stock price.price and (v) a new, one-time, component introduced in 2012 in connection with the RSC Transaction, synergy awards, which are performance-based awards that vest based on the achievement of performance criteria. Performance-based awards (other than the synergy awards) are typically are granted simultaneously to all employees in connection with a Compensation Committee meeting held in Marchthe first quarter of each year. The date of the meeting is set several months in advance of the meeting, whichand usually occurs after the announcement of the Company’s results for the previous fiscal year and before the end of the first fiscal quarter.

As described below, the Compensation Committee has established metrics to assist it in determining awards, if any, in each of these components. The decisionCompensation Committee retains discretion to award stock options in 2009 was reflective of the deepening recession and the increasing difficulty of forecasting results, principally in lieu of a cash-based long-term incentive award (which requires forecasts as to three-year cumulative EBITDA) and performance-based restricted stock unit grants (which, depending on the performance measure and award design, require one- to three-year forecasts). In 2010, the Committee decided to once again grant stock options as a performance-based award due to the continuing economic uncertainty and difficulty in forecasting three-year results.
deviate from these metrics.

Annual Performance-Based Cash Incentives

In 2009, the

The Company maintained the 2009currently maintains two annual cash incentive plans for our named executive officers. For 2012, Messrs. Kneeland, Plummer and Flannery were participants in our 2012 Annual Incentive Compensation Plan (the “Executive Plan”) to provide annual cash compensation to its executives upon, and Messrs. Gottsegen and Asplund were participants in our corporate incentive program (the “Corporate Incentive Plan”). Both plans operate on the achievement of pre-established performance goals.same incentive platform, with identical funding and payout ranges. The Executive Planonly difference between the plans is importantthat, for creating incentives that will focus certain executives on, and reward them for, increasing stockholder value as well as improving the Company’s overall performance. The Committee determines the specific performance goals under the Executive Plan, while the Executive Plan itself sets general parameters forincentive measures and goals which determine the performance goals. The Executive Plan defines these parametersbonus payout are formulaic in ordernature, generally intended to qualify payments made under this plan as performance-based for purposes ofcompensation under Internal Revenue Code Section 162(m). By settingFor the Corporate Incentive Plan, the final bonus payout determination is based upon an assessment of performance against pre-determined goals annually,and objectives that may include formula-based goals, but is not limited to them. The following is a description of the Committee is ableincentive funding and allocation design, followed by details on the operation of, and results under, the two incentive plans.

Incentive Funding.    In 2012, in response to design compensation that is appropriate for the specific year, encouraging and rewarding attentioncomplexities related to the specific areasRSC Transaction, the Compensation Committee recognized a need to change its historic approach to funding the annual cash incentive for our named executive officers. In recognition of the cyclical nature of the equipment rental business, it is critical that are significant to the Company in that year. Consequently, the specific performance goals and the extent to which they differ among executives may vary from year to year. In 2009, Messrs. Kneeland and Plummer were the only named executive officers remain focused on maximizing value throughout the business cycle. The Company makes significant investments in fixed assets, such as equipment and real estate, and believes that a focus on earning more than its cost of capital is critical and paramount to participate inour stockholders. In addition, pursuant to the Executive Plan sinceRSC Transaction, the Company decided to set two different sets of performance goals for the 2012 Annual Incentive Compensation Plans: one set covering January 1, 2012 through the close of the RSC Transaction, which occurred on April 30, 2012, and a second set covering the period from the closing of the RSC Transaction through the end of 2012. The Compensation Committee believed that this structure would provide for more well-informed goal setting and more transparency, and would encourage continued performance. Payments for the first performance period, to the extent that they were earned, were paid at the onlynormal payment time for annual bonuses along with any earned payment related to the second performance period.

In 2011, the Company made use of an internal metric called EBITDA after Charge (“EAC”) to fund the annual cash incentive for our named executive officers (Mr. Plummer only if he qualified as a named executive officerofficers. Due to the complexities resulting from the RSC Transaction and was not our chief financial officer) with compensation that, in certain circumstances, could have approached the limit on deductibility under Internal Revenue Code Section 162(m); the other named executive officers participated in the Company’s corporatedecisions to implement two separate bonus performance periods for 2012, the Company abandoned the EAC metric in favor of utilizing Adjusted EBITDA and Adjusted EBITDA Margin to fund the annual cash incentive, program which is described below.


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each weighted 50% and each independent of the other.


The Executive Plan permits awards upFor the portion of 2012 relating to $5the pre-close performance period, the minimum threshold levels established for Adjusted EBITDA and Adjusted EBITDA Margin were $246 million per year. In 2009,and 31.1%, respectively, the Committeetarget levels established a target incentive for Mr. Kneeland of 125% of base salarywere $282 million and limited his maximum award benefit to 150% of base salary, which was consistent with the incentive targets specified in Mr. Kneeland’s employment agreement. The Committee also established a target incentive of 80% of base salary for Mr. Plummer32.9%, respectively, and provided for a maximum award benefit of 125% of base salary, which was consistent with the incentive targets specified in Mr. Plummer’s employment agreement.
In 2009, awards under the Executive Plan were designed so that achievement of EBITDA targets (0.2% for Mr. Kneeland and 0.1% for Mr. Plummer) would establish the maximum award levellevels established were $295 million and 33.5%, respectively. For the post-close performance period, the minimum threshold levels established for each of Messrs. KneelandAdjusted EBITDA and Plummer, with actual awardAdjusted EBITDA Margin were $1,350 million and 42.1%, respectively, the target levels determined by formulas based on additional performance criteriaestablished were $1,494 million and 44.4%, respectively, and the exercisemaximum levels established were $1,550 million and 45.2%, respectively. For the pre-close performance period we achieved actual Adjusted EBITDA of negative discretion by$316 million and actual Adjusted EBITDA Margin of 35.6%. For the Committee. The additionalpost-close performance criteria for 2009 wereperiod we achieved actual Adjusted EBITDA of $1,456 million and actual Adjusted EBITDA Margin of 45.1%. (Appendix A sets forth how the Adjusted EBITDA and Adjusted EBITDA Margin metrics provided above are calculated from our financial statements).

Incentive Allocation.    Once the initial level of incentive funding is determined based on the achievement of Adjusted EBITDA and Adjusted EBITDA Margin, as described above, the Compensation Committee adjusts the individual named executive officer’s funding level (either up or down between 0% and 150% of the funded amount determined by the Adjusted EBITDA and Adjusted EBITDA Margin formula) based on the attainment of performance metrics and individual performance, as applicable.

The performance metrics selected for 2012 for Messrs. Kneeland, Plummer and Flannery related to specific objective Company goals, with their selection intendedperformance metrics, and the Company criteria themselves were ones highly correlated to supportenhancing stockholder value and were individually determined for each performance period. For the Company’s strategic plan focused onpre-close performance period, the Compensation Committee relied on: Adjusted EBITDA (20%); Adjusted EBITDA margin, the generationMargin (20%); rental revenue growth (10%); key accounts revenue growth (10%); cost of significant free cash flow in a challenging economic environment, and a continued focus on reducing SG&A expense. In addition, the additional performance criteria for 2009 included a key component of the Company’s evolving strategy, a discretionary objective tied to growth in national accounts rental revenueexpenses as a percentage of total Companyrevenue (5%); rental revenue. Theflow through (5%) and free cash flow (10%). For the post-close performance period, the Compensation Committee determinedrelied on: Adjusted EBITDA (20%); Adjusted EBITDA Margin (20%); rental revenue growth (20%); cost of SG&A expenses as a percentage of revenue (5%); rental flow through (5%) and free cash flow (10%). In addition, given the role of management in numerous key initiatives, the Compensation Committee also established discretionary performance objectives tied to applyour customer-focused branch operations scorecard; safety performance; growth in key accounts (for the post-close period only); and the recruitment of diverse employees to key sales and management positions. While the discretionary performance objectives are weighted 20% in the aggregate, for each performance period, none of the discretionary performance objectives are individually weighted.

In setting the performance goals for each of the aforementioned performance criteria equally to Messrs. Kneeland and Plummer. Whilemetrics, the Company ceased providing earnings guidance in 2009, the bonus target payout levels based on EBITDA and EBITDA margin were set to goals significantly higher than the internal operating plan approved by the Board. And, in the case of free cash flow and SG&A expense reduction, the bonus target payout levels were set at or higher than the public guidance. In setting target measures for these goals, theCompensation Committee believed that correlating them to achievement well in excess of the board-approved internal operating plan was appropriate as anand fostered alignment of Messrs. Kneeland, and Plummer and Flannery’s interests with stockholder interests. If the internal operating plan was achieved for each of these metrics at their top end, the target incentive amounts would be paid and if the actual internal operating plan was achieved, reduced incentives would be paid. And, finally, if the certain thresholds below the internal operating plan were not achieved, then no incentives would be paid.

At the time they are set, achievement of the performance goals established by the Compensation Committee is substantially uncertain. The threshold-level goals can be characterized as “stretch but attainable” goals, meaning that, based on historical performance, although attainment of this performance level is uncertain, it can reasonably be anticipated that the threshold level of performance may be achieved, while the target and maximum goals represent increasingly challenging and aggressive levels of performance.

The performance measures selected for 2012 for Messrs. Gottsegen and Asplund included both objective performance metrics and additional discretionary goals, none of which are dispositive or individually weighted. The objective performance metrics selected for Messrs. Gottsegen and Asplund included many of the same performance metrics selected for Messrs. Kneeland, Plummer and Flannery; however, the performance metrics selected for Messrs. Gottsegen and Asplund were chosen based on Messrs. Gottsegen’s and Asplund’s respective areas of responsibility. In addition, their performance measures also included additional discretionary goals within their areas of responsibility. For Mr. Gottsegen, our Senior Vice President, General Counsel and Corporate Secretary, some of the goals included: coordination of board activities; negotiation, financing, regulatory and other matters related to the acquisition and closing of the RSC Transaction; corporate governance matters; reduction in legal SG&A; completing more of the Company’s legal work in-house; securities and other regulatory filings; assisting with business development and termination and settlement of litigation matters. For Mr. Asplund, the Company’s Senior Vice President, Business Services and Chief Information Officer, many of the goals were tied to: achievement of budgeting goals; integration matters associated with the RSC Transaction; efficient use of shared services; increased efficiency in fleet management; implementation of new purchasing procedures; warranty collections; contractor supplies and information and technology matters. Consequently, the specific performance goals and the extent to which they were achieved differ for each of Messrs. Gottsegen and Asplund.

2012 Annual Incentive Compensation Plan Targets and Results for Messrs. Kneeland, Plummer and Flannery.    In 2012, the Company maintained the Executive Plan to provide annual cash compensation to our executives upon the achievement of pre-established performance goals in a manner intended to comply with Internal Revenue Code Section 162(m).

The Executive Plan permits awards up to $5 million per year to each participant. For 2012, awards under the Executive Plan were designed so that achievement of Adjusted EBITDA targets (for 2012, funding of the plan bonus pool was set at a maximum of 0.3% of Adjusted EBITDA) would, subject to the $5 million limit, establish the maximum award level for each of Messrs. Kneeland,

Plummer and Flannery, with actual award levels determined by achievement of performance goals described above. In 2012, the Compensation Committee established a target incentive for Mr. Kneeland of 125% of base salary and limited his maximum award benefit to 150% of base salary, which was consistent with the followingincentive targets specified in his employment agreement. The Compensation Committee established a target incentive of 90% of base salary for Mr. Plummer and provided for a maximum award benefit of 135% of base salary, which was consistent with the incentive targets specified in his employment agreement. The Compensation Committee also established a target incentive of 90% of base salary for Mr. Flannery and provided for a maximum award benefit of 135% of base salary, which was consistent with the incentive targets specified in his employment agreement.

The table below summarizes the threshold, target and maximum payout amounts as a percentage of base salary under the Executive Plan.

                       
  2009 Annual Performance-Based Cash Incentives
  Estimated Future Payouts under Executive Plan as a Percentage of Base Salary    
          Eligible
  
          Payout
  
    Operating Plan
     Based on
  
    (Board
     Actual
 Actual
  Threshold Approved) Bonus Target Maximum Performance Payout
 
Michael Kneeland 54%($405,000)  94%($705,000)  125%($937,500)  150%($1,125,000)  $538,200   $202,500 
William Plummer 34%($161,500)  60%($285,000)  80%($380,000)  125%($593,750)  $268,660   $82,080 
Throughout 2009, as the economy continued its downturn, the Company’s operating results were negatively affected. As a result, only two of the four objectivelevel performance measures set for 2009 under the Executive Plan, free cash flow and reduction in SG&A expense, were achieved above their threshold level. Neither of the remaining objective performance measures set for 2009, EBITDA and EBIDTA Margin, were met even at their threshold level under the Executive Plan. The table below


23


summarizes the threshold-, target- and maximum-level goals established by the Compensation Committee for the 2012 Executive Plan and the actual performance of the Company.
             
  Weighting of
    
Performance
 Performance
   2009 Actual
Metric Metric 2009 Performance Goals(1) Results
      Operating Plan
      
      (Board
 Bonus
    
    Threshold Approved) Target Maximum  
 
EBITDA 20% $642 million $789 million $920 million $1.104 billion $589 million
EBITDA Margin 10% 26% 28% 30% 32% 25%
Free Cash Flow 30% $296 million $316 million $356 million $376 million $367 million
SG&A Expense Reduction 20% $30 million $30 million $50 million $70 million $101 million
Discretionary 20%          
Company in 2012, which resulted in funding of the annual cash incentive amount to be set at 110.83%, adjusted down, per the plan formula, to 97.6% based on the achievement of specific performance metrics, for each performance period.

Performance

Metric

 Weighting of
Performance
Metric
 2012 Performance Goals

Pre-Close

   Threshold Target Maximum 2012 Actual
Results

Adjusted EBITDA(1)

 20% $246 million $282 million $295 million $316 million

Adjusted EBITDA Margin(1)

 20% 31.1% 32.9% 33.5% 35.6%

Rental Revenue Growth

 10% $46 million $107 million $129 million $120 million

Key Accounts Revenue Growth(2)

 10% $69 million $69 million $86 million $71 million

Cost of SG&A as a percentage of Revenue

 5% 17.3% 16.0% 15.6% 15.5%

Rental Flow Through

 5% 51.2% 56.9% 63.7% 64.2%

Free Cash Flow(1)

 10% (153.8) (76.9) 0 (193.3)

Discretionary Component

 20%    

Post-Close

          

Adjusted EBITDA(1)

 20% $1.35 billion $1.49 billion $1.55 billion $1.46 billion

Adjusted EBITDA Margin(1)

 20% 42.1% 44.4% 45.2% 45.1%

Rental Revenue Growth

 20% $254 million $381 million $431 million $245 million

Cost of SG&A as a percentage of Revenue

 5% 13.60% 12.90% 12.70% 13.9%

Rental Flow Through

 5% 53.0% 58.9% 65.9% 120.3%

Free Cash Flow(1)

 10% (50) 48 100 120

Discretionary Component

 20%    

(1)For performance between threshold and target levels or target and maximum levels, payoutAdjusted EBITDA is determined linearly based on a straight line interpolationnon-GAAP measure that excludes the impact of the applicable payout range.following special items: RSC merger-related costs, restructuring charges, net stock compensation expense, impact of the fair value mark-up of acquired RSC fleet and inventory, and the gain on sale of software subsidiary calculated in the manner set forth in Appendix A. Adjusted EBITDA Margin represents Adjusted EBITDA as a percentage of revenue. Free cash flow is also a non-GAAP measure and is calculated in the manner set forth in Appendix A.
Based

(2)Key Accounts Revenue Growth represents growth in rental revenue from national, strategic and assigned accounts.

As discussed above, based on the pre-established bonus formula under the Executive Plan, Mr. Kneeland was entitled to a bonus of $538,200Adjusted EBITDA and Mr. Plummer was entitled to a bonus of $268,660. While the formula under the Executive Plan would have generated a higher bonus funding, Messrs. Kneeland and Plummer requested that the Committee set their annual bonus funding to the discretionary pool determined under the Company’s corporate incentive program to ensure that they were receiving the same consideration as other corporate employees. While the Committee believed that both Messrs. Kneeland and Plummer had put forth their best efforts under very difficult circumstancesAdjusted EBITDA Margin in 2009, and through their leadership had helped to steer the Company during the downturn, the Committee agreed with the fairness of their request. As a result, the Committee determined to use its discretion to reduce the incentive payments to Messrs. Kneeland and Plummer to be consistent with2012, the funding formula used underof the Company’s corporateannual cash incentive programamounts for each named executive officer was set at 110.83% of each executive’s applicable bonus target, subject to adjustment up or down between 80% and 120% of the maximum level. As a result, for 2009, Mr. Kneeland received aapplicable bonus target based on the achievement of $202,500 and Mr. Plummer received a bonus of $82,080.

In 2009, the Company did not implement any annual incentive formulas or entitlements for Messrs. Gottsegen, Dixon and DeWitt. Instead, annual incentive compensation for these executives was entirely discretionary. We believe this provided us the flexibility we neededspecific performance metrics assigned to support our success during these difficult times and to respond to changing market conditions. Fiscal 2009 was a volatile year for us and the Company and the Committee took these factors into accounteach named executive officer, as well as performance reviews provided by Messrs. Kneeland and Plummer when determining annual incentive compensation for Messrs. Gottsegen, Dixon and DeWitt. The Company and the Committee also considered Mr. Gottsegen’s partial year of service in 2009 when determining his annual incentive compensation.
described above. In determining the amount of bonuses to pay for 2009,2012, the Company consideredCompensation Committee determined to pay Mr. Kneeland a bonus of $1,036,788 (which represents 97.6% of the target), to pay Mr. Plummer a bonus of $447,892 (which represents 97.6% of the target) and to pay Mr. Flannery a bonus of $439,110 (which represents 97.6% of the target).

2012 Corporate Incentive Plan Targets and Results for Messrs. Gottsegen and Asplund.    In 2012, the Compensation Committee established a target incentive for Mr. Gottsegen of 80% of base salary, and pursuant to the Company’s established compensation structure, a target incentive of 80% for Mr. Asplund, which was consistent with the incentive targets specified in each of their employment agreements. As discussed above, based on the Adjusted EBITDA and Adjusted EBITDA Margin in 2012, the funding of the annual cash incentive amounts for each named executive officer was set at 110.83% of each executive’s applicable bonus target, subject to adjustment up or down between 80% and 120% (which in limited cases can be increased to 150% based on extraordinary achievement in a given year) of the funded amount based on the achievement of the specific performance goals used undermetrics assigned to each named executive officer, as described above. In determining the Executive Planamount of bonuses to pay for 2012, the Compensation Committee determined to pay Mr. Gottsegen a bonus of $365,740 (which represents 110% of the funded amount) and to pay Mr. Asplund a bonus of $452,515 (which represents approximately 140% of the executive’s pre-established target bonus. Due primarily to the significantyear-over-year declinefunded amount in the Company’s EBITDA, the incentive funding reflected the Company’srecognition of his extraordinary achievements in generating free cash flow and cost reduction efforts. Such funding was the lowest in the Company’s history and reflects the Company’s performance in 2009. As a result, Messrs. Gottsegen, Dixon and DeWitt received payments of $36,000 (reflecting partial year of service), $40,000 and $42,000, respectively.

2012).

Equity Compensation

The Compensation Committee believes that equity compensation is an important component of performance-based compensation in its ability to directly align the interests of the named executive officers with those of stockholders. The Compensation Committee recognizes that different types of equity compensation afford different benefits to the Company and the recipients. In the past, the Company utilized stock options and restricted shares as the primary equity compensation vehicles for named executive officers.


24


Beginning in 2006 and continuing through 2008, the Company utilized restricted stock units (“RSUs”), both RSUs that vested based on achievement of certain performance goals (“performance-vested” awards) and RSUs that vested based simply on continued employment (“time-vested” awards), as the primary means of equity compensation. As noted above, in 2011, the Compensation Committee returned to granting performance-based RSUs. The decision to re-introduce performance-based RSUs reflects the Company’s view that, in 2011, the economic environment permitted greater accuracy in building forecast models that can be reliably used for compensation purposes. Further, performance-based RSUs enable the Compensation Committee to focus the named executive officers on the achievement of specific operating metrics that align with the creation of stockholder value. However, the Compensation Committee believes that, for Messrs. Kneeland, Plummer and described below, for 2009 and 2010,Flannery, a percentage of the Committee decided to uselong-term incentive grants should remain in the form of stock options, as they create strong accountability to stockholders and provide a consistent performance-based equity grant vehicle over the performance-based component of long-term equity incentive compensation, in conjunction with time-vested RSUs. This move away from granting performance-based RSUs is in large part due to the continued difficulty of forecasting long-term performance in the current economic environment.
business cycle.

Stock-settled RSUs are “full value grants,” meaning that, upon vesting, the recipient is awarded thea full share.share of Company common stock. As a result, while the value executives realize in connection with an award of RSUs does depend on our stock price, time-vestedtime-based RSUs generally have some value even if the Company’s stock price significantly decreases following their grant (unlike performance-based RSUs that do not vest unless thea specified performance level is achieved). As a result, time-vestedtime-based RSUs help to secure and retain executives and instill an ownership mentality, regardless of whether the Company’s stock price increases or decreases. In contrast, stock options aim to align the executives’ interest with that of stockholder interests by providing the opportunity for executives to realize value only when the Company’s stock price increases relative to the exercise price following their grant. Accordingly, stock options may end up having no value if, subsequent to the date of grant, the Company’s common stock price declines below the exercise price and does not recover before the expiration of the stock option. Furthermore, if the stock price does increase relative to the exercise price, the vesting period helps to retain executives. Because the expense to the Company is less for each stock option than for each RSU, the Compensation Committee can award an executive significantly more stock options than RSUs when attempting to provide a specified value—which means that stock options potentially provide more upside potential and, therefore, greater incentive to increase stockholder value through an appreciated share price. Historically, neither the Company’s RSUs nor its stock options earned any dividend equivalents.

In determining the size of each equity award granted, the Compensation Committee considers a variety of factors, including benchmarking data on competitive long-term incentive values, the percentage of long-term incentive value to be allocated to time-vestedtime-based RSUs, as opposed to performance-vestedperformance-based RSUs and stock options, the strategic importance of the executive’s position within the Company as a

whole and, in the case of new hires, the compensation such executive received from his or her prior employer. In terms of the actual allocation between time-vestedamong time-based RSUs, as opposedperformance-based RSUs and stock options, for Messrs. Gottsegen and Asplund, we allocated 67% to performance-based RSUs and 33% to time-based RSUs. However, for Messrs. Kneeland, Plummer and Flannery, a percentage of the long-term incentive grants remained in the form of stock options, and we allocated 25% to stock options, we allocate 60% of the total equity awards40% to stock options because, as discussed above, we believe stock options aimperformance-based RSUs and 35% to align the executives’ interest with that of stockholder interests by providing the opportunity for executives to realize value only when the Company’s stock price increases relative to the exercise price following their grant. In prior years, oncetime-based RSUs. Once the dollar value of the size of the equity award hadhas been determined (using the factors described above), the actual number of RSUs or options(both time-based and performance-based) to be granted would beare calculated by dividing the dollar value of the proposed award by the shareclosing price of the Company’s stock on the equity award grant date. However,date and, for stock options, by dividing the equity awards granted in March 2009,dollar value of the Committee deviated from this methodology because it believed thatproposed award by the binomial value of the Company’s stock price did not reflect its implied value based on a variety of key performance factors. As a result, the Committee used an assumed stock price of $8 to determine the number of RSUs or stock options (but not the exercise price) to be granted in 2009 versus the actual price of $3.375 on the date the awards were approved by the Committee. This more conservative approach to determining the amount of RSUs and stock options to be granted resulted in a lower number of overall shares granted from the equity pool in 2009 than would have been granted under the previous methodology since the assumed stock price exceeded the actualclosing stock price on the grant date.

In “Proposal 2—Approval The Company’s award allocation for 2012 is presented in the table below:

Name and Principal Position

  2012 Time-
Based RSUs

(#)(1)
  2012 Performance-
Based RSUs

(#)(2)
   2012 Options
(#)(3)
 

Michael Kneeland

President and Chief Executive Officer

   21,212    24,242     32,007  

William Plummer

Executive Vice President and Chief Financial Officer

   6,364    7,273     9,602  

Matthew Flannery

Executive Vice President and Chief Operating Officer

   6,364    7,273     9,602  

Jonathan Gottsegen

Senior Vice President, General Counsel and Corporate Secretary

   2,800    5,685       

Dale Asplund

Senior Vice President, Business Services and Chief Information Officer

   19,500(4)   8,122       

(1)In determining the size and terms of the time-based RSU grants, the Compensation Committee reviewed benchmark data on competitive long-term incentive values, existing equity awards and vesting schedules. Time-based RSUs vest with respect to one-third of the shares subject to the grant on each anniversary of the grant date, subject to continued employment, with full vesting on the third anniversary of grant.

(2)In determining the size and terms of the performance-based RSU grants, the Compensation Committee reviewed benchmark data on competitive long-term incentive values, existing equity awards and vesting schedules. Performance-based RSUs vest with respect to one-third of the shares subject to the grant on each anniversary of the grant date subject to the satisfaction of the performance criteria described below.

(3)The size and terms of the stock option awards were determined by the Compensation Committee based on a review of benchmark data on competitive long-term incentive values and existing equity awards. Stock options vest with respect to one-third of the shares subject to the grant on each anniversary of the grant date, subject to continued employment, with full vesting on the third anniversary of grant.

(4)Represents a grant of 4,000 time-based RSUs as part of the grant made to all named executive officers on February 16, 2012 and a supplementary one-time grant of 15,500 time-based RSUs granted on October 22, 2012, which vest in their entirety on October 22, 2015, to make Mr. Asplund’s equity award grants more competitive with the market.

For grants of 2010 Long Term Incentive Plan,”performance-based RSUs in 2012 (which includes the Companyfirst tranche of performance-based RSUs granted in 2012 and the second tranche of performance-based RSUs awarded in 2011 for which performance goals were established in 2012), the number of RSUs that may vest each year is soliciting stockholder approvaltied to the Company’s achievement of the 2010 Long Term Incentive Plan, which was adoptedannual performance targets, determined by the Compensation

Committee in March 2010. If approved, the 2010 Long Term Incentive Plan will replace our existing equity compensation plans and become the vehicle for future equity compensation.


25


Time-Vested RSUs.  In 2009, the Committee awarded time-vestedeach year. Performance-based RSUs are each eligible to each of Messrs. Gottsegen, Dixon, and DeWitt. Messrs. Kneeland and Plummer did not receive an award of time-vested RSUs in 2009 as Mr. Kneeland had received a grant of 80,000 time-vested RSUs in 2008 in recognition of the fact that he did not receive an equity grant in 2007 and Mr. Plummer received an award of 40,000 time-vested RSUs in connectionvest with his initial hire in December 2008.
In determining the size and terms of the RSU awards, the Committee reviewed benchmark data on competitive long-term incentive values, existing equity awards and vesting schedules. As a result, the Committee awarded Mr. Gottsegen 17,000 RSUs (in connection with his 2009 employment), Mr. Dixon 10,000 RSUs and Mr. DeWitt 10,000 RSUs (each with vesting forrespect to one-third of the shares on each anniversary of the grantannual certification date with full vesting occurring after three years).
Stock Options.  Recognizing that longer-term forecasts were becoming increasingly difficult in the current environment, the Committee decided to grant stock options in 2009 as the Company’s performance-based long-term incentive awards.
Mr. Plummer’s December 2008 hire and related employment agreement required the Company to grant him during 2009 a performance-based long-term incentive award with an anticipated target value of $450,000, based on the valuation method used by the Company with respect to other awards to senior executives, but without specifying the form of award. The target value of $450,000 reflected the value of his incentive awards at his prior employer and benchmarking data on competitive long-term incentive values. Based on the considerations outlined above, the Committee determined to fulfill this obligation in March 2009 by awarding him a stock option to purchase 100,000 shares of the Company’s common stock, with equal annual installments vesting over a three-year period. The award, as is the case with all the Company’s stock option awards, was granted at an exercise price equalsubject to the averageachievement of high and low trading prices of the Company’s common stock on the date of grant.
Reflecting similar considerations, the Committee, in March 2009, authorized a stock option award to Mr. Kneeland to purchase 160,000 shares of the Company’s common stock (with the same vesting terms as Mr. Plummer’s grant), in lieu of the 45,000 performance-based RSUs (assuming target performance) required under the terms of his employment agreement. The performance-based RSUs had a target value of $720,000, reflecting benchmarking data for competitive long-term incentive values, and the contemplated RSU award was converted into a stock option award of equivalent value based on the same estimated value per option that was used to determine the size of option grants to other executives.
In connection with his commencing employment in 2009, Mr. Gottsegen received a stock option award to purchase 40,000 shares of the Company’s common stock. Also in 2009, Mr. Dixon received a stock option award to purchase 35,000 shares of the Company’s common stock and Mr. DeWitt received a stock option award to purchase 30,000 shares of the Company’s common stock. The size and terms of the stock option awards were determined by the Committee based on a review of benchmark data on competitive long-term incentive values and existing equity awards.
Long-Term Performance-Based Cash Incentives
In 2008, the Committee engaged Towers Perrin to assist in redesigning its long-term cash incentive plan for non-executive employees. The Committee ultimately decided to adopt the performance measures in the new plan for purposes of establishing the performance goals for its 2008 grants of performance-based long-term incentive units (“Units”) to its executives because it felt that it was desirable to have the Company’s executives strive for and focus on achieving performance goals more directly comparable to the goals asked of non-executive employees. Mr. Kneeland is the only current named executive officer who received such a grant in the amount of 105,000 Units, reflecting the fact that neither Messrs. Plummer, Gottsegen, DeWitt, nor Dixon had been hired until after such grants had been made and did not receive formal grants. For 2008, the grants of Units replaced awards of performance-based RSUs.


26


In considering the grants of Units for 2008, the Committee, as it had with setting 2008 goals under the Executive Plan, desired to align executive incentives more precisely with objective Company performance criteria described below, and more specifically, withprovided the Company-wide performance objective of achieving profitable, long-term EBITDA growth. As a result, the Units have a single performance goal, focused on EBITDA growth and margin and measured solelyemployee is continuously employed at the end of each one-year performance period. The number of performance-based RSUs that may vest range from 0% to 200% of the three-year performance period (December 31, 2010). Dependingtarget number of RSUs granted, based upon the extentCompany’s performance. For 2012 the selected performance measures were Adjusted EBITDA and Adjusted EBITDA Margin and the Company made use of performance goals set both pre- and post-closing of the RSC Transaction (with each set of performance goals controlling up to which100% of the target number of RSUs), the first involving only Adjusted EBITDA achieved over the full-year period and the second involving both Adjusted EBITDA and Adjusted EBITDA Margin over the eight-month post-close period (May 1, 2012—December 31, 2012). The first performance goal, is achievedwhich was set pre-close and covered performance for the full year, was the Company achieving an Adjusted EBITDA threshold of $1,010 million for the full year, at which point 100% of the target number of performance-based RSUs for 2012 would vest. In addition, post-close, the Company set two further performance targets for the eight-month post-close period, based on eight-month Adjusted EBITDA and Adjusted EBITDA Margin (assessed separately and each controlling up to 50% of the target number of RSUs) results for the combined company. If either or surpassed,both of these targets were met, additional RSUs would vest between target and maximum. In 2012, the Units will achievefull-year Adjusted EBITDA threshold relating to the first performance goal was met, resulting in 100% of the target number of RSUs vesting. The eight-month Adjusted EBITDA target was missed, however, resulting in no RSUs vesting based on that metric, but the eight-month Adjusted EBITDA Margin target was met and exceeded, resulting in a cash-settled formulaicper-unit value.cumulative 143.75% of each named executive officer’s performance-based RSUs eligible to vest for 2012 vesting. The chart below shows how the performance-based RSUs vested for performance in 2012.

Performance

Metric

  Weighting of
Performance
Metric
  2012 Performance Goals and Results
      Threshold  Target  Maximum  2012 Actual
Results
  % of
Target

Adjusted EBITDA(1) (set pre-close)

  100%(3)  $1,010 million      $1,772 million  100%

Eight-Month Adjusted EBITDA(1) (set post-close)

  50%(4)    $1,494 million  $1,550 million  $1,456 million(5)  0%

Eight-Month Adjusted EBITDA Margin(2) (set post-close)

  50%    44.4%  45.2%  45.1%(5)  187.1%

Weighted Average of the Target Award that Vested

            143.75%

(1)Adjusted EBITDA is a non-GAAP measure that excludes the impact of the following special items: RSC merger-related costs, restructuring charges, net stock compensation expense, impact of the fair value mark-up of acquired RSC fleet and inventory, and the gain on sale of software subsidiary calculated in the manner set forth in Appendix A.

(2)Adjusted EBITDA Margin represents Adjusted EBITDA as a percentage of revenue.

(3)For the Adjusted EBITDA threshold, set pre-close, if the threshold was met, the full target amount of RSUs, representing 100% of the possible award, were awarded.

(4)For the Adjusted EBITDA target (representing eight-month (May 1, 2012—December 31, 2012) results), set post-close, if the target was met, up to another 50% of the possible award would be awarded between target and maximum.

(5)Eight-Month Adjusted EBITDA and Adjusted EBITDA Margin represent eight-month (May 1, 2012—December 31, 2012) results for the combined company and not full-year results for 2012.

In March 2013, in recognition of extraordinary performance and accomplishments during 2012, the Compensation Committee believed that these features were appropriateawarded Mr. Kneeland $1,500,000 of performance-based RSUs eligible for vesting over the next three years, based on the achievement of performance goals.

In addition to re-align our long-term incentive grantsthe equity-based awards described above, in 2012, the Compensation Committee implemented a one-time supplemental awards program with awards based upon the achievement of synergy-related milestones tied to the Company’s revised 2008 strategic plan.

Accordingly,purchase of, and integration with, RSC. The RSC Transaction closed in April 2012. The Compensation Committee believes that this program incentivizes employees to accomplish goals related to achieving synergies between the Units,two companies. In June

2012, the Compensation Committee approved a form of 2012 Performance Unit Award/Merger Integration—Synergy Award (the “Synergy Award Agreement”) which will vest on December 31,was granted pursuant to the Amended and Restated 2010 have aper-unit value that will be based primarily uponLong-Term Incentive Plan.

The Synergy Award Agreement grants an award at the extent to whichstated target award amount, contained in the Company achieves or surpasses a target levelaward agreement, but actual payment of $3.648 billion in cumulative EBITDA over the three-year period beginning January 1, 2008 and ending December 31, 2010. Theper-unit valueaward, if any, is then further adjusted depending upon whether average EBITDA margin over the same three-year period falls below, within or above a target range of between 34% and 35% (inclusive).

It is presently anticipated based on the Company’s synergy-related performance in 2008 and 2009during three separate performance periods: (i) from April 30, 2012 through April 29, 2013 (the first two yearsperformance period), (ii) from April 30, 2012 through October 31, 2013 (the second performance period) and (iii) if the total performance goals set forth in the award agreement are not achieved before the close of the three yearsecond performance period (October 31, 2013), from April 30, 2012 to April 29, 2014 (the third performance period),. At the close of each performance period, the Compensation Committee shall determine whether or not any payment is due based on the achievement of threshold performance goals. The total payout amount under the Synergy Award Agreement may range from 0% to 175% of the target award payment. The total payout made at the close of the first performance period cannot exceed 25% of the target amount; the total payment made at the close of the second or, if applicable, third performance period cannot exceed 150% of the target amount. All awards will be settled in common stock of the Company as soon as practicable following the close of the applicable performance period.

The performance goals that the performance targets will not be met, evenaward agreement contemplates are the realization of annualized run-rate cost synergies consisting of (1) cost synergies—savings realized due to reductions or savings in the cost basis of the Company (generally flowing to EBITDA) and (2) at the discretion of the Compensation Committee, and provided minimum threshold level. Asannualized run-rate cost synergies have been achieved, revenue synergies—incremental revenues that can be achieved as a result itof the merger. The achievement of any of these performance goals will be determined in the sole discretion of the Compensation Committee. In addition, for each performance period, the Compensation Committee has some discretion with regard to increasing the award payment for the period, but not in a way that would exceed the 25% and 150% maximums set forth above.

For the first performance period, the threshold annualized run-rate synergy goal is anticipated that Mr. Kneeland will forfeit all Units awarded to him under this plan on December 31, 2010.

$134 million and the target goal is $150 million. For the second performance period, the threshold annualized goal is $204 million, the target goal is $219 million and the maximum goal is $234 million. For the third performance period, the threshold annualized goal is $204 million, the target goal is $224 million and the maximum goal is $234 million.

Severance and Change in Control Benefits

The Compensation Committee believes that agreeing to provide reasonable severance benefits is common among similar companies and is essential to recruiting and retaining key executives, which is a fundamental objective of our executive compensation program. Accordingly, the employment agreements with the named executive officers generally provide for varying levels of severance in the event that the Company terminates the executiveexecutive’s employment without “cause” or the executive terminatesresigns from employment for “good reason” (each as defined in the employment agreement with the executive, as set forth in more detail under “Benefits upon Termination of Employment”). Mr. Kneeland would receive 450% of his base salary prior to the voluntary reduction in 2009 paid over a two-year period. Mr. Plummer would receive 190% of his base salary paid over one year. Mr. Flannery would receive 380% of his base salary paid over a two-year period. Mr. Gottsegen would receive 180% of his base salary paid over one year. Mr. Gottsegen would receive 160% of his base salary paid over one year. Mr. DeWittAsplund would receive a severance payment equal to 100% of his base salary paid over one yearyear. Severance payments to the named executive officers are conditioned on their execution of a release of claims in favor of the Company. In addition, each of the named executive officers are subject to non-competition and Mr. Dixon would receivenon-solicitation restrictions for a severance payment equal to 100%period of his base salary paid over one year plus the pro-rata portiontime following their termination, as described in more detail under “Benefits upon Termination of his target annual cash bonus.

Employment.”

In addition, the Company’s time-vested RSU grants to Messrs. Kneeland, Plummer, Dixon and DeWitt in 2008 andtime-based RSUs granted to Mr. Gottsegen in 2009, as well as the 2009 awards of stock options granted to Messrs. Kneeland, Plummer and Gottsegen, provide that if

the Company terminates the executiveexecutive’s employment without “cause” or the executive terminatesresigns from employment for “good reason,” a pro-rata portion of such RSUs or stock options scheduled to vest during the year of termination will vest on the date of termination. However, the Company does not currently expect that its future equity awards will provide for pro-rata vesting upon termination of employment. The Company’s time-vested RSU grantstime-based RSUs and stock options granted to each of the named executive officers in 2010, 2011 and 2012, to Messrs. DixonFlannery and DeWittAsplund in 2009, as well as their 2009 awards ofand stock options granted to Messrs. Kneeland, Plummer and Flannery in 2010, provide that if the Company terminates the executiveexecutive’s employment without “cause,” all unvested RSUs or stock options will be cancelled, unless such termination occurs within twelve months following a change in control, in which case all such unvested RSUs and stock options will immediately vest. The Company’s performance-based RSUs granted to each of the named executive officers in 2011 and 2012 provide that if the holder terminates for any reason, all RSUs are forfeited, unless the Company terminates the executive’s employment without “cause,” or the executive resigns from employment with “good reason,” within 12 months following a change in control, in which case all performance based RSUs will be deemed earned at the target level. Finally, the Company’s synergy awards granted to each of the named executive officers in 2012 provide that if the Company terminates the executive without “cause” or the executive resigns from employment for “good reason,” the executive will be eligible to earn a pro-rata portion of the award payout with respect to the performance period that ends next following the date of the termination.

The Company also typically provides its executives with COBRA continuation coverage for a period coterminous with the duration of their severance benefit, although variations exist.

The prospect of a change in control of the Company can cause significant distraction and uncertainty for executive officers and, accordingly, the Compensation Committee believes that appropriate change in control provisions in employment agreementsand/or equity awards are important tools for aligning executives’ interests in change in control scenarios with those of stockholders by allowing our


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executive officers to focus on strategic transactions that may be in the best interest of our stockholders without undue concern regarding the effect of such transactions on their continued employment. In addition, changes to the Company following a change in control may affect the ability to achieve previously set performance measures.Consequently, 2009outstanding RSU and stock option awards toheld by the named executive officers include the following provisions:
•  if the change in control results in none of the common stock of the Company being publicly traded, then all such RSUs and stock options will vest in full upon the change in control; and
•  if the change in control results in shares of common stock of the Company being publicly traded, then all such RSUs and stock options will vest in full if there is a termination by the Company without “cause” or by the individual for “good reason” within 12 months following the change in control.
“double trigger” treatment upon a change in control. A “change in control” for this purpose is defined in the employment agreement with the executive or in the applicable award agreement, as set forth in more detail under “Benefits upon a Change in Control.”
Older RSU awards In the case that the change in control results in shares of common stock of the Company (or any direct or indirect parent entity) being publicly traded, then all such RSUs and stock options will vest in full, and all performance conditions for executives, both time-basedperformance-based RSUs will be deemed satisfied at their target level, if there is also a termination by the Company without “cause” or by the individual for “good reason” within 12 months following the change in control. However, in the limited circumstances that the change in control results in none of the common stock of the Company (or any direct or indirect parent entity) being publicly traded, then all such RSUs and stock options will vest in full, and all performance conditions for performance-based generally include comparable, if not substantially identical, provisions (although some awards had full vesting of time-based RSUs solelywill be deemed satisfied at their target level, upon the occurrence ofchange in control. However, for the synergy awards granted in 2012, upon a change in control). While we believe thatcontrol, the Company’s severance andCompensation Committee is given the discretion whether to: (i) settle the award with any applicable performance criteria deemed earned at target with respect to any performance period in effect on the date of the change in control, benefits are in line(ii) provide that the award will remain outstanding and eligible for payment following the originally scheduled determination dates and subject to adjusted performance criteria as the Compensation Committee may determine, or (iii) take any other actions necessary or advisable consistent with the most prevalent practicesterms of comparably-sized companies, we believe that the current requirement of a “double trigger” for full vesting of time-based RSUs, which is less common, is more appropriate in the current economic environment.
plan.

The existence of arrangements providing for severance and change in control benefits did not affect decisions that the Compensation Committee made regarding other compensation elements.

The Internal Revenue Code imposes an excise tax on the value of certain payments that are contingent upon a change in control, referred to as parachute payments, which exceed a safe harbor amount. The Company does not provide any executive with agross-up for any excise tax that may be triggered. Mr. Kneeland’s employment agreement provides that, if he receives payments that would

result in the imposition of the excise tax, such payments will be reduced to the safe harbor amount so that no excise tax is triggered if the net after-tax benefit to him is greater than the net after-tax benefit that he would receive if no reduction occurred.

The severance and change in control provisions of our named executive officers’ employment agreements and other arrangements are described in detail in the sections “Benefits upon Termination of Employment” and “Benefits upon a Change in Control,” respectively.

Retirement Benefits

The Compensation Committee believes that providing a cost-effective retirement benefit for the Company’s executives is an important recruitment and retention tool. Accordingly, the Company maintains a 401(k) plan for all employees, and provides discretionary employer-matching contributions (subject to certain limitations, including for 2009, an annual limit of $500)$2,000 for 2012) based on an employee’s contributions.

The Company affords theour named executive officers an opportunity to defer a portion of their compensation in excess of the amounts that are legally permitted to be deferred under the Company’s 401(k) plan and to defer the receipt of the shares of the Company’s common stock that ordinarily would be received upon the vesting of RSUs. Any deferred compensation is credited with earnings based on the investment performance of investments selected by the executive. No such earnings would be considered above market or preferential. The deferred RSUs are not credited with earnings, but changes in the value of our common stock similarly change the value of the deferred RSUs. The deferred compensation, which may be of significant benefit to the executives and entails a minimal administrative expense for the Company, is a common benefit provided to senior executives of


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similarly situated companies. Consequently, the Compensation Committee believes that it is appropriate to provide such deferred compensation.

Perquisites and Other Personal Benefits

We also maintain employee benefit programs for our executives and other employees. Our named executive officers generally participate in our employee health and welfare benefits on the same basis as all employees.

The Company does not have a formal perquisite policy, although the Compensation Committee periodically reviews perquisites for our named executive officers. Rather, there are certain specific perquisites and benefits with which the Company has agreed to compensate particular executives based on their specific situations. Among these are relocation costs, including temporary housing and living expenses, and use of Company vehicles.

In order to make travel time more conducive to work-related activities, we may periodically provide our executives with business class travel on commercial airlines when they are traveling for work-related matters.

Other Programs, Policies and Considerations

Recoupment Policy

Beginning with Mr. Kneeland’s new employment agreement entered into in August 2008, and continuing with Mr. Plummer’s December 2008 employment agreement, and Mr. Gottsegen’s February 2009 employment agreement, and Mr. Flannery’s 2010 employment agreement, the Compensation Committee has included “clawback” provisions in its agreements that generally require reimbursement of amounts paid under performance provisions (in the case of cash incentives and performance-based RSUs) if amounts were paid or shares vested based on financial results that subsequently become subject to certain “mandatory restatements” (as defined in the applicable employment agreement) that would have led to lower payments or forfeiture of all or a portion of shares subject to an award. More

generally, for all 2009 RSU and stock option awards since 2009, including RSUs withboth time-based vesting,and performance-based RSUs, the award forms now include an “injurious conduct” provision that requires forfeiture of the award or, to the extent the award has vested or been exercised within six months prior to the occurrence of the relevant conduct, mandates reimbursement of shares or amounts realized. The injurious conduct concept is generally focused on actions that would constitute “cause” under an employment agreement, which actions are in material competition with the Company or breach the executive’s duty of loyalty to the Company.

Stock Ownership Guidelines

The Compensation Committee believes stock ownership guidelines are a key vehicle for aligning the interests of management and the Company’s stockholders. Moreover, a meaningful direct ownership stake by our officers demonstrates to our investors a strong commitment to the Company’s success. Accordingly, in February 2010, the Compensation Committee adopted stock ownership guidelines for our named executive officers and approximately 30 other officers with a title of vice president and above. Under the stock ownership guidelines, the Company’s chief executive officer is required to hold five times his base salary in the Company’s common stock, the chief financial officer isand chief operating officer are required to hold three times histheir base salary in the Company’s common stock, and all other officers are required to hold one times their base salary in the Company’s common stock. The following shares count towards meetingsmeeting these ownership guidelines: shares that are directly owned by the executive; shares that are beneficially owned by the executive, such as shares held in “street name” through a broker or shares held in trust; amounts credited to the executive’s deferred compensation or 401(k) accounts that are invested or deemed invested in the Company’s common stock; unvested restricted stock or restricted stock unitsRSUs that vest based on continued service; and the value of the spread (the difference between the exercise price and the full market value of the Company’s common stock) of fully vested stock options. The named executive officers and the other officers are required to be in compliance with such guidelines within five years of their effective date in February 2010. The Committee will periodically monitor progress towards meetingEach of the named executive officers had satisfied the stock ownership guidelines.

guidelines when their holdings were measured as of March 2013.

No Hedging Policy; No Pledging

In addition, to further align our executives with the interests of the Company’s stockholders, the Company’s insider trading policy and the 2010 Long TermLong-Term Incentive Plan for which we are soliciting


29


stockholder approval in “Proposal 2—Approval of 2010 Long Term Incentive Plan,” prohibit transactions designed to limit or eliminate economic risks to our executives from owning the Company’s common stock, such as transactions involving options, puts, calls or other derivative securities tied to the Company’s common stock.
On an annual basis, we also ask our directors and executive officers to identify any shares of Company common stock pledged in a margin brokerage account or otherwise used as collateral to support a borrowing. For 2013, no such directors or executive officers have indicated any shares pledged for such a purpose.

Tax and Accounting ImplicationsConsiderations

When it reviews compensation matters, the Compensation Committee considers the anticipated tax and accounting treatment of various payments and benefits to the Company and, when relevant, to the executive. Internal Revenue Code Section 162(m) (“Section 162(m)”) limits to $1 million the annual tax deduction for compensation paid to each of the chief executive officer and the three other highest paid executive officers employed at the end of the year (other than the chief financial officer). However, compensation that does not exceed $1 million during any fiscal year or that qualifies as “performance-based compensation” (as defined in Internal Revenue Code Section 162(m)) is deductible. The Compensation Committee considers these requirements when designing compensation programs for named executive officers. Although the Company has plans that permit the award of deductible compensation under Internal Revenue Code Section 162(m), the Compensation Committee does not necessarily limit executive compensation to the amount deductible under that provision. Rather, it considers the available alternatives and acts to preserve the deductibility of compensation to the extent reasonably practicable and consistent with its

other compensation objectives. As a result, most of the Company’s compensation programs (including annual performance-based cash incentives, long-term performance-based cash incentives, stock options and performance-based RSUs) are designed to qualify for deductibility under Section 162(m). However, in certain situations, the Compensation Committee may in its discretion approve compensation that will not meet these requirements in order to ensure competitive levels of total compensation for the named executive officers or for other reasons.

New employment or similar agreements and employee benefit plans are prepared with the assistance of outside counsel and will be designed to comply with Section 409A and the applicable regulations, a tax law enacted in 2004 that governs “nonqualified deferred compensation.”

Existing employment agreements and employee benefit plans were amended to comply with Section 409A statutory deadlines imposed in 2008, 2010 and 2012.

The Company accounts for stock-based compensation in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC 718”), which requires the Company to recognize a compensation expense relating to share-based payments (including stock options and other forms of equity compensation). ASC 718 is taken into account by the Compensation Committee in determining which types of equity awards should be granted.

Compensation Risks

The Company’s management reviews the Company’s compensation policies and practices to ensure they appropriately balance short- and long-term goals and risks and rewards. Specifically, this review includes the annual cash incentive program that covers all senior management and a broad employee population, and equity compensation. These plans are designed to focus senior management and employees on increasing stockholder value and enhancing financial results. Based on this comprehensive review, we concluded that our compensation program does not encourage excessive risk-taking for the following reasons:

Our programs appropriately balance short- and long-term incentives, with approximately 45% of total target compensation for the named executive officers provided in equity and focused on long-term performance. We feel that these variable elements of compensation are a sufficient percentage of overall compensation to motivate executives to produce superior short- and long-term results and we believe that the significant use of long-term incentives for executives provides a safeguard against excessive short-term risk-taking.


30

Our executive compensation program pays for performance against financial targets that are set to be challenging to motivate a high degree of business performance, with an emphasis on longer-term financial success and prudent risk management.

All incentive plans concerning senior management and our employees include a profit metric as a significant component of performance to promote disciplined progress toward financial goals. None of our incentive plans are based solely on signings or revenue targets, which mitigates the risk of employees focusing exclusively on the short-term.

Qualitative factors beyond the quantitative financial metrics are a key consideration in the determination of individual compensation payments. Prudent risk management is one of the qualitative factors that are taken into account in making compensation decisions.

Our stock ownership guidelines require that senior management holds a significant amount of the Company’s common stock to further align their interests with stockholders over the long-term by having a portion of their personal investment portfolio consist of Company stock and we expect this component to be a risk mitigator on a prospective basis. In addition, the Company prohibits transactions designed to limit or eliminate economic risks to its executives of owning the Company’s common stock, such as options, puts and calls, so its executives cannot insulate themselves from the effects of poor stock price performance.

The Company’s RSU and stock option award agreements have a policy providing for the “clawback” of payments under such awards in the event that an officer’s conduct leads to certain mandatory restatements of the Company’s financial results that would have led to lower payments or forfeiture of all or a portion of shares subject to an award. In addition, as discussed above, since 2009, the Company’s equity awards have included an “injurious conduct” provision that requires the forfeiture of the award or, to the extent the reward has vested or been exercised within six months prior to the occurrence of the relevant conduct, mandates reimbursement of shares or amounts realized.

In addition to the review performed by management, the Compensation Committee also performed a risk assessment in 2012. The Compensation Committee reviewed both risk mitigators—elements of the executive compensation architecture that assist in mitigating excessive risk—and risk aggravators—elements of compensation architecture that potentially encouraging risk-taking. On balance, the Compensation Committee found that the sum total of the risk mitigators affecting the Company, including the opportunity of stockholders to cast advisory votes on executive compensation, stock ownership guidelines for executives, an independent compensation committee and compensation consultant, clawback provisions in executive officer employment agreements and an effective balance of cash and equity compensation, greatly outweighed any risk aggravators. The Compensation Committee found that compensation risks were being properly addressed by the Company.


We are confident that our program is aligned with the interests of our stockholders and rewards for performance.

Compensation Committee Report

The Compensation Committee has reviewed the Compensation Discussion and Analysis required by Item 402(b) ofRegulation S-K and discussed that analysis with management and with the Compensation Committee’s independent compensation consultant. Based on this review and discussion, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in the Company’s annual report on Form 10-K and in this proxy statement.

THE COMPENSATION COMMITTEE*

Singleton B. McAllister, Chairman
Bobby J. Griffin
L.

Pierre E. Leroy

Filippo Passerini

Keith Wimbush

* In connection with a realignment of Board committees on October 28, 2009, Messrs. Alvarez and McAuley relinquished their roles as members of the Compensation Committee. As such, they did not participate in the review, discussions and recommendation with respect to the Compensation Discussion and Analysis included in this proxy statement.


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*José B. Alvarez and Bobby J. Griffin were members of the Compensation Committee until April 30, 2012. Pierre E. Leroy and Filippo Passerini joined the Compensation Committee on April 30, 2012.

Summary Compensation Table

The table below summarizes the total compensation paid or earned by each of the named executive officers for the fiscal years ended December 31, 2009, 20082012, 2011 and, 2007.

                                 
            Non Equity
    
        Stock
 Option
 Incentive Plan
 All Other
  
Name and
   Salary
 Bonus
 Awards(1)(2)
 Awards(1)(2)
 Compensation(3)
 Compensation(4)
 Total
  Principal Position Year ($) ($) ($) ($) ($) ($) ($)
 
Michael Kneeland  2009  $601,731(5)       $304,000  $202,500  $500  $1,108,731 
President and  2008  $602,993     $1,486,400     $105,861  $2,000  $2,197,254 
Chief Executive Officer  2007  $493,750  $318,173        $331,827  $35,823  $1,179,573 
William Plummer  2009  $475,000(7)       $190,000  $82,080  $500  $747,580 
Executive Vice President and Chief Financial Officer(6)
  2008  $36,538(8)    $285,800           $322,338 
Jonathan Gottsegen  2009  $300,192(10) $86,000(11) $57,375  $76,000     $139,232  $658,799 
Senior Vice President, General Counsel & Corporate Secretary(9)
                                
Kenneth DeWitt  2009  $310,000  $42,000  $33,750  $57,000     $29,489  $472,239 
Vice President—Chief Information Officer(12)
  2008  $205,077(13) $1,797(14) $286,350     $108,203  $80,776  $682,203 
Joseph Dixon  2009  $300,000  $40,000  $33,750  $66,500     $37,822  $478,072 
Vice President—Sales(15)
                                
Roger Schwed  2009  $136,704(17)             $1,097,741(18)(19) $1,234,445 
Former Executive Vice  2008  $425,000  $69,530(19) $780,360        $12,051  $1,286,941 
President & General Counsel(16)
  2007  $418,750(20) $129,836        $345,164     $893,750 
if applicable, 2010.

Name and

Principal Position

 Year  Salary
($)
  Bonus
($)
  Stock
Awards(1)(2)(3)(4)
($)
  Option
Awards(1)(2)
($)
  Non-Equity
Incentive Plan
Compensation(5)
($)
  All Other
Compensation(6)
($)
  Total
($)
 

Michael Kneeland

  2012    858,432(7)       2,601,325    625,006    1,036,788    2,000    5,123,551  

President and Chief

  2011    791,317        1,183,135    562,497    1,150,000    2,000    3,688,949  

Executive Officer

  2010    750,000        392,135    458,452    558,608    500    2,159,695  

William Plummer

  2012    504,616(8)(9)       1,080,728    187,500    447,892    2,000    2,222,736  

Executive Vice

  2011    486,019        355,225    196,830    450,800    1,505    1,490,379  

President and Chief

  2010    475,000        291,025    373,150    218,823    500    1,358,498  

Financial Officer

        

Matthew Flannery

  2012    479,808(10)       1,056,019    187,500    439,110    2,000    2,164,437  

Executive Vice

  2011    411,731        283,072    153,090    439,875    2,000    1,289,768  

President and Chief

  2010    364,808        207,875    294,130    190,000    500    1,057,313  

Operating Officer

        

Jonathan Gottsegen

  2012    371,096(11)       527,571        365,740    2,000    1,266,407  

Senior Vice President,

  2011    357,714        178,912        302,820    2,000    841,446  

General Counsel and

  2010    350,000        124,725    175,600    140,000    195,807    986,132  

Corporate Secretary

        

Dale Asplund

  2012    361,550(12)       1,429,835(13)       452,515    2,000    2,245,900  

Senior Vice President,

  2011    318,332        292,788        320,000    2,000    933,120  

Business Services and

        

Chief Information Officer

        

(1)Except as otherwise noted, the amount in this column represents the grant date fair value of the stock awards or option awards, as applicable, computed in accordance with stock-based compensation accounting rules (ASC Topic 718), disregarding for this purpose the estimateeffect of forfeitures related to service-based vesting conditions. Amounts for 2008 and 2007 have been recomputed under the same methodology in accordance with SEC rules.estimated forfeitures.

(2)The weighted average fair value of options granted in 20092012 was $1.90.$19.53. The grant date fair value is estimated using an option pricing model which uses subjective assumptions which can materially affect fair value estimates and, therefore, does not necessarily provide a single measure of fair value of options. Under this model for options granted in 2009,2012, we used a risk-free interest rate average of 2.81%1.21%, a volatility factor for the market price of our common stock of 56%,62% and a weighted-average expected life of options of approximately 7six years. For a discussion of the assumptions involved in the Company’s valuations please see “Notes to Consolidated Financial Statements—2. Summary of Significant Accounting Policies—Stock Based Compensation” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies” in the Company’s Form 10-K for the year ended December 31, 2012.

(3)Pursuant to FASB ASC Topic 718, the accounting grant date is the date the performance metrics are approved by the Compensation Committee and communicated to the employee. Since the Compensation Committee does not establish performance metrics until after the beginning of each fiscal year, the performance-based RSUs subject to performance vesting in years 2013 and 2014 have not been expensed and are therefore not included in the table above.

(4)

Amounts for each named executive officer include the aggregate grant date fair value of time-based RSUs, performance-based RSUs and synergy awards. The aggregate grant date fair value of performance-based RSUs awarded on February 16, 2012, which represents the first tranche of the performance-based RSUs awarded in 2012 and the second tranche of the performance-based RSUs awarded in 2011, is computed in accordance with FASB ASC Topic 718, and represents the probable grant date fair values on the date of grant (100% of the target). The grant date fair value of such awards for Mr. Kneeland is $726,330 (representing 9,527 RSUs awarded in 2011 and 8,081 RSUs awarded in 2012), Mr. Plummer is $218,213 (representing 2,866 RSUs awarded in 2011 and 2,424 RSUs awarded in 2012), Mr. Flannery is $193,504 (representing 2,267 RSUs awarded in 2011 and 2,424 RSUs awarded in 2012), Mr. Gottsegen is $162,071 (representing 2,034 RSUs awarded in 2011 and 1,895 RSUs awarded in 2012) and for Mr. Asplund is $214,830 (representing 2,500 RSUs awarded in 2011 and 2,708 RSUs awarded in 2012). The grant date fair value of the second tranche of the 2011 award, assuming the achievement of maximum performance, for Mr. Kneeland is $785,895 (representing 19,052 RSUs), Mr. Plummer is $236,445 (representing 5,732 RSUs), Mr. Flannery is $186,945 (representing 4,532 RSUs), Mr. Gottsegen is $166,898 (representing 4,046 RSUs) and for Mr. Asplund is $206,250 (representing 5,000 RSUs). The grant date fair value of the first tranche of the 2012 award, assuming the achievement of maximum performance, for Mr. Kneeland is $666,683 (representing 16,162 RSUs), Mr. Plummer is $199,980 (representing 4,848 RSUs), Mr. Flannery is $199,980 (representing 4,848 RSUs), Mr. Gottsegen is $156,338 (representing 3,790 RSUs) and for Mr. Asplund is $223,410 (representing 5,416 RSUs). The aggregate grant date fair value of synergy awards awarded on June 7, 2012 is computed in accordance with FASB ASC Topic 718, and represents the probable grant date fair values on the date of grant (100% of the target). The grant date fair value of the synergy awards for Mr. Kneeland is $1,000,000,

Messrs. Plummer and Flannery is $600,000, Mr. Asplund is $450,000 and for Mr. Gottsegen is $250,000. Assuming that the highest level of performance conditions are achieved, the maximum fair value of the synergy awards for Mr. Kneeland is $1,750,000, Messrs. Plummer and Flannery is $1,050,000, Mr. Asplund is $787,500 and for Mr. Gottsegen is $437,500.

(5)Represents the amount earned under the Executive Plan or the Company’s corporate incentive program,Corporate Incentive Program, as the case may be, with respect to the applicable fiscal year.

(4)(6)As part of our compensation program, we provide our executives with certain perquisites and personal benefits. In 2009, (i) Mr. Gottsegen received benefits in an aggregate amount of $138,732 in connection with his relocation (which includes $18,427 of reimbursement of taxes owed with respect to the relocation benefits) (ii) Mr. DeWitt received benefits in an aggregate amount of $28,989 in connection with his relocation (which includes $49,569 of reimbursement of taxes owed with respect to the relocation benefits) and (iii) Mr. Dixon received benefits in an aggregate amount of $37,322 in connection with his relocation (which includes $1,557 of reimbursement of taxes owed with respect to the relocation benefits). In accordance with SEC regulations, perquisites and personal benefits have been omitted where the total annual value for a named executive officer is less than $10,000. This column also includes the Company’s matching contributions to the Company’s 401(k) plan, which for 20092012 was $500.$2,000 for each named executive officer. For 2012, none of the named executive officers received perquisites or personal benefits with a total value exceeding $10,000, and in accordance with SEC regulations, perquisites and personal benefits have been omitted.

(5)(7)RepresentsMr. Kneeland’s annual base salary earned in 2009. In August 2008,was $800,000 through March 31, 2012 and was raised to $850,000, effective April 1, 2012, following the annual review of base salaries. Mr. Kneeland’s base salary was increased again to $750,000$950,000, effective October 22, 2012, following the change in connection with his promotionpeer group resulting from the RSC Transaction, in order to chief executive officer.make Mr. Kneeland suggested and the Committee agreed to a reduction of his annualKneeland’s base salary by 20% to $600,000 for 2009. On January 1, 2010, Mr. Kneeland’s annual base salary reverted back to its previous annual rate of $750,000, consistentmore competitive with the Committee’s actions in 2009.revised peer group.

(6)(8)Mr. Plummer joined the Company as executive vice president and chief financial officer in December 2008.
(7)Represents base salary earned in 2009. Mr. Plummer elected to defer $95,000$50,462 of his annual base salary under the Deferred Compensation Plan, as described below under “Nonqualified Deferred Compensation in 2009”.2012.”

(8)(9)Represents base salary earned in 2008. Mr. Plummer’s annual base salary was $475,000 for 2008.$490,000 through March 31, 2012 and was raised to $510,000 to reflect a merit increase in connection with our annual review of our named executive officers’ base salaries, effective April 1, 2012.
(9)Mr. Gottsegen joined the Company as senior vice president, general counsel and corporate secretary in February 2009.

(10)RepresentsMr. Flannery’s annual base salary earned in 2009. was $425,000 through March 31, 2012 and was raised to $500,000 based on a review of the Company’s peer group and to reflect his expanded role and responsibilities for the Company, effective April 1, 2012.

(11)Mr. Gottsegen’s annual base salary is $350,000.
(11)Includeswas $360,500 through March 31, 2012 and was raised to $375,000 to reflect a $50,000 sign-on bonusmerit increase in connection with Mr. Gottsegen’s commencing employment in 2009.our annual review of our named executive officers’ base salaries, effective April 1, 2012.

(12)Mr. DeWitt joined the Company as vice president and chief information officer in May 2008.
(13)Represents base salary earned in 2008. Mr. Dewitt’s annual salary was $310,000 for 2008.
(14)Represents a discretionary amount of $1,797 in recognition of individual performance awarded to Mr. DeWitt as part of his total 2008 cash payment.


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(15)Mr. Dixon joined the Company as vice president—sales in June 2008.
(16)Effective February 18, 2009, Mr. Schwed relinquished his role as executive vice president and general counsel.
(17)Represents base salary earned until the end of the transition period on March 31, 2009.
(18)Represents (i) $807,500 total severance payment Mr. Schwed is entitled to pursuant to his separation agreement, representing 190% of hisAsplund’s annual base salary ($425,000), paid overwas $325,000 through March 31, 2012 and was raised to $350,000 to reflect a one-year period, (ii) $17,170 total COBRA payments for upmerit increase in connection with our annual review of our named executive officers’ base salaries, effective April 1, 2012. Mr. Asplund was promoted to the12-month period contemplated inSenior Vice President, Business Services and Chief Information Officer on October 22, 2012 and his employment agreement, (iii) $147,901 as consulting fee payments, and (iv) $14,200 representing the Kelley Blue Book trade in value for the automobile transferredsalary was increased to the executive on an “as is” basis in exchange for incremental consulting services,$425,000 to make his base salary more competitive with the automobile’s fair market value being taxablemarket. Mr. Asplund was not one of the Company’s named executive officers in 2010.
(13)Mr. Asplund’s equity grant is made up of $214,830 in performance-based RSUs (made up of 5,208 total RSUs), $165,000 in time-based RSUs (made up of 4,000 total RSUs), $450,000 in synergy awards and a supplementary one-time grant of $600,005 in time-based RSUs (made up of 15,500 total RSUs), which vest in their entirety on October 22, 2015, to make Mr. Asplund’s equity award grants more competitive with the executive. In addition, Mr. Schwed received pro-rata vestingmarket.

Grants of Plan-Based Awards in 2012

The table below summarizes the equity and non-equity awards granted to the named executive officers in 2012.

Name

 Grant
Date
  Estimated Future
Payouts Under
Non-Equity Incentive Plan
  Estimated Future
Payouts Under
Equity Incentive Plan
  All
other
Stock
Awards:
Number
of
Shares
of
Stock
Units
(#)(1)
  All
other
Option
Awards:
Number

of
Securities
Underlying
Options
(#)
  Exercise
or

Base
Price

of
Option
Awards
($/Sh)(2)
  Grant
Date
Fair
Value

of
Stock
and
Option
Awards
($)(3)
 
     Threshold
($)(4)
  Target
($)(4)
  Maximum
($)(4)
  Threshold
(#)(5)
  Target (#)  Maximum
(#)(5)
             

Michael Kneeland

  2/16/2012                9,526        19,052                392,948  
  2/16/2012                8,081        16,162                333,341  
  2/16/2012                            21,212            874,995  
  2/16/2012                                32,007    41.25    625,006  
  6/7/2012                331,250(6)   1,000,000(6)   1,750,000(6)                 
  $800,000   $1,000,000   $1,200,000                              

William Plummer

  2/16/2012                2,866        5,732                118,223  
  2/16/2012                2,424        4,848                99,990  
  2/16/2012                            6,364            262,515  
  2/16/2012                                9,602    41.25    187,500  
  6/7/2012                198,750(6)   600,000(6)   1,050,000(6)                 
  $352,800    $441,000    $595,350                              

Matthew Flannery

  2/16/2012                2,266        4,532                93,473  
  2/16/2012                2,424        4,848                99,990  
  2/16/2012                            6,364            262,515  
  2/16/2012                                9,602    41.25    187,500  
  6/7/2012                198,750(6)   600,000(6)   1,050,000(6)                 
  $306,000    $382,500    $516,375                              

Jonathan Gottsegen

  2/16/2012                2,032        4,046                83,820  
  2/16/2012                1,895        3,790                78,161  
  2/16/2012                            2,800            115,500  
  6/7/2012                82,813(6)   250,000(6)   437,500(6)                 
       $288,400    $432,600                              

Dale Asplund

  2/16/2012                2,500        5,000                103,125  
  2/16/2012                2,708        5,416                111,705  
  2/16/2012                            4,000            165,000  
  10/22/2012                            15,500            600,005  
  6/7/2012                149,063(6)   450,000(6)   787,500                  
       $260,000    $390,000                              

(1)The amounts in this column represent the number of 10,107 outstanding time-vestedtime-based RSUs with a valueawarded to each of $98,341 (based onthe named executive officers in 2012.

(2)The exercise price of the stock option awards was the closing price per share of the Company’s common stock on the grant date.

(3)The amounts in this column represent the grant date fair value of $9.73stock and option awards computed in accordance with stock-based compensation accounting rules (ASC Topic 718). For stock awards, the grant date fair value is the fair market value of the Company’s common stock on October 1, 2009)the grant date multiplied by the number of shares subject to the grant. The weighted average fair value of options granted in 2012 was $19.53. The grant date fair value is estimated using an option pricing model which uses subjective assumptions which can materially affect fair value estimates and, therefore, does not necessarily provide a single measure of fair value of options. Under this model for options granted in 2012, we used a risk-free interest rate average of 1.21%, whicha volatility factor for the market price of our common stock of 62%, and a weighted-average expected life of options of approximately six years. For a discussion of the assumptions involved in the Company’s valuations please see “Notes to Consolidated Financial Statements—2. Summary of Significant Accounting Policies—Stock Based Compensation” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies” in the Company’s Form 10-K for the year ended December 31, 2012.

(4)Represents the threshold, target and maximum, as applicable, amounts payable under the 2012 Executive Plan or the 2012 Corporate Incentive Plan, as the case may be. Under the 2012 Executive Plan and the 2012 Corporate Incentive Plan, as described under “—Compensation Discussion and Analysis—URI’s Executive Compensation Components—Performance-Based Compensation—Annual Performance-Based Cash Incentives” above, the funding of the annual cash incentive is based on the achievement of Adjusted EBITDA and Adjusted EBITDA Margin. For Messrs. Kneeland, Plummer and Flannery, the threshold amount is 80% of the funded target amount. The maximum is the maximum bonus amount the named executive officers can receive. The actual cash incentive amounts paid to our named executive officers in 2012 for performance related to 2012 pursuant to the 2012 Executive Plan or the 2012 Corporate Incentive Plan, as applicable, are included in the totalNon-Equity Incentive Plan Compensation column of 24,107 shares acquiredthe Summary Compensation Table, above.

(5)Represents the threshold and maximum number of awards for both the second tranche of performance-based RSUs awarded in 2011 and the first tranche of the performance-based RSUs awarded on February 16, 2012, that have been accounted for pursuant to FASB ASC Topic 718. With regard to the performance-based RSUs granted in 2011, the target number of units awarded on February 16, 2012, without regard to grant date (as determined under applicable accounting rules), was 19,053 for Mr. Kneeland, 5,732 for Mr. Plummer, 4,532 for Mr. Flannery, 4,066 for Mr. Gottsegen and 5,000 for Mr. Asplund. With regard to the performance-based RSUs granted in 2012, the target number of units awarded on February 16, 2012, without regard to grant date (as determined under applicable accounting rules), was 24,242 for Mr. Kneeland, 7,723 for Messrs. Plummer and Flannery, 5,685 for Mr. Gottsegen and 8,122 for Mr. Asplund. As described under “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Compensation” above, the number of units that will vest will vary from 0% to 200% of one-third of the award each year for 2012, 2013 and 2014. For 2012, 100% of the award will vest upon achievement of threshold performance measures with an additional 0% to 100% of the award vesting as reportedfor achievement of performance measures between a second threshold and maximum. Pursuant to FASB ASC Topic 718, the accounting grant date is the date the performance metrics are approved by the Compensation Committee and communicated to the employee. As described under “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Compensation” above, in 2012 the first threshold was exceeded for the Adjusted EBITDA metric, resulting in 100% of the award vesting, and a second threshold, based on the Adjusted EBITDA Margin metric, was also exceeded, resulting in an additional 43.75% of the award vesting for 2012. With reference to the first tranche of the 2012 award, this resulted in an additional 3,535 units for Mr. Kneeland, 1,061 units for Messrs. Plummer and Flannery, 829 units for Mr. Gottsegen and 1,185 units for Mr. Asplund, vesting in 2013; with reference to the second tranche of the 2011 award, this resulted in an additional 4,168 units for Mr. Kneeland, 1,254 units for Mr. Plummer, 992 units for Mr. Flannery, 990 units for Mr. Gottsegen and 1,094 units for Mr. Asplund. Since the Compensation Committee does not establish performance metrics until after the beginning of each fiscal year, the units subject to performance vesting in years 2013 and 2014 have not been expensed and are therefore not included in the “Option Exercises and Stock Vested” table.table above.

(19)(6)In connection withRepresents the executionsynergy awards granted to the named executive officers. The awards will be settled in a number of his separation agreement withshares of Company common stock determined by dividing the award payout amount by the closing value of a share of Company Mr. Schwed received a lump-sumcommon stock on the applicable determination date. The threshold award amount of $180,000 in lieuthe synergy award assumes that the minimum level of any cash incentiveperformance conditions are achieved for 2008 and 2009 performance. The listed amount is the amount that Mr. Schwed would have earned under the Executive Plan for 2008 if he had still been a participant at the time performance goals were certified and awards were paid, and is presented herein as a discretionary bonus for 2008. The balanceeach of the $180,000 paymentthree performance periods of the synergy award. The maximum award amount of the synergy award, assuming the highest level of performance conditions are achieved, is included under175% of the “All Other Compensation” column for 2009 and discussed under “Benefits upon Termination of Employment.”
(20)Represents base salary earned in 2007. Mr. Schwed’s annual base salary was $400,000 through March 31, 2007 and $425,000 thereafter.target amount.

Many of the components of the compensation for the named executive officers are based on their employment agreements with us. The following discussion explains the material terms of the employment agreements and also explains other compensation components not included in such agreements. The rights of the named executive officers to receive certain benefits upon termination of employment or a change in control of the Company are described below under “Benefits upon Termination of Employment” and “Benefits upon a Change in Control,” respectively.

Mr. Kneeland

Base Salary.Salary Mr. Kneeland suggested and the Committee agreed to a reduction of his annual base salary by 20% to $600,000 for 2009. On January 1, 2010,. Mr. Kneeland’s annual base salary reverted backwas $800,000 through March 31, 2012 and was raised to its previous annual rate of $750,000, consistent with the Committee’s actions in 2009. The Committee determined not to change$850,000 effective April 1, 2012. Mr. Kneeland’s annual base salary for 2010 (other than restoring itwas further adjusted on October 22, 2012 to pre-2009 levels).

$950,000.

20092012 Annual Incentive Compensation Plan.Plan. Mr. Kneeland is eligible to participate in the plan each year and, in 2009,2012, as required by his employment agreement, Mr. Kneeland’s target annual incentive award was 125% of base salary and his maximum incentive was 150% of base salary. The maximum incentive pool for participants in the Executive Plan established by the Committee was 0.2%0.3% of Adjusted EBITDA, subject to the limits included in Mr. Kneeland’s employment agreement and the Committee’s exercise of discretion to reduce the amount of Mr. Kneeland’s incentive payment. For 2012, Mr. Kneeland received hisa performance-based annual cash incentive for 2009award in the amount of $202,500.

$1,036,788.

Restricted Stock Units.Units. The Committee granted Mr. Kneeland did not receive a restricted stock unit award21,212 time-based RSUs and 24,242 performance-based RSUs on February 16, 2012. The terms of this grant are described in 2009.

“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Stock Options.Options. Mr. Kneeland was granted a stock option to purchase 160,00032,007 shares of the Company’s common stock on March 13, 2009,February 16, 2012. The terms of this grant are described in lieu“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Synergy Awards. Mr. Kneeland was granted a synergy award with a grant date fair value of $1,000,000 on June 7, 2012; the synergy award will be settled in shares of the 45,000 performance-based RSUs (assuming target performance) required under theCompany’s common stock. The terms of his employment agreement.

this grant are described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Mr. Plummer

Base Salary.Salary. Mr. Plummer’s annual base salary in 2009 was $475,000. The Committee determined not$490,000 through March 31, 2012 and was raised to change Mr. Plummer’s base salary for 2010.

$510,000 effective April 1, 2012.

20092012 Annual Incentive Compensation Plan.Plan. Mr. Plummer is eligible to participate in the plan each year and, in 2009,2012, as required by his employment agreement, Mr. Plummer’s target annual incentive award was 80%90% of base salary and his maximum incentive was 125% of base salary. The maximum incentive


33


pool for participants in the Executive Plan established by the Committee was 0.1%0.3% of Adjusted EBITDA, subject to the limits included in Mr. Plummer’s employment agreement and the Committee’s exercise of discretion to reduce the amount of Mr. Plummer’s incentive payment. For 2012, Mr. Plummer received hisa performance-based annual cash incentive for 2009award in the amount of $82,080.
$447,892.

Restricted Stock Units.Units. The Committee granted Mr. Plummer did not receive a restricted stock unit award6,364 time-based RSUs and 7,273 performance-based RSUs on February 16, 2012. The terms of this grant are described in 2009.

“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Stock Options.Options. Mr. Plummer was granted a stock option to purchase 100,0009,602 shares of the Company’s common stock on March 13, 2009.

Mr. Gottsegen
Base Salary. Mr. Gottsegen’s annual base salary in 2009 was $350,000. The Committee determined not to change Mr. Gottsegen’s base salary for 2010.
Annual Cash Incentive. Mr. Gottsegen received a discretionary bonus payment of $36,000 for 2009. The calculation of this payment is described in “Compensation Discussion and Analysis—Performance-Based Compensation.”
Restricted Stock Units. The Committee granted Mr. Gottsegen 17,000 time-vested RSUs on March 13, 2009.February 16, 2012. The terms of this grant are described in “Compensation“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation.Compensation—Equity Awards.

Stock Options.Synergy Awards The Committee. Mr. Plummer was granted to Mr. Gottsegen a stock option to purchase 40,000synergy award with a grant date fair value of $600,000 on June 7, 2012; the synergy award will be settled in shares of the Company’s common stock on March 13, 2009.

Relocation Expense. In connection with his February 2009 hire, Mr. Gottsegen received benefits in an aggregate amount of $138,732 in connection with his relocation.
Mr. DeWitt
Base Salary. Mr. DeWitt’s annual base salary in 2009 was $310,000. The Committee determined not to change Mr. DeWitt’s base salary for 2010.
Annual Cash Incentive. Mr. DeWitt received a discretionary bonus payment of $42,000 for 2009. The calculation of this payment is described in “Compensation Discussion and Analysis—Performance-Based Compensation.”
Restricted Stock Units. The Committee granted Mr. DeWitt 10,000 time-vested RSUs on March 13, 2009.stock. The terms of this grant are described in “Compensation“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation.Compensation—Equity Awards.

Stock Options. The Committee granted to Mr. DeWitt a stock option to purchase 30,000 shares of the Company’s common stock on March 13, 2009.

Relocation Expense.Flannery In connection with his May 2008 hire, Mr. DeWitt received benefits in an aggregate amount of $28,989 in connection with his relocation.

Mr. Dixon

Base Salary.Salary. Mr. Dixon’sFlannery’s annual base salary in 2009 was $300,000. The Committee determined not to change Mr. Dixon’s base salary for 2010.
Annual Cash Incentive. Mr. Dixon received a discretionary bonus payment of $40,000 for 2009. The calculation of this payment is described in “Compensation Discussion and Analysis—Performance-Based Compensation.”
Restricted Stock Units. The Committee granted Mr. Dixon 10,000 time-vested RSUs on March 13, 2009. The terms of this grant are described in “Compensation Discussion and Analysis—Performance-Based Compensation.”


34


Stock Options. The Committee granted to Mr. Dixon a stock option to purchase 35,000 shares of the Company’s common stock on March 13, 2009.
Relocation Expense. In connection with his June 2008 hire, Mr. Dixon received benefits in an aggregate amount of $37,322 in connection with his relocation.
Mr. Schwed
Mr. Schwed relinquished his position as executive vice president, general counsel and corporate secretary, effective February 18, 2009. The Company and Mr. Schwed entered into a separation agreement pursuant to which Mr. Schwed agreed to stay on for a transition period until$425,000 through March 31, 2009.
Base Salary. Mr. Schwed’s annual base salary in 2009 (until the end of the transition period on March 31, 2009)2012 and was $425,000.
raised to $500,000 effective April 1, 2012.

2012 Annual Incentive Compensation Plan.Plan. Mr. Schwed wasFlannery is eligible to participate in the plan each year and, in 2012, as required by his employment agreement, in 2008, Mr. Schwed’sFlannery’s target annual incentive award was 90% of his base salary and his maximum incentive was 125%135% of his base salary. PursuantThe maximum incentive pool for participants in the Executive Plan established by the Committee was 0.3% of Adjusted EBITDA, subject to the separationlimits included in Mr. Flannery’s employment agreement betweenand the Company andCommittee’s exercise of discretion to reduce the amount of Mr. Schwed, which was entered into whenFlannery’s incentive payment. For 2012, Mr. Schwed relinquished his position, heFlannery received a lump-sumperformance-based annual cash incentive award in the amount of $180,000 in lieu of any cash incentive for 2008 and 2009.

$439,110.

Restricted Stock Units.Units. The Committee granted Mr. Schwed did not receive a restricted stock unit awardFlannery 6,364 time-based RSUs and 7,273 performance-based RSUs on February 16, 2012. The terms of this grant are described in 2009.

“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Stock Options.Options. The Committee granted to Mr. Schwed did not receiveFlannery a stock option to purchase 9,602 shares of the Company’s common stock on February 16, 2012. The terms of this grant are described in 2009.

“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Severance Benefits.Synergy Awards. Mr. SchwedFlannery was granted a synergy award with a grant date fair value of $600,000 on June 7, 2012; the synergy award will be settled in shares of the Company’s common stock. The terms of this grant are described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Mr. Gottsegen

Base Salary. Mr. Gottsegen’s annual base salary was $360,500 through March 31, 2012 and was raised to $375,000 effective April 1, 2012.

Annual Cash Incentive. Mr. Gottsegen received a bonus payment of $365,740 for 2012. The calculation of this payment is described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation.”

Restricted Stock Units. The Committee granted Mr. Gottsegen 2,800 time-based RSUs and 5,685 performance-based RSUs on February 16, 2012. The terms of this grant are described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Synergy Awards. Mr. Gottsegen was granted a synergy award with a grant date fair value of $250,000 on June 7, 2012; the severance benefitssynergy award will be settled in shares of the Company’s common stock. The terms of this grant are described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Mr. Asplund

Base Salary. Mr. Asplund’s annual base salary was $325,000 through March 31, 2012 and was raised to which he$350,000. Mr. Asplund was entitled underpromoted to Senior Vice President, Business Services and Chief Information Officer on October 22, 2012 and his employment agreement, including 190% ofsalary was increased to $425,000 to make his base salary paid overmore competitive with the market.

Annual Cash Incentive. Mr. Asplund received a one-year period, as furtherbonus payment of $452,515 for 2012. The calculation of this payment is described under “Benefits upon Terminationin “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation.”

Restricted Stock Units. The Committee granted Mr. Asplund 4,000 time-based RSUs and 8,122 performance-based RSUs on February 16, 2012. In addition, Mr. Asplund also received a one-time grant of Employment.15,500 time-based RSUs granted on October 22, 2012, which vest in their entirety on October 22, 2015, to make his equity award grants more competitive with the market. The terms of these grants are described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.

Synergy Awards. Mr. Asplund was granted a synergy award with a grant date fair value of $450,000 on June 7, 2012; the synergy award will be settled in shares of the Company’s common stock. The terms of this grant are described in “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Awards.”

Benefits

The employment agreements of the named executive officers generally provide that they are entitled to participate in, to the extent otherwise eligible under the terms thereof, the benefit plans and programs, and receive the benefits and perquisites, generally provided by us to our executives, including family medical insurance (subject to applicable employee contributions).

Indemnification

We have entered into indemnification agreements with Messrs. Kneeland, Plummer, andFlannery, Gottsegen and former named executive officer, Mr. Schwed.Asplund. Each of these agreements provides, among other things, for us to indemnify and advance expenses to each such officer against certain specified claims and liabilities that may arise in connection with such officer’s services to the Company.


35


Restrictive Covenants in Employment Agreements

GrantsThe employment agreements of Plan-Based Awards in 2009
The table below summarizes the equity and non-equity awards granted to the named executive officers generally provide that, during the period of employment, the executive shall not engage in 2009.
                                     
            Closing
  
            Market
  
      All Other
 All Other
   Price on
  
      Stock
 Option
   Grant
 Grant
      Awards:
 Awards:
 Exercise
 Date of
 Date Fair
      Number of
 Number of
 or Base
 Option
 Value of
    Estimated Future
 Shares of
 Securities
 Price of
 Awards,
 Stock and
    Payouts Under
 Stock
 Underlying
 Option
 if
 Option
  Grant
 Non-Equity Incentive Plan
 Units
 Options
 Awards(1)
 different
 Awards(2)
Name Date Awards (#) (#) ($/Sh) ($) ($)
    Threshold
 Target
 Maximum
          
    ($) ($) ($)          
 
Michael Kneeland  (3)  405,000   937,500   1,125,000                    
President Chief Executive Officer  3/13/2009 option                   160,000  $3.375  $3.44  $304,000 
William Plummer  (3)  161,500   380,000   593,750                    
Executive Vice  3/13/2009 option                   100,000  $3.375  $3.44  $190,000 
President and Chief Financial Officer                                    
Jonathan Gottsegen  3/13/2009 RSU               17,000              $57,375 
Senior Vice  3/13/2009 option                   40,000  $3.375  $3.44  $76,000 
President, General Counsel & Corporate Secretary                                    
Kenneth DeWitt  3/13/2009 RSU               10,000              $33,750 
Vice President—  3/13/2009 option                   30,000  $3.375  $3.44  $57,000 
Chief Information Officer                                    
Joseph Dixon  3/13/2009 RSU               10,000              $33,750 
Vice President—Sales  3/13/2009 option                   35,000  $3.375  $3.44  $66,500 
Roger Schwed                           
Former General Counsel                                    
(1)The exercise price of the stock option awards was determined by calculating the average of the high and low trading prices of the Company’s common stock on the grant date.
(2)The amounts in this column represents the grant date fair value of the stock awards computed in accordance with stock-based compensation accounting rules (ASC Topic 718) for 2009. The valuation methodology is based on the fair market value of the Company’s common stock on the grant date. Fair market value is determined by the average of the high and low of stock prices on the grant date.
(3)For Messrs. Kneeland and Plummer the threshold, target and maximum figures represent the respective ranges of incentive opportunity under the Executive Plan, which reflect percentages of base salary established by the Committee.


36any activity which would conflict with the executive’s duties and cannot engage in any other employment. In addition, the employment


agreements generally provide for one-year (two-year for Messrs. Kneeland and Flannery) non-compete and no-solicit restrictions. Mr. Asplund’s employment agreement provides for an indefinite non-disparagement obligation.

Outstanding Equity Awards at Fiscal Year-End

The table below summarizes the amount of unexercised and unvested stock options, unvested shares of restricted stock, unvested RSUs and RSUs with performance conditions not yet satisfiedunvested shares underlying the synergy awards for each named executive officer as of December 31, 2009.2012. The vesting schedule for each grant can be found in the footnotes to this table, based on the grant date. For additional information about equity awards, see “Compensation“—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation.”

                         
  Option Awards Stock Awards
            Market
          Number
 Value of
  Number of
 Number of
     of Shares or
 Shares or
  Securities
 Securities
     Units of
 Units of
  Underlying
 Underlying
 Option
   Stock That
 Stock That
  Unexercised Options
 Unexercised Options
 Exercise
 Option
 Have Not
 Have Not
  Exercisable
 Unexercisable(1)
 Price
 Expiration
 Vested
 Vested
Name and Principal Position
 (#) (#) ($) Date (#) ($)(2)
 
Michael Kneeland                        
—President Chief Executive Officer  13,333      $13.750   3/15/2010(3)  50,000(4) $490,500 
       160,000  $3.375   3/12/2019         
William Plummer      100,000  $3.375   3/12/2019   26,667(5) $261,603 
—Executive Vice President and Chief Financial Officer                        
Jonathan Gottsegen      40,000  $3.375   3/12/2019   17,000(6) $166,770 
—Senior Vice President, General Counsel & Corporate Secretary                        
Kenneth DeWitt      30,000  $3.375   3/12/2019   25,000(7) $245,250 
—Vice President—Chief Information Officer                        
Joseph Dixon      35,000  $3.375   3/12/2019   20,000(8) $196,200 
—Vice President—Sales                        
Roger Schwed                  
—Former General Counsel                        

  Option Awards  Stock Awards 

Name

 Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)
  Number of
Securities
Underlying
Unexercised
Options
Unexercisable(1)
(#)
  Option
Exercise
Price ($)
  Option
Expiration
Date
  Number of
Shares or
Units of
Stock
That Have
Not
Vested
(#)(2)
  Market
Value of
Shares or
Units of
Stock
That Have
Not
Vested(2)(3)
($)
  Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units or
Other
Rights
that Have
Not
Vested
(#)(4)
  Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights
that Have
Not
Vested(3)(4)
($)
 

Michael Kneeland

  0    32,007    41.25    2/16/2022    78,914(5)   3,592,165    47,656(6)   2,169,301  
  12,860    25,720    31.49    3/8/2021      
  69,621    34,810    8.315    3/10/2020      
  160,000    0    3.375    3/13/2019      

William Plummer

  0    9,602    41.25    2/16/2022    30,637(7)   1,394,596    20,895(8)   951,140  
  4,500    9,000    31.49    3/8/2021      
  56,666    28,333    8.315    3/10/2020      
  100,000    0    3.375    3/13/2019      

Matthew Flannery

  0    9,602    41.25    2/16/2022    25,441(9)   1,158,074    20,295(10)   923,828  
  3,500    7,000    31.49    3/8/2021      
  13,333    0    3.44    3/13/2019      
  0    22,333    8.315    3/10/2020      

Jonathan Gottsegen

  0    13,333    8.315    3/10/2020    15,446(11)   703,101    11,316(12)   515,104  

Dale Asplund

  0    13,333    8.47    3/10/2020    34,319(14)   1,562,201    17,799(15)   810,210  

(1)All options vest in three equal installments on each of the first three anniversaries of the grant date.

(2)Amounts in this column reflect performance-based RSUs and are based on the actual performance goals achieved for 2012 as thresholds were exceeded. As described under “—Compensation Discussion and Analysis—Our Executive Compensation Components—Performance-Based Compensation—Equity Compensation” above, in 2012 the first threshold was exceeded for the Adjusted EBITDA metric, resulting in 100% of the award vesting, and a second threshold, based on the Adjusted EBITDA Margin metric, was also exceeded, resulting in an additional 43.75% of the award vesting for 2012. With reference to the second tranche of the 2011 award, this resulted in an additional 4,168 units for Mr. Kneeland, 1,254 units for Mr. Plummer, 992 units for Mr. Flannery, 990 units for Mr. Gottsegen and 1,094 units for Mr. Asplund; with reference to the first tranche of the 2012 award, this resulted in an additional 3,535 units for Mr. Kneeland, 1,061 units for Messrs. Plummer and Flannery, 829 units for Mr. Gottsegen and 1,185 units for Mr. Asplund, vesting in 2013.

(3)Amounts in this column reflect a closing price per share of the Company’s common stock of $9.81$45.52 on December 31, 2009.2012.
(3)These options have expired without being exercised.

(4)Amounts in this column are based on achieving threshold performance goals.

(5)

Represents 50,000(i) 21,212 unvested time-based RSUs remaining from a grant of 80,000 RSUs on March 2008,February 16, 2012 of which 30,0007,071 vested on March 10, 2009February 16, 2013 and 50,000the remaining two-thirds will vest ratably in two equal installments on March 10February 16 of each of 20102014 and 2011.

(5)Represents 26,6672015, subject to Mr. Kneeland’s continued employment; (ii) 16,672 unvested time-based RSUs remaining from a grant of 40,000 RSUs on December 1, 2008,March 8, 2011 of which 13,3338,336 vested on December 1, 2009March 8, 2013 and the remaining 26,667 will vest on December 1, 2011.
(6)Represents 17,000 unvested RSUs awarded on March 13, 2009, of which 5,667rest will vest on March 13,8, 2014, subject to Mr. Kneeland’s continued employment; (iii) 15,720 unvested time-based RSUs remaining from a grant on March 11, 2010 which all vested on March 11, 2013; (iv) 13,694 (representing 9,526 RSUs at threshold and an additional 4,168 RSUs based on the

achievement of performance metrics) unvested performance-based RSUs from grants on March 8, 2011 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012; and (v) 11,616 (representing 8,081 RSUs at threshold and an additional 3,535 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on February 16, 2012 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012.

(6)Represents (i) 9,527 unvested performance-based RSUs remaining from grants on March 8, 2011 which are eligible to vest subject to the attainment of performance conditions related to 2013; (ii) 16,161 unvested performance-based RSUs remaining from grants on February 16, 2012 which are eligible to vest in equal installments subject to the attainment of performance conditions related to 2013 and 2014; and (iii) 21,968 shares underlying the synergy award that are currently unvested.

(7)Represents (i) 6,364 unvested time-based RSUs remaining from a grant on February 16, 2012 of which 2,122 vested on February 16, 2013 and the remaining 11,333two-thirds will vest ratably in two equal installments on March 13February 16 of each of 20112014 and 2012.
(7)Represents 15,0002015, subject to Mr. Plummer’s continued employment; (ii) 5,000 unvested time-based RSUs awarded on May 1, 2008 scheduled to vest on May 1, 2011 and 10,000 unvested RSUs awardedremaining from a grant on March 13, 2009,8, 2011 of which 3,3342,500 vested on March 8, 2013 and the rest will vest on March 13,8, 2014, subject to Mr. Plummer’s continued employment; (iii) 11,667 unvested time-based RSUs remaining from a grant on March 11, 2010 which all vested on March 11, 2013; (iv) 4,120 (representing 2,866 RSUs at threshold and an additional 1,254 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on March 8, 2011 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012; and (v) 3,486 (representing 2,425 RSUs at threshold and an additional 1,061 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on February 16, 2012 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012.

(8)Represents (i) 2,866 unvested performance-based RSUs remaining from grants on March 8, 2011 which are eligible to vest subject to the attainment of performance conditions related to 2013; (ii) 4,848 unvested performance-based RSUs remaining from grants on February 16, 2012 which are eligible to vest subject to the attainment of performance conditions related to 2013 and 2014; and (iii) 13,181 shares underlying the synergy award that are currently unvested.

(9)Represents (i) 6,364 unvested time-based RSUs remaining from a grant on February 16, 2012 of which 2,122 vested on February 16, 2013 and the remaining 6,666two-thirds will vest ratably in two equal installments on March 13February 16 of each of 20112014 and 2012.
(8)Represents 10,0002015, subject to Mr. Flannery’s continued employment; (ii) 4,000 unvested time-based RSUs awarded on June 9, 2008 scheduled to vest on June 9, 2011 and 10,000 unvested RSUs awardedremaining from a grant on March 13, 2009,8, 2011 of which 3,3342,000 vested on March 8, 2013 and the rest will vest on March 13,8, 2014, subject to Mr. Flannery’s continued employment; (iii) 8,333 unvested time-based RSUs remaining from a grant on March 11, 2010 which all vested on March 11, 2013; (iv) 3,258 (representing 2,266 RSUs at threshold and an additional 992 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on March 8, 2011 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012; and (v) 3,486 (representing 2,425 RSUs at threshold and an additional 1,061 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on February 16, 2012 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012.

(10)Represents (i) 2,266 unvested performance-based RSUs remaining from grants on March 8, 2011 which are eligible to vest subject to the attainment of performance conditions related to 2013; (ii) 4,848 unvested performance-based RSUs remaining from grants on February 16, 2012 which are eligible to vest subject to the attainment of performance conditions related to 2013 and 2014; and (iii) 13,181 shares underlying the synergy award that are currently unvested.

(11)Represents (i) 2,800 unvested time-based RSUs remaining from a grant on February 16, 2012 of which 934 vested on February 16, 2013 and the remaining 6,666two-thirds will vest ratably in two equal installments on March 13February 16 of each of 2014 and 2015, subject to Mr. Gottsegen’s continued employment; (ii) 2,000 unvested time-based RSUs remaining from a grant on March 8, 2011 of which 1,000 vested on March 8, 2013 and the rest will vest on March 8, 2014, subject to Mr. Gottsegen’s continued employment; (iii) 5,000 unvested time-based RSUs remaining from a grant on March 11, 2010 which all vested on March 11, 2013; (iv) 2,922 (representing 2,032 RSUs at threshold and an additional 890 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on March 8, 2011 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012; and (v) 2,724 (representing 1,895 RSUs at threshold and an additional 829 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on February 16, 2012 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012.


37

(12)Represents (i) 2,034 unvested performance-based RSUs remaining from grants on March 8, 2011 which are eligible to vest subject to the attainment of performance conditions related to 2013; (ii) 3,790 unvested performance-based RSUs remaining from grants on February 16, 2012 which are eligible to vest subject to the attainment of performance conditions related to 2013 and 2014; and (iii) 5,492 shares underlying the synergy award that are currently unvested.

(14)

Represents (i) 4,000 unvested time-based RSUs remaining from a grant on February 16, 2012, of which 1,334 vested on February 16, 2013 and the remaining two-thirds will vest on February 16 of each of 2014 and 2015, subject to Mr. Asplund’s continued employment; (ii) 15,500 unvested time-based RSUs remaining from a grant on October 22, 2012 all of which will vest on October 22, 2015, subject to Mr. Asplund’s continued employment; (iii) 2,333 unvested time-based RSUs remaining from a grant on March 8, 2011 of which 1,167 vested on March 8, 2013 and the rest of which will vest on March 8, 2014, subject to Mr. Asplund’s continued employment; (iv) 1,666 time-based RSUs remaining from a grant on April 19, 2011 of which 833 will vest on April 19 of 2013 and 2014, subject to Mr. Asplund’s continued employment; (v) 3,333 unvested time-based RSUs remaining from a grant on March 11, 2010 which all vested on March 11, 2013; (vi) 3,594 (representing 2,500


RSUs at threshold and an additional 1,094 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on March 8, 2011 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012; and (vii) 3,893 (representing 2,708 RSUs at threshold and an additional 1,185 RSUs based on the achievement of performance metrics) unvested performance-based RSUs from grants on February 16, 2012 which vested on January 23, 2013 based upon the attainment of performance conditions related to 2012.

(15)Represents (i) 2,500 unvested performance-based RSUs remaining from grants on March 8, 2011 which are eligible to vest subject to the attainment of performance conditions related to 2013; (ii) 5,414 unvested performance-based RSUs remaining from grants on February 16, 2012 which are eligible to vest subject to the attainment of performance conditions related to 2013 and 2014; and (iii) 9,885 shares underlying the synergy award that are currently unvested.

Option Exercises and Stock Vested in 20092012

The table below summarizes, for each named executive officer, the number of shares acquired upon the exercise of stock options (with the value realized based on the difference between the closing price per share of our common stock and the exercise price on the date of exercise) and the vesting of stock awards in 2012 (with the value realized based on the closing price per share of our common stock on the date of vesting).

                 
  Option Awards Stock Awards
  Number of Shares
   Number of Shares
  
  Acquired on
 Value Realized
 Acquired on
 Value Realized
Name
 Exercise (#) on Exercise ($) Vesting (#) on Vesting ($)
 
Michael Kneeland        46,667  $184,368 
William Plummer        13,333  $123,064 
Jonathan Gottsegen          $ 
Kenneth DeWitt          $ 
Joseph Dixon          $ 
Roger Schwed        24,107  $144,401 

   Option Awards   Stock Awards(1) 

Name

  Number of Shares
Acquired on
Exercise (#)
   Value Realized
on Exercise ($)
   Number of Shares
Acquired on
Vesting (#)
   Value Realized
on Vesting ($)
 

Michael Kneeland

             41,086     1,744,486  

William Plummer

             19,291     825,219  

Matthew Flannery

   58,000     2,061,572     17,718     756,995  

Jonathan Gottsegen

   26,666     981,103     15,303     651,639  

Dale Asplund

   25,000     915,445     14,803     632,572  

(1)These columns do not include the performance-based RSUs that vested on January 23, 2013, representing the second tranche of the 2011 performance-based RSUs and the first tranche of the 2012 performance-based RSUs vesting at 143.75% of target. Cumulatively, this resulted in the vesting of an additional 25,310 RSUs for Mr. Kneeland, 7,606 RSUs for Mr. Plummer, 6,744 RSUs for Mr. Flannery, 5,646 RSUs for Mr. Gottsegen and 7,487 RSUs for Mr. Asplund.

Pension Benefits

The Company does not maintain any defined benefit pension plans.

Nonqualified Deferred Compensation in 20092012

The deferrals reflected in the table below were made under two plans: the United Rentals, Inc. Restricted Stock Unit Deferral Plan (the “RSU Deferral Plan”) and the United Rentals, Inc. Deferred Compensation Plan (the “Deferred Compensation Plan”). Both plans areThe Deferred Compensation Plan is an unfunded plansplan and the participants in the plansplan are unsecured general creditors of the Company. The Company did not make any contributions to either planthe Deferred Compensation Plan in 2009.

The RSU Deferral Plan permits executives to elect to defer receipt of shares of our common stock when RSUs vest. Ordinarily, when an RSU vests, the recipient of the RSU receives a share of our common stock in payment of the RSU. Under the RSU Deferral Plan, receipt of that share may be deferred to a date selected by the individual, consistent with the plan and applicable Internal Revenue Service regulations. The value of the deferred RSUs will fluctuate corresponding to changes in the value of our common stock; no other income is credited to the deferred RSUs.
2012.

The Deferred Compensation Plan permits executives to defer all or part of the individual’s base salary, annual cash incentive award or restricted stock awards. Consistent with the plan and applicable Internal Revenue Service regulations, the individual selects the date that payment of the deferred amounts will begin and the payment schedule, which may be a lump sum or up to 15 annual installments. Deferred amounts are credited with earnings (or losses) based on the investment experience of measurement indices selected by the participant from among the choices offered by the plan.

                 
  Executive
      
  Contributions in
 Aggregate Earnings
 Aggregate
 Aggregate Balance at
  Last Fiscal Year
 in Last Fiscal Year
 Withdrawals/(Distributions)
 Last Fiscal Year
Name
 ($) ($)(1)  ($) ($)
 
Michael Kneeland    $5,336  $0  $52,423(2)
William Plummer $95,000(3) $19,570  $0  $114,570(2)

Name

Executive
Contributions in
Last Fiscal Year
($)
Aggregate Earnings
in Last Fiscal Year(1)
($)
Aggregate
Withdrawals/(Distributions)
($)
Aggregate Balance at
Last Fiscal Year
($)

Michael Kneeland

2,64557,322(2)

William Plummer

50,462(3)40,632359,546(2)

Matthew Flannery

Jonathan Gottsegen

Dale Asplund

(1)AmountsThe amount of earnings reported in this column are not included in the Summary Compensation Table for 20092012 because no such earnings would be considered above marketabove-market or preferential.preferential earnings.

(2)This amount represents Mr. KneelandMessrs. Kneeland’s and Mr. Plummer’s aggregate balances under the RSU Deferral Plan and the Deferred Compensation Plan at the end of 2009.2012. No amount was previously reported as compensation for Mr. Kneeland or Mr. Plummer in the Summary Compensation Table in 2008 or 2007.2011. Mr. Plummer’s balance includes $50,462 disclosed in the “salary” column in the Summary Compensation Table for 2012.

(3)This amount is included in the “salary” column in the Summary Compensation Table for 2009.2012.


38


Benefits upon Termination of Employment

We summarize below the benefits in effect as of December 31, 2009,2012, which the named executive officers would receive upon a termination of employment (other than Mr. Schwed, who is no longer an employee).

employment.

If the employment of any of the named executive officers is terminated by us without “cause” or by the executive (other than Mr. DeWitt and Mr. Dixon) for “good reason,” the executives would be entitled to the following benefits:benefits, subject in each case to the execution of a release of claims in favor of the Company:

Cash severance:

Mr. Kneeland would receive a severance payment equal to 450% of his annual base salary, and would receive the payment over a two-year period.

•  Cash severance:

Mr. Plummer would receive a severance payment equal to 190% of his annual base salary, and would receive the payment over a one-year period.

•  Mr. Kneeland would receive a severance payment equal to 450% of his annual base salary prior to the voluntary reduction in 2009, and would receive the payment over a two-year period.
•  Mr. Plummer would receive a severance payment equal to 180% of his annual base salary, and would receive the payment over a one-year period.
•  Mr. Gottsegen would receive a severance payment equal to 160% of his annual base salary, and would receive the payment over a one-year period.
•  Each of Messrs. DeWitt and Dixon would receive a severance payment at the rate of 1/26th of the executive’s annual base salary every two weeks for a period of 12 months and Mr. Dixon would also receive the pro-rata portion of his target annual cash bonus.

Mr. Flannery would receive a severance payment equal to 380% of his annual base salary, and would receive the payment over a two-year period.

•  Each of Messrs. Kneeland, Plummer and Gottsegen would be entitled to pro-rata vesting of the next tranche of RSUs and stock options that would have vested based on the executive’s continued employment with the Company.
•  Each of Messrs. DeWitt and Dixon’s unvested RSUs and options would be cancelled, except, pursuant to their employment agreements, they would be entitled to pro-rata vesting of the next tranche of their 2008 RSUs (granted at the time of commencing of employment) that would have vested based on the executive’s continued employment with the Company.
•  Mr. Kneeland would receive COBRA continuation coverage for 18 months at no cost. Each of Messrs. Plummer, Gottsegen and DeWitt would receive COBRA continuation coverage for one year at no cost.

Mr. Gottsegen would receive a severance payment equal to 180% of his annual base salary, and would receive the payment over a one-year period.

Mr. Asplund would receive a severance payment equal to 100% of his annual base salary, and would receive the payment over a one-year period.

Each of the unvested RSUs and options granted to all of the named executive officers in 2010, 2011 and 2012 would be cancelled and forfeited.

Mr. Kneeland would receive COBRA continuation coverage for up to 18 months at no cost. Each of Messrs. Plummer, Flannery, Gottsegen and Asplund would receive COBRA continuation coverage for up to one year at no cost.

For the synergy awards, each of the named executive officers would receive a pro-rated award payout with respect to the performance period that ends next following the date of the termination.

If the employment of any of the named executive officers is terminated due to death or disability, the executive (or his spouse or estate) would be entitled to the following benefits:

•  Each of Messrs. Kneeland, Plummer, Gottsegen, DeWitt and Dixon

Each of Messrs. Kneeland, Plummer, Gottsegen, Flannery and Asplund would receive pro-rata vesting of the next tranche of RSUs and stock options that would have vested based on the executive’s continued employment with the Company, except each of Messrs. Dewitt and Dixon, with respect to 2008 RSU grants (granted at the time of commencing of employment), would receive vesting of RSUs that would have vested based on continued employment with the Company.

•  Mr. Kneeland would receive pro-rata vesting of Units that would have vested based on the actual achievement of performance goals as determined at the end of the performance period.
•  Mr. Kneeland would receive COBRA continuation coverage for 18 months at no cost. Messrs. Plummer and Gottsegen would receive COBRA continuation coverage for one year at no cost.


39

Mr. Kneeland would receive COBRA continuation coverage for up to 18 months at no cost. Messrs. Plummer, Flannery and Gottsegen would receive COBRA continuation coverage for up to one year at no cost.

For the synergy awards, each of the named executive officers would receive a pro-rated award payout with respect to the performance period that ends next following the date of the termination.

Each of the named executive officers is subject to non-competition and non-solicitation restrictions for a period of time following the termination of their employment equal to two years in the case of Messrs. Kneeland and Flannery, and one year in the case of Messrs. Plummer, Gottsegen and Asplund.


The table below summarizes the compensation that the named executive officers would have received had they been terminated as of December 31, 2009.
                   
  Termination by the Company
  
  without cause or by the executive
  
  for good reason(1) Death or disability
  Cash severance, plus
 Accelerated vesting of
     Accelerated vesting of
  
  COBRA payments,
 RSUs and stock
     RSUs, Units and stock
  
Executive if any ($) options ($)(2) Total ($) COBRA payments ($) options ($)(2) Total ($)
 
Michael Kneeland $3,398,234 $(3,375,000 paid over two years and $23,234 paid over 18 months)(3) $475,829 (value of acceleration of vesting of 20,342 RSUs and 42,933 stock options)  $3,874,063  $23,234  $1,875,829 (value of acceleration of vesting of 20,342 RSUs, 70,000 Units and 42,933 stock options)(4)  $1,899,063 
William Plummer $872,170 (paid over one year)(5) $266,846 (value of acceleration of vesting of 9,600 RSUs and 26,833 stock options)  $1,139,016  $17,170  $266,846 (value of acceleration of vesting of 9,600 RSUs and 26,833 stock options)  $284,016 
Jonathan Gottsegen $577,170 (paid over one year)(6) $113,810 (value of acceleration of vesting of 4,561 RSUs and 10,733 stock options)  $690,980  $17,170  $113,810 (value of acceleration of vesting of 4,561 RSUs and 10,733 stock options)  $130,980 
Kenneth DeWitt $319,811 (paid over one year)(7) $82,404 (value of acceleration of vesting of 8,400 RSUs)  $402,215     $225,272 (value of acceleration of vesting of 17,683 RSUs and 8,050 stock options)  $225,272 
Joseph Dixon $540,000 (paid over one year)(8) $51,012 (value of acceleration of vesting of 5,200 RSUs)  $591,012     $184,858 (value of acceleration of vesting of 12,683 RSUs and 9,392 stock options)  $184,858 
2012.

  

Termination by the Company

without cause or by the executive

for good reason

  Death or disability

Executive

 

Cash severance, plus
COBRA payments,

if any ($)

 

Cash value
of synergy
award ($)(1)

 Accelerated vesting
of RSUs and stock
options ($)(2)
 Total ($)  COBRA
payments
($)
  Cash value of
synergy award
($)(1)
  

Accelerated vesting of
RSUs, Units and stock
options ($)(2)

 

Total ($)

Michael Kneeland

 4,299,380 (4,275,000 paid over two years and 24,380 paid over 18 months)(3) 167,808   4,467,188    24,380    167,808   3,201,200 (value of acceleration of vesting of 43,385 RSUs and 48,117 stock options) 3,393,388

William Plummer

 985,254 (paid over one year)(4) 100,685   1,085,939    16,254    100,685   1,767,969 (value of acceleration of vesting of 18,660 RSUs and 29,469 stock options) 1,884,908

Matthew Flannery

 1,917,043 (paid over two years)(5) 100,685   2,017,728    17,043    100,685   1,406,430 (value of acceleration of vesting of 14,947 RSUs and 23,784 stock options) 1,524,158

Jonathan Gottsegen

 691,254 (paid over one year)(6) 41,952   733,206    16,254    41,952   840,238 (value of acceleration of vesting of 9,621 RSUs and 10,813 stock options) 898,444

Dale Asplund

 442,043 (paid over one year)(7) 75,514   517,557    17,043    75,514   926,691 (value of acceleration of vesting of 11,626 RSUs and 10,813 stock options) 1,019,248

(1)Except in Messrs. DeWitt and Dixon’s case, where such benefits apply only if his employmentThe value of the synergy award is terminated byprorated as of a termination on December 31, 2012, which would have occurred during the Company without cause.first performance period (April 30, 2012 through April 29, 2013).

(2)Except as otherwise noted, amounts in this column reflect a closing price per share of the Company’s common stock of $9.81$45.52 on December 31, 2009.2012. The value of unvested stock options for which vesting is accelerated is calculated as the excess between the closing price per share of the Company’s common stock of $9.81$45.52 on December 31, 20092012 over the exercise price for those stock options.

(3)Representing the sum of (i) 450% of Mr. Kneeland’s annual base salary as of December 31, 2009 (for purposes of calculating the severance amounts, Mr. Kneeland’s annual base salary was deemed to be $750,000)2012 ($950,000) paid over two years, and (ii) $23,234,$24,380, being the cost of COBRA for 18 months, paid in the form of COBRA continuation coverage at no cost to Mr. Kneeland.

(4)The value of acceleration of vesting of 70,000 Units has been calculated assuming the target unit value of $20. The actual unit value would be determined at the end of the applicable performance period based on actual performance.
(5)Representing the sum of (i) 180%190% of Mr. Plummer’s annual base salary as of December 31, 20092012 ($475,000)510,000) paid over one year, and (ii) $17,170,$16,254, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. Plummer.

(6)(5)Representing the sum of (i) 160%380% of Mr. Flannery’s annual base salary as of December 31, 2012 ($500,000) paid over two years and (ii) $17,043, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. Flannery.

(6)Representing the sum of (i) 180% of Mr. Gottsegen’s annual base salary as of December 31, 20092012 ($350,000)375,000) paid over one year and (ii) $17,170,$16,254, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. Gottsegen.

(7)Representing the sum of (i) Mr. DeWitt’sAsplund’s annual base salary as of December 31, 20092012 ($310,000)425,000) paid in bi-weekly installments over one year and (ii) $9,811,$17,043, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. DeWitt.
(8)RepresentingAsplund. Mr. Dixon’s annual base salary as of December 31, 2009 ($300,000) paid in bi-weekly installments over one year and his target annual cash bonus, estimated as equalAsplund’s employment agreement does not specifically require the Company to $240,000 target amount incentive payment he was eligibleprovide COBRA continuation coverage, however, the Company intends to receive in 2009.do so.

For each of Messrs. Kneeland, Plummer, Flannery, Gottsegen, DeWitt and Dixon,Asplund, “cause” generally includes, among other things, and subject to compliance with specified procedures: procedures:his willful misappropriation or destruction of our property; his conviction of a felony or other crime that materially impairs his ability to perform his duties or that causes material harm to us; his engagement in willful


40


conduct that constitutes a breach of fiduciary duty to us and results in material harm to us; and his material failure to perform his duties. For each of Messrs. Kneeland, Plummerduties; and Gottsegen, “good reason” includes, among other things: things:demotion from the position set forth in the executive’s employment agreement; a decrease in compensation provided for under such agreement; a material diminution of the executive’s duties and responsibilities; or required relocation to another facility that is based more than 50 miles from Greenwich, Connecticut.

The definitions summarized above vary in some respects among the named executive officers’ agreements and are described in greater detail in such agreements, which have previously been or will be filed as exhibits to our periodic reports with the SEC.

Mr. Schwed is not included in the above table because Mr. Schwed relinquished his role as executive vice president and general counsel, effective February 18, 2009. Pursuant to the separation agreement between Mr. Schwed and the Company, Mr. Schwed continued to receive his regular salary during a transition period ending on March 31, 2009. Mr. Schwed also is entitled to receive (i) $807,500, representing 190% of his annual base salary ($425,000), paid over a one-year period, (ii) COBRA payments for up to the12-month period contemplated in his employment agreement in the aggregate amount of $17,170, (iii) pro-rata vesting of 10,107 outstanding time-vested RSUs, with a value of $98,341 (based on the closing price per share of the Company’s common stock of $9.73 on October 1, 2009), and (iv) $14,200 representing the Kelley Blue Book trade in value for the automobile transferred to the executive on an “as is” basis for incremental consulting services, with the automobile’s fair market value being taxable to the executive. As discussed above, Mr. Schwed received a lump-sum amount of $180,000 in lieu of any cash incentive for 2008 and 2009 performance.
Separately, the Company also entered into a six-month consulting agreement with Mr. Schwed pursuant to which he received, among other things, $147,901 and COBRA continuation coverage (subject to his continuing to pay the employee contribution portion).

Benefits upon a Change in Control

We summarize below the benefits in effect as of December 31, 2009,2012, which the named executive officers would receive upon a change in control (other than Mr. Schwed, who is no longer an employee).

Pursuant to the applicable award agreement, in the event of a change of control of the Company, Mr. Kneeland would receive vesting of RSUs that would have vested based on continued employment with the Company and pro-rata vesting of Units that would have vested based on the actual achievement of performance goals as determined at the end of the performance period.
In addition, ifcontrol.

If we terminate Mr. Kneeland’s employment without “cause” or he resigns for “good reason” within 12 months following a change in control of the Company, Mr. Kneeland would receive the following benefits:

an amount equal to 2.99 times the sum of his annual base salary and his target incentive under the Executive Plan, subject to reduction to the amount that would not trigger any excise tax on “parachute payments” if the reduction would result in a higher after-tax payment; and

COBRA continuation coverage for up to 18 months at no cost to Mr. Kneeland.

•  an amount equal to 2.99 times the sum of his annual base salary and his target incentive under the Executive Plan, subject to reduction to the amount that would not trigger any excise tax on “parachute payments” if the reduction would result in a higher after-tax payment; and
•  COBRA continuation coverage for 18 months at no cost.

Pursuant to histheir applicable award agreement, all of the outstanding options and RSUs granted to our named executive officers would become fully vested:

if the change in control results in the event of a change of controlCompany ceasing to be publicly traded; or

if the employment of the executive is terminated by the Company Mr. Plummer would receive vestingwithout “cause” or by the executive for “good reason” within 12 months following any other type of RSUs, that would have vested based on continued employment with the Company.change in control.

Pursuant to the applicablesynergy award agreement,agreements for each of Messrs. Gottsegen, DeWitt and Dixon would receive vesting of all RSUs and stock options and each of Messrs. Kneeland and Plummer


41


would receive vesting of all stock options thatnamed executive officer, the Compensation Committee would have vested based on continued employmentthe discretion whether to (i) deem target performance criteria met and settle the award, (ii) provide that the award will remain outstanding and eligible for payment following the originally scheduled determination dates and subject to such performance criteria as the Compensation Committee may determine or (iii) take any other actions necessary or advisable and consistent with the Company:
•  if the change in control results in the Company ceasing to be publicly traded; or
•  if the employment of the executive is terminated by the Company without “cause” or by the executive for “good reason” within 12 months following any other type of change in control.
terms of the plan. The table below assumes that the Compensation Committee exercises its discretion to deem target performance met and settle the award.

The table below summarizes the compensation that the named executive officers would have received in the event of a change in control of the Company as of December 31, 2009.2012. Because the calculations in the table are based upon SEC disclosure rules and made as of a specific date, there can be no assurance that an actual change in control, if one were to occur, would result in the same or similar compensation being paid.

         
    Payments (in addition to payments in the first
  
    column) upon termination by the Company
  
    without cause or by the executive for good reason
  
Executive
 Payments upon a change in control ($)(1) within 12 months following a change in control ($)(1) Total ($)
 
Michael Kneeland $1,890,500 (value of acceleration of vesting of 50,000 RSUs and 70,000 Units) $6,098,459(2) $7,988,959(3)
William Plummer $261,603 (value of acceleration of vesting of 26,667 RSUs) $1,515,670(4) $1,777,273 
Jonathan Gottsegen �� $1,001,340(5) $1,001,340 
Kenneth DeWitt  $758,111(6) $758,111 
Joseph Dixon  $961,425(7) $961,425 

Executive

 

Payments upon a change in

control that results in the
Company ceasing to be
publicly traded ($)(1)

 Synergy Award
payments upon
a change
in control ($)(2)
  

Payments (in addition to payments in the first

column) upon termination by the Company

without cause or by the executive for good reason
within 12 months following a change in control ($)(1)

 Total ($) 
Michael Kneeland 6,203,470 (value of acceleration of vesting of 96,899 RSUs and 92,537 stock options)  1,000,000   6,415,505(3)  13,618,975(4) 
William Plummer 2,861,759 (value of acceleration of vesting of 36,036 RSUs and 46,935 stock options)  600,000      985,253(5)  4,447,012  
Matthew Flannery 2,358,560 (value of acceleration of vesting of 30,502 RSUs and 38,935 stock options)  600,000   1,917,043(6)  4,875,603  
Jonathan Gottsegen 1,386,016 (value of acceleration of vesting of 19,551 RSUs and 13,333 stock options)  250,000      691,254(7)  2,327,270  
Dale Asplund 2,312,694 (value of acceleration of vesting of 39,954 RSUs and 13,333 stock options)  450,000      442,043(8)  3,204,737  

(1)Amounts in this column reflect a closing price per share of the Company’s common stock of $9.81$45.52 on December 31, 2009, except that the2012. The value of acceleration of vesting of Mr. Kneeland’s 70,000 Units has beenunvested stock options is calculated usingas the target unit valueexcess between the closing price per share of $20 in accordance with the applicable award agreement.Company’s common stock of $45.52 on December 31, 2012 over the exercise price for those stock options.

(2)The synergy award agreement grants the Compensation Committee the discretion of whether to deem target performance criteria met and settle the award or to provide that the award will remain outstanding and eligible for payment following the originally scheduled determination dates and subject to such performance criteria as the Compensation Committee may determine, upon a change in control. This amount assumes that the Compensation Committee exercises its discretion to deem target performance met and settle the award.

(3)Representing the sum of (i) $5,045,625,$6,391,125, being 2.99 times 225% of Mr. Kneeland’s annual base salary as of December 31, 2009 (for purposes of calculating the severance amounts, Mr. Kneeland’s annual base salary was deemed to be $750,000),2012 ($950,000) and (ii) $23,234,$24,380, being the cost of COBRA for 18 months, paid in the form of COBRA continuation coverage at no cost to the Mr. Kneeland, and (iii) $1,029,600, being the value of all unvested stock options for which vesting is accelerated, calculated as the excess between the closing price per share of the Company’s common stock of $9.81 on December 31, 2009 over the exercise price for those stock options. The vesting of Mr. Kneeland’s stock options also will be accelerated in the event of a change in control that results in the Company ceasing to be publicly traded.Kneeland.

(3)(4)In the scenario illustrated in this table, the total amount payable to Mr. Kneeland would have been reduced, under the terms of his employment agreement, by $1,549,952$2,102,604 to a total of $6,439,007$11,867,012 in order to avoid triggering excise tax under 280G.Section 280G of the Internal Revenue Code.

(4)(5)Representing the sum of (i) 180%190% of Mr. Plummer’s annual base salary as of December 31, 20092012 ($475,000)510,000) paid over one year and (ii) $17,170,$16,254, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. Plummer, and (iii) $643,500, being the value of all unvested stock options for which vesting is accelerated, calculated as the excess between the closing price per share of the Company’s common stock of $9.81 on December 31, 2009 over the exercise price for those stock options. The vesting of Mr. Plummer’s stock options also will be accelerated in the event of a change in control that results in the Company ceasing to be publicly traded.Plummer.

(5)(6)Representing the sum of (i) 160%380% of Mr. Gottsegen’sFlannery’s annual base salary as of December 31, 20092012 ($350,000)500,000) paid over one year and (ii) $17,170,$17,043, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. Gottsegen, (iii) $166,770, being the value of acceleration of vesting of 17,000 RSUs, and (iv) $257,400, being the value of all unvested stock options for which vesting is accelerated, calculated as the excess between the closing price per share of the Company’s common stock of $9.81 on December 31, 2009 over the exercise price for those stock options. The vesting of Mr. Gottsegen’s RSUs and stock options also will be accelerated in the event of a change in control that results in the Company ceasing to be publicly traded.Flannery.

(6)(7)Representing the sum of (i) 180% of Mr. DeWitt’sGottsegen’s annual base salary as of December 31, 20092012 ($310,000)375,000) paid in bi-weekly installments over one year and (ii) $9,811,$16,254, being the cost of COBRA coverage for one year, paid in the form of COBRA continuation coverage at no cost to Mr. DeWitt, (iii) $245,250, being the value of acceleration of vesting of 25,000 RSUs, and (iv) $193,050, being the value of all unvested stock options for which vesting is accelerated, calculated as the excess between the closing price per share of the Company’s common stock of $9.81 on December 31, 2009 over the exercise price for those stock options. The vesting of Mr. DeWitt’s RSUs and stock options also will be accelerated in the event of a change in control that results in the Company ceasing to be publicly traded.Gottsegen.

(7)(8)Representing the sum of (i) Mr. Dixon’sAsplund’s annual base salary as of December 31, 20092012 ($300,000)425,000) paid in bi-weekly installments over one year and (ii) Mr. Dixon’s target annual cash bonus, estimated as equal to the $240,000 target annual incentive payment he was eligible to receive, (iii) $196,200,$17,043, being the valuecost of accelerationCOBRA coverage for one year, paid in the form of vesting of 20,000 RSUs andCOBRA continuation coverage at no cost to Mr. Asplund. Mr. Asplund’s employment agreement does not specifically require the Company to provide COBRA continuation coverage, however, the Company intends to do so.


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(iv) $225,225, being the value of all unvested stock options for which vesting is accelerated, calculated as the excess between the closing price per share of the Company’s common stock of $9.81 on December 31, 2009 over the exercise price for those stock options. The vesting of Mr. Dixon’s RSUs and stock options also will be accelerated in the event of a change in control that results in the Company ceasing to be publicly traded.
For purposes of the named executive officers’ grants, a “change in control” generally includes a person or entity acquiring more than 50% of the total voting power of the Company’s outstanding voting securities, as

well as any merger, sale or disposition by the Company of all or substantially all of its assets or business combination involving the Company (other than a merger or business combination that leaves the voting securities of the Company outstanding immediately prior thereto continuing to represent—either by remaining outstanding or by being converted into voting securities of the surviving entity—more than 50% of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such merger or business combination). This definition varies in some respects among the named executive officers’ agreements and is described in greater detail in such agreements. In particular, earlier award agreements may contain different definitions.

Equity Compensation RisksPlan Information

The Company’s management reviewsfollowing table sets forth information regarding outstanding options and shares reserved for future issuance under the Company’s executive compensation policies and practices, with a focus on incentive programs, to ensure they appropriately balance short and long-term goals and risks and rewards. Specifically, this review includes the annual cash incentive program and the long-term cash incentive plans that cover all senior management and a broad employee population, and equity compensation. These plans are designed to focus senior management and employees on increasing stockholder value and enhancing financial results. Based on this comprehensive review, we concluded that our compensation program does not encourage excessive-risk taking for the following reasons:

in effect as of December 31, 2012:

Plan Category

 (a)
Number of Securities to  be
Issued Upon Exercise of
Outstanding Options, Warrants

and Rights
  (b)
Weighted Average Exercise Price
of Outstanding Options,  Warrants

and Rights
  (c)
Number of Securities
Remaining  Available for
Future Issuance Under Equity

Compensation Plans
(Excluding Securities

Reflected in Column (a))
 

Equity compensation plans approved by security holders

  2,493,305(1)  $14.48    2,913,106(2) 

Equity compensation plan not approved by security holders

  179,750(3)  $8.837      

Total

  2,673,055     2,913,242  

(1)Consists of awards issued under the 2010 Amended and Restated Plan, the 2001 Comprehensive Stock Plan and the 2001 Senior Plan. This amount includes 1,385,303 restricted stock units. The weighted-average exercise price information in column (b) does not include these restricted stock units.

(2)Consists of shares available under the 2010 Plan and the 2001 Comprehensive Stock Plan, which may be subject to awards of stock options, stock appreciation rights, shares of restricted stock, restricted stock units and performance awards as determined by the Compensation Committee in its discretion. In addition, shares covered by outstanding awards become available for new awards if the award is forfeited or expires before delivery of the shares. No additional awards may be granted under the 1997 Stock Option Plan.

(3)•  Our programs appropriately balance short-Consists of awards issued under the 1998-2 Stock Option Plan. The plans that were not approved by our stockholders are our 1998 Supplemental Stock Option Plan and long-term incentives, with approximately 40% of total target compensationour 2001 Stock Plan, although there are no awards outstanding under our 2001 Stock Plan. Only employees who are not officers or directors are eligible for awards under these plans. The 1998 Supplemental Stock Option Plan provides for the named executive officers provided ingrant of stock options, and the 2001 Stock Plan provides for the award of equity and focused on long-term performance. We feelequity-based awards including stock options and shares of restricted stock. As noted above, no further shares are authorized for grant under these plans other than shares that these variable elements of compensation are a sufficient percentage of overall compensation to motivate executives to produce superior short- and long-term results and we believe that the significant use of long-term incentivesbecome available for executives provides a safeguard against excessive short-term risk-taking.
•  Our executive compensation program pays for performance against financial targets that are set to be challenging to motivate a high degree of business performance, with an emphasis on longer-term financial success and prudent risk management.
•  All incentive plans concerning senior management and our employees include a profit metric as a significant component of performance to promote disciplined progress toward financial goals. None of the Company’s incentive plans are based solely on signings or revenue targets, which mitigates the risk of employees focusing exclusively on the short-term.
•  Qualitative factors beyond the quantitative financial metrics are a key consideration in the determination of individual compensation payments. Prudent risk management is one of the qualitative factors that are taking into account in making compensation decisions.
•  Our stock ownership guidelines require that senior management holds a significant amount of the Company’s common stock to further align their interests with stockholders over the long term by having a portion of their personal investment portfolio consist of Company stock and we expect this component to be a risk mitigator on a prospective basis. In addition, we prohibit


43


transactions designed to limit or eliminate economic risks to our executives of owning the Company’s common stock, such as options, puts and calls, so our executives cannot insulate themselves from the effects of poor stock price performance.
•  The Company’s RSU and stock option award agreements have a policy providing for the “clawback” of payments under such awards in the event that an officer’s conduct leads to certain mandatory restatements of the Company’s financial results that would have led to lower payments or forfeiture of all or a portion of shares subject to an award. In addition, the Company’s 2009 equity awards have an “injurious conduct” provision that requires the forfeiture of the award or,grant due to the extent the reward has vestedcancellation or been exercised within six months prior to the occurrencetermination of the relevant conduct, mandates reimbursement of shares or amounts realized.outstanding awards.
We are confident that our program is aligned with the interests of our stockholders and rewards for performance.


44


DIRECTOR COMPENSATION

Director Fees

Directors who are executive officers of the Company are not paid additional compensation for serving as directors.

Our

For 2012, the Company’s non-executive chairman receivesreceived total annual compensation of $351,000,$600,000, with (i) one-half$200,000 paid in cash, in arrears, quarterly at the same time that other non-management directors receive the cash component of their pay (described(as described below), and (ii) one-half$400,000 (made up of a $225,000 RSU award granted to Dr. Britell in recognition of her service as chairman and an additional one-time grant of $175,000 RSUs in recognition of the Dr. Britell’s significant contributions to the RSC Transaction) paid in fully vested RSUs, granted on the date of the Company’s annual meeting and, subject to acceleration in certain circumstances, settled three years after the date of grant. For any partial year, a pro-rata portion of such compensation is paid. Such compensation is in lieu of any other director’s pay (e.g., annual retainer fees and meeting attendance fees and RSU grants)fees).

The compensation program for

For 2012, the otherCompany’s non-management directors (other than its non-executive Chairman) received the following compensation (as applicable):

annual retainer fees of (i) $80,000 for serving as director, (ii) $25,000 for serving as Chairman of the Audit Committee and (iii) $15,000 for serving as Chairman of the Compensation Committee;

annual retainer fees of (i) $12,500 for serving as a member of the Audit Committee and (ii) $7,500 for serving as a member of the Compensation Committee;

an annual equity grant of $125,024 in fully vested RSUs, generally to be settled after three years (subject to acceleration and further deferral in certain circumstances).

The Board believes stock ownership guidelines are a key vehicle for aligning the interests of non-management directors and the Company’s stockholders and has adopted stock ownership guidelines for non-management directors. Under these guidelines, within four years after joining the Board (or May 1, 2006 in the case of existing members), each non-management member of the Board is required to hold three times the annual cash retainer in the Company’s common stock. The following shares count towards meeting these ownership guidelines:shares that are directly owned by the non-management director; shares that are beneficially owned by the non-management director, such as set forth below. We believe ourshares held in “street name” through a broker or shares held in trust; amounts credited to the non-management director’s deferred compensation account that are invested or deemed invested in the Company’s common stock; unvested restricted stock or RSUs that vest based on continued service; and the value of the spread (the difference between the exercise price and the full market value of the Company’s common stock) of fully vested stock options. Each of the non-management directors had satisfied the stock ownership guidelines when their holdings were measured as of December 2012.

The Company also maintains a medical benefits program, comparable to that offered to its employees, in which its directors are eligible to participate at their own cost.

The Company provides directors with transportation and accommodations in connection with their travel to and from Board, committee and stockholder meetings and other travel related to their functions and duties as directors. Such transportation may include business class travel on commercial airlines.

The Company believes its compensation arrangements for non-management directors are comparable to the compensation levels for non-management directors at the majority of ourits peer companies.

The current compensation arrangements are as follows:
•  annual retainer fees of (i) $60,000 for serving as director, (ii) $7,500 for serving as lead director (if any), (iii) $12,500 for serving as chairman of the Audit Committee, and (iv) $7,500 for serving as chairman of the Compensation Committee, the Nominating Committee, the Finance Committee or the Strategy Committee;
•  meeting attendance fees of (i) $2,000 for each Board and Audit Committee meeting, and (ii) $1,500 for each Compensation Committee, Nominating Committee, Finance Committee and Strategy Committee meeting; and
•  an annual equity grant of $60,000 in fully vested RSUs, generally to be paid after three years (subject to acceleration in certain circumstances).
The Board has adopted stock ownership guidelines for non-management directors. These guidelines state that, within four years after joining the Board (or May 1, 2006 in the case of existing members), non-management members of the Board should achieve and maintain a target minimum level of stock ownership of three times the annual cash retainer paid to each member.
We also maintain a medical benefits program, comparable to that offered to our employees, in which our directors are eligible to participate at their own cost. See “Director Compensation for Fiscal Year 2009” for additional information on directors’ compensation in 2009.

Deferred Compensation Plan for Directors

We maintain

The Company maintains the United Rentals, Inc. Deferred Compensation Plan for Directors, under which ourits non-management directors may elect to defer receipt of the fees that would otherwise be payable to them. Deferred fees are credited to a book-keeping account and are deemed invested, at the director’s option, in either a money market fund or shares of ourthe Company’s common stock. In such event, the director’s account either is credited with shares in the money market fund or shares of ourthe Company’s common stock equal to the deferred amount, and the account is fully vested at all times.


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In addition, non-management directors have the ability to elect to further defer the settlement of their vested RSUs for at least five years beyond the originally scheduled settlement date in a manner consistent with Section 409A and the applicable regulations. See “Security Ownership of Certain Beneficial Owners and Management” for information regarding the outstanding RSUs held by the Company’s non-management directors.

Director Compensation for Fiscal Year 20092012

The table below summarizes the compensation paid by the Company to non-management directors for the fiscal year ended December 31, 2009.

             
  Fees
 Stock
  
  Earned in
 Award
  
Name
 Cash 2009 ($) ($)(1)(2) Total ($)
 
Jenne K. Britell $175,500(3) $148,740(4) $324,240 
Jose B. Alvarez $92,034  $50,850  $142,884 
Howard L. Clark, Jr.  $107,500  $50,850  $158,350 
Bobby J. Griffin $95,534  $50,850  $146,384 
Singleton B. McAllister $107,500  $50,850  $158,350 
Brian D. McAuley $143,383  $50,850  $194,233 
John S. McKinney $121,870  $50,850  $172,720 
Jason D. Papastavrou $127,870  $50,850  $178,720 
Filippo Passerini $100,034  $50,850  $150,884 
Keith Wimbush $120,767  $50,850  $171,617 
2012.

Name(1)

  Fees
Earned in
Cash 2012 ($)
  Stock
Award(2)(3) ($)
  Total ($) 

Jenne K. Britell

   200,000    400,000(4)   600,000  

José B. Alvarez

   97,124    125,024    222,148  

Howard L. Clark, Jr.

   35,560    125,024    160,584  

Bobby J. Griffin

   105,332(5)   125,024    230,355  

Pierre E. Leroy

   63,672    125,024    188,696  

Singleton B. McAllister

   100,000    125,024    225,024  

Brian D. McAuley

   105,559    125,024    230,583  

John S. McKinney

   109,399    125,024    234,423  

James H. Ozanne

   61,992    125,024    187,016  

Jason D. Papastavrou

   101,701    125,024    226,725  

Filippo Passerini

   100,284    125,024    225,308  

Donald C. Roof

   65,533    125,024    190,557  

Keith Wimbush

   92,500    125,024    217,524  

(1)As of December 31, 2012, Messrs. McAllister and McAuley had 6,000 outstanding stock options each and Mr. Papastavrou had 3,000 outstanding stock options. As of December 31, 2012, Messrs. Alvarez, McAllister, McAuley, McKinney, Passerini and Wimbush had 11,248 outstanding RSUs each; Messrs. Leroy, Ozanne and Roof had 3,841 outstanding RSUs each; Dr. Britell had 38,249 outstanding RSUs; and Mr. Papastavrou had 21,522 outstanding RSUs. As of December 31, 2012, each of the following executives had the respective number of fully vested shares of the Company’s common stock outstanding:Dr. Britell, 27,414; Mr. Alvarez, 9,900; Mr. Leroy, 19,134; Mr. McAllister, 13,310; Mr. McAuley, 15,604; Mr. McKinney, 7,500; Mr. Ozanne, 28,840; Mr. Papastavrou, 3,036; Mr. Passerini, 7,500; Mr. Roof, 16,720; Mr. Wimbush, 1,500.

(2)The amounts in this column representsrepresent the grant date fair value of RSU awards computed in accordance with stock-based compensation accounting rules (ASC Topic 718) for 2009.2012. The valuation methodology is based on the fair market value of the Company’s common stock on the grant date. Fair market value is determined bybased on the averageclosing price per share of the high and lowCompany’s common stock of stock prices$32.55 on the grant date.June 8, 2012.

(2)(3)

Each non-management director received an award of 7,5003,841 RSUs on June 12, 2009,8, 2012, except for Dr. Britell, who received 21,93812,289 as the equity component of her compensation arrangement as

non-executive chairmanChairman of the Company. For purposes of determining the number of RSUs to grant, athe closing price per share of the Company’s common stock price of $8$32.55 on June 8, 2012 was used. Because we do not grant fractional RSUs, the number of RSUs granted is rounded up to the nearest whole share of common stock and, accordingly, the actual value of the RSU component of director compensation may vary slightly from the director fees discussed above. All RSUs granted to non-management directors in 2012 are fully vested as of the date of grant but are not paid to a directorsettled until the earlier of (i) June 11, 2012,8, 2015, (ii) the fifth business day following the director’s termination of service for any reason and (iii) the date of a change in control of the Company.Company (subject to further deferral in certain circumstances).

(3)(4)Represents $175,500a $225,000 RSU award granted in recognition of Dr. Britell’s services as chairman and an additional one-time grant of $175,000 RSUs in recognition of Dr. Britell’s significant contributions to the RSC Transaction.

(5)Represents cash compensation earned in 2009 under the compensation arrangement for the non-executive chairman of the Company (total annual compensation under this arrangement is $351,000, $175,5002012, $31,600 of which iswas paid in cash and the remainder of which was deferred, resulting in the issuance of fully vested RSUs, as further described in (4) below).
(4)As the equity component of her compensation arrangement as a non-executive chairman of the Company, Dr. Britell also received an award of 21,938 RSUs on June 12, 2009. The size of the RSU award was determined on the grant date based on the annual value of the equity component of her compensation of $175,000. All 21,938 RSUs are fully vested as of the date of grant, but are not paid to Dr. Britell until the earlier of (i) June 11, 2012, (ii) the fifth business day following her termination of service for any reason, and (iii) the date of a change in control of the Company.RSUs.


46


SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The table below and the notes theretofollowing tables set forth, asto the best of March 16, 2010 (unless otherwise indicated in the footnotes),Company’s knowledge and belief, certain information concerningregarding the beneficial ownership (as defined inRule 13d-3 underof the Exchange Act) of ourCompany’s common stock by (i) each director and named executive officer of the Company, (ii) all executive officers and directors of the Company as a group and (iii) each person known to usthe Company to be the beneficial owner of more than 5% of ourthe Company’s outstanding common stock.

stock as of March 11, 2013, (ii) each director and certain named executive officers of the Company as of March 7, 2013 and (iii) all of the Company’s directors and executive officers as a group as of March 7, 2013.

Security Ownership of Certain Beneficial Owners

The following sets forth certain information concerning each person known to the Company who may be considered a beneficial owner of more than 5% of the Company’s outstanding common stock as of March 11, 2013.

Name and Address of Beneficial Owner

Amount and Nature of
Beneficial Ownership
  Percent of
Class

BlackRock, Inc.

10,223,647(1)   10.99% 

 (1)NumberDerived from a Schedule 13G/A filed with the SEC on March 11, 2013, by BlackRock, Inc. with respect to holdings as of SharesFebruary 28, 2013. According to the Schedule 13G/A, BlackRock, Inc. is a parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G) of
the Exchange Act. BlackRock, Inc. is the beneficial owner of 10,223,647 shares, of which it has sole power to vote or direct the vote of 10,223,647 shares and the sole power to dispose or to direct the disposition of 10,223,647 shares. BlackRock, Inc.’s address is 40 East 52nd Street, New York, New York 10022.

Security Ownership by Management

Direct and indirect ownership of common stock by each of the directors, each of the named executive officers and by all executive officers and directors as a group is set forth in the following table as of March 7, 2013, together with the percentage of total shares outstanding at such time represented by such ownership. For purposes of this table, beneficial ownership has been determined in accordance with the provisions of Rule 13d-3 under the Exchange Act, under which, in general, a person is deemed to be the beneficial owner of a security if he or she has or shares the power to vote or to direct the voting of the security or the power to dispose or to direct the disposition of the security, or if he or she has the right to acquire the beneficial ownership of the security within 60 days.

Common Stock
Percent of
Beneficially
Common Stock

Name and Address of Beneficial Owner(1)

  Owned (#)Amount and Nature of
Beneficial Ownership(2)
Owned (%)(2)
Michael J. Kneeland  199,687Percent of
Class(3(2)

Michael J. Kneeland

)552,658(3)  **

William B. Plummer

260,217(4)  56,472(4*

Matthew J. Flannery

)97,092(5)  **

Jonathan M. Gottsegen

31,802(6)  18,999(5*

Dale A. Asplund

)27,048(7)  **
Kenneth E. DeWitt

Jenne K. Britell

60,663(8)  13,333(6*

José B. Alvarez

)21,148(9)  **
Joseph A. Dixon

Bobby J. Griffin

23,577(10)  17,829(7*

Pierre E. Leroy

)22,975(11)  **
Roger Schwed

Singleton B. McAllister

30,558(12)  10,000(8*

Brian D. McAuley

)32,852(13)  **
Jenne K. Britell

John S. McKinney

18,748(14)  37,994(9*

James H. Ozanne

)27,306(15)  **
José B. Alvarez

Jason D. Papastavrou

27,558(16)  9,900(10*

Filippo Passerini

)18,748(17)  **
Howard L. Clark, Jr.

Donald C. Roof

22,061(18)   20,310(11*

Keith Wimbush

)12,748(19)  **
Bobby J. Griffin7,500(12)*
Singleton B. McAllister19,310(13)*
Brian D. McAuley23,310(14)*
John S. McKinney23,042(15)*
Jason D. Papastavrou16,310(16)*
Filippo Passerini7,500(17)*
Keith Wimbush13,310(18)*

All executive officers and directors as a group (17(18 persons)

(19)1,312,728(20)  548,675(201.4)

 *
BlackRock, Inc. 6,064,818(21)10.0%
FMR LLC3,228,631(22)5.4%
WEDGE Capital Management L.L.P. 3,956,958(23)6.6%
Less than 1%.

 
(1)The address of each executive officer and director isc/o United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831.

 
(2)Unless otherwise indicated, each person or group of persons named above has sole investment and voting power with respect to the shares indicated. For purposes of this table, a person or group of persons is deemed to have “beneficial ownership” of any shares, which, as of a given date, such person or group has the right to acquire within 60 days after such date. For purposes of computing the percentage of outstanding shares held by each person or group of persons named above on a given date, any security, which such person or group has the right to acquire within 60 days after such date, is deemed to be outstanding for the purpose of computing the percentage ownership of such person or group, but is not deemed to be outstanding for the purpose of computing the percentage ownership of any other person or group.

 
(3)Consists of 146,354218,783 outstanding shares, 53,33324,056 shares issuable upon the settlement of RSUs that are scheduled to vest in March 2013, 266,010 shares issuable upon the exercise of currently exercisable stock options.options, 34,810 options that will become exercisable in March 2013 and 8,999 shares held indirectly through a retirement plan.

 
(4)Consists of 23,13948,849 outstanding shares, 14,167 shares issuable upon the settlement of RSUs that are scheduled to vest in March 2013, 28,333 options that will become exercisable in March 2013 and 33,333168,868 shares issuable upon the exercise of currently exercisable stock options.


47


(5)Consists of 5,66640,892 outstanding shares, 10,333 shares issuable upon the settlement of RSUs that are scheduled to vest in March 2013, 35,666 options that will become exercisable in March 2013 and 13,33310,201 shares issuable upon the exercise of currently exercisable stock options.

 
(6)Consists of 3,33312,469 outstanding shares, 6,000 shares issuable upon the settlement of RSUs that are scheduled to vest in March 2013 and 10,00013,333 shares issuable upon the exercise of currentlyoptions that will become exercisable stock options.in March 2013.

 
(7)Consists of 6,1638,383 outstanding shares, 4,499 shares issuable upon settlement of RSUs that are scheduled to vest in March 2013, 833 shares issuable upon settlement of RSUs that are scheduled to vest in April 2013 and 11,66613,333 shares issuable upon the exercise of currentlyoptions that will become exercisable stock options.in March 2013.

 
(8)Consists of 10,000 outstanding shares as of March 16, 2010. Mr. Schwed relinquished his role as Executive Vice President and General Counsel effective February 18, 2009.
(9)Consists of 6,77222,414 outstanding shares and 31,22238,249 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,33013,039 RSUs is deferred until May 2010,2013, settlement of 2,7747,741 RSUs is deferred until May 2011,2014, settlement of 12,289 is deferred until June 2015 and settlement of 5,180 RSUs is deferred until October 2011May 2016, subject to acceleration under certain conditions).

(9)Consists of 9,900 outstanding shares and 11,248 shares issuable upon settlement of 21,938 sharesRSUs that have vested (but with respect to which settlement of 4,458 RSUs is deferred until May 2013, settlement of 2,949 RSUs is deferred until May 2014, and 3,841 RSUs is deferred until June 2012,2015, subject to acceleration in certain conditions).

 
(10)Consists of 2,40018,748 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 7,500 RSUs is deferred until June 2017, settlement of 4,458 RSUs is deferred until May 2018, settlement of 2,949 RSUs is deferred until May 2019 and settlement of 3,841 RSUs is deferred until June 2020, subject to acceleration in certain conditions) and 4,829 shares issuable upon settlement of Phantom Stock Units that will be paid on the first day of the month following termination of Mr. Griffin’s service as a director.

(11)Consists of 19,134 outstanding shares and 7,5003,841 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement is deferred until June 2012,2015, subject to acceleration in certain conditions).

 
(11)(12)Consists of 2,70613,310 outstanding shares, 6,000 shares issuable upon the exercise of currently exercisable stock options and 11,60411,248 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,3304,458 RSUs is deferred until May 2010,2013, settlement of 2,7742,949 RSUs is deferred until May 20112014 and settlement of 7,5003,841 RSUs is deferred until June 2012,2015, subject to acceleration in certain conditions).

 (13)Consists of 15,604 outstanding shares, 6,000 shares issuable upon the exercise of currently exercisable stock options and 11,248 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 4,458 RSUs is deferred until May 2013, settlement of 2,949 RSUs is deferred until May 2014 and 3,841 RSUs is deferred until June 2015, subject to acceleration in certain conditions).

(12)(14)Consists of 7,500 outstanding shares and 11,248 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 4,458 RSUs is deferred until May 2013, settlement of 2,949 RSUs is deferred until May 2014 and settlement of 3,841 RSUs is deferred until June 2015, subject to acceleration in certain conditions).

(15)Consists of 23,465 outstanding shares and 3,841 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement is deferred until June 2012,2015, subject to acceleration in certain conditions).

 
(13)(16)Consists of 1,7063,036 outstanding shares, 6,0003,000 shares issuable upon the exercise of currently exercisable stock options and 11,60421,522 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,3303,841 RSUs is deferred until June 2015, settlement of 2, 774 RSUs is deferred until May 2010, settlement of 2,774 RSUs is deferred until May 2011 and settlement of2016, 7,500 RSUs is deferred until June 2012,2017, 4,458 RSUs is deferred until May 2018 and settlement of 2,949 RSUs is deferred until May 2022, subject to acceleration in certain conditions).

 
(14)(17)Consists of 5,7067,500 outstanding shares 6,000 shares issuable upon the exercise of currently exercisable stock options and 11,60411,248 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,3304,458 RSUs is deferred until May 2010,2013, settlement of 2,7742,949 RSUs is deferred until May 20112014 and settlement of 7,5003,841 RSUs is deferred until June 2012,2015, subject to acceleration in certain conditions).

 
(15)(18)Consists of 5,25016,720 outstanding shares 11,604 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,330 RSUs is deferred until May 2010, settlement of 2,774 RSUs is deferred until May 2011 and settlement of 7,500 RSUs is deferred until June 2012, subject to acceleration in certain conditions) and 6,188 shares issuable upon the conversion of Quarterly Income Preferred Securities issued by a subsidiary trust.
(16)Consists of 1,706 outstanding shares, 3,000 shares issuable upon the exercise of currently exercisable stock options and 11,604 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,330 RSUs is deferred until May 2010 and settlement of 2,774 RSUs is deferred until May 2011 and settlement of 7,500 RSUs is deferred until June 2012, subject to acceleration in certain conditions).
(17)Consists of 7,5003,841 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement is deferred until June 2012,2015, subject to acceleration in certain conditions). and 1,500 shares held indirectly through the Roof Family Foundation, Inc.

 
(18)(19)Consists of 1,7061,500 outstanding shares and 11,60411,248 shares issuable upon settlement of RSUs that have vested (but with respect to which settlement of 1,3304,458 RSUs is deferred until May 2010,


48


2013, settlement of 2,7742,949 RSUs is deferred until May 20112014 and settlement of 7,5003,841 RSUs is deferred until June 2012,2015, subject to acceleration in certain conditions).

 
(19)Does not include Roger Schwed, as he was not an executive officer as of March 16, 2010.
(20)Consists of 238,344480,229 outstanding shares, 162,665595,554 shares issuable upon the exercise of currently exercisable stock options 123,346or options that will vest within 60 days, 226,446 shares issuable upon settlement of RSUs or Phantom Stock Units that have vested (but with respect to which settlement is deferred) or will vest within the next 60 days, 1,500 shares held indirectly through a foundation and 6,1888,999 shares issuable uponheld indirectly through the conversion of Quarterly Income Preferred Securities issued by a subsidiary trust. Does not include 10,000 shares beneficially owned by Mr. Schwed, who was not an executive officer as of March 16, 2010.
(21)Derived from a 13G/A filed with the SEC on March 9, 2010, by BlackRock, Inc. with respect to holdings as of February 26, 2010. According to the Schedule 13G/A, BlackRock, Inc. is a parent holding company or control person in accordance withRule 13d-1(b)(1)(ii)(G) of the Securities Exchange Act. On December 1, 2009, BlackRock, Inc. completed its acquisition of Barclays Global Investors from Barclays Bank PLC. As a result, substantially all of Barclays Global Investors, NA. and certain of its affiliates are included as subsidiaries of BlackRock, Inc. for purposes of Schedule 13G filings. BlackRock, Inc. is the beneficial owner of 6,064,818 shares, of which it has sole power to vote or direct the vote of 6,064,818 shares and the sole power to dispose or to direct the disposition of 6,064,818 shares. BlackRock, Inc.’s address is 40 East 52nd Street, New York, New York 10022.
(22)According to a Schedule 13G filed with the SEC on February 16, 2010, FMR LLC (“FMR”) is the beneficial owner of 3,228,631 shares, of which it has sole voting power with respect to 1,938,247 shares, shared voting power with respect to no shares and sole dispositive power with respect to all 3,228,631 shares. According to the Schedule 13G, the address of FMR is 82 Devonshire Street, Boston, Massachusetts 02109. Fidelity Management & Research Company (“Fidelity”), a wholly-owned subsidiary of FMR and an investment adviser registered under the Investment Advisers Act of 1940 (the “Investment Advisers Act”), is the beneficial owner of 1,235,491 shares as a result of acting as investment adviser to various investment companies registered under the Investment Company Act of 1940 (the “Investment Company Act”). Edward C. Johnson 3d, the Chairman of FMR, and FMR, through its control of Fidelity, and the funds each has sole power to dispose of the 1,235,491 shares owned by the funds. Neither FMR nor Edward C. Johnson 3d has the sole power to vote or direct the voting of the shares owned directly by the Fidelity funds, which power resides with the funds’ boards of trustees. Fidelity carries out the voting of the shares under written guidelines established by the funds’ Boards of Trustees. Pyramis Global Advisors, LLC (“PGALLC”), an indirect wholly-owned subsidiary of FMR and an investment adviser registered the Investment Advisers Act, is the beneficial owner of 1,317,940 shares as a result of its serving as investment adviser to institutional accounts,non-U.S. mutual funds, or investment companies registered under the Investment Company Act owning such shares. Edward C. Johnson 3d and FMR, through its control of PGALLC, each has sole dispositive power over 1,317,940 shares and sole power to vote or to direct the voting of 1,317,940 shares owned by the institutional accounts or funds advised by PGALLC as reported above. Pyramis Global Advisors Trust Company (“PGATC”), an indirect wholly-owned subsidiary of FMR and a bank as defined in Section 3(a)(6) of the Exchange Act, is the beneficial owner of 597,810 shares as a result of its serving as investment manager of institutional accounts owning such shares. Edward C. Johnson 3d and FMR, through its control of PGATC, each has sole dispositive power over 597,810 shares and sole power to vote or to direct the voting of 542,917 shares owned by the institutional accounts managed by PGATC as reported above. FIL Limited (“FIL”), and various foreign-based subsidiaries provide investment advisory and management services to a number ofnon-U.S. investment companies and certain institutional investors. FIL is the beneficial owner of 77,390 shares. Partnerships controlled predominantly by members of the family of Edward C. Johnson 3d and FIL, or trusts for their benefit, own shares of FIL voting stock with the right to cast approximately 47% of the total votes which may be castCompany’s retirement plan.


49


by all holders of FIL voting stock. FMR and FIL are separate and independent corporate entities, and their boards of directors are generally composed of different individuals.
(23)Derived from a Schedule 13G/A filed with the SEC on February 9, 2010 with respect to holdings as of December 31, 2009. According to the Schedule 13G/A, WEDGE Capital Management L.L.P. is an investment advisor registered under Section 203 of the Investment Advisers Act. It is the beneficial owner of 3,956,958 shares, with the sole power to vote or direct the vote of 3,222,236 shares and the sole power to dispose or to direct the disposition of 3,956,958 shares. WEDGE Capital’s address is 301 S. College Street, Suite 2920, Charlotte, North Carolina 28202.


50


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
None of the current members of the Compensation Committee has ever been an officer or employee of the Company or its subsidiaries or had any relationship with the Company requiring disclosure as a related party transaction under applicable rules of the SEC. During fiscal year 2009, none of our executive officers served as a member of the compensation committee of another entity, one of whose executive officers served on our Compensation Committee; none of our executive officers served as a director of another entity, one of whose executive officers served on our Compensation Committee; and none of our executive officers served as a member of the compensation committee of another entity, one of whose executive officers served as a member of our Board.


51


CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS

The Board has adopted a written policy for the review and approval of any “related party transaction,” which is defined under the policy as any relationship, arrangement, transaction or series of similar transactions between the Company and one of our executive officers, directors, director nominees (or their respective immediate family members), 5% stockholders or an entity in which any of the foregoing has a direct or indirect material interest, including transactions requiring disclosure under Item 404(a) ofRegulation S-K under the Exchange Act, other than the following:

transactions available to all employees generally;

transactions where the related party’s interest arises solely from the ownership of our securities and all holders of the securities receive the same benefit on a pro-rata basis, unless, in the case of securities other than our common stock, related parties participating in the transaction in the aggregate own more than 25% of the outstanding shares or principal amount of the securities;

•  transactions available to all employees generally;
•  transactions where the related party’s interest arises solely from the ownership of our securities and all holders of the securities receive the same benefit on a pro-rata basis, unless, in the case of securities other than our common stock, related parties participating in the transaction in the aggregate own more than 25% of the outstanding shares or principal amount of the securities;
•  transactions involving (or reasonably expected to involve) less than $120,000 in any12-month period when aggregated;
•  transactions involving director or executive officer retention, services, benefits or compensation approved or recommended by the Compensation Committee or approved by the Board; or
•  transactions between the Company and another entity in which (i) the related party is an immediate family member of a director or executive officer of the Company and his or her only relationship with the other entity is as an employee (other than an executive officer)and/or less than 3% beneficial owner of the entity, and (ii) the aggregate amount involved does not exceed 5% of the other entity’s annual revenues.

transactions involving (or reasonably expected to involve) less than $120,000 in any 12-month period when aggregated;

transactions involving director or executive officer retention, services, benefits or compensation approved or recommended by the Compensation Committee or approved by the Board; or

transactions between the Company and another entity in which (i) the related party is an immediate family member of a director or executive officer of the Company and his or her only relationship with the other entity is as an employee (other than an executive officer) and/or less than 3% beneficial owner of the entity, and (ii) the aggregate amount involved does not exceed 5% of the other entity’s annual revenues.

Any proposed related party transaction will be reviewed and, if deemed appropriate, approved by the Audit Committee. When practicable, the review and approval will occur prior to entry into the transaction. If advance review and approval is not practicable, the Audit Committee will review, and, if deemed appropriate, ratify the transaction. In either case, the Audit Committee will take into account, among other factors deemed appropriate, whether the transaction is on terms no less favorable than terms generally available to an unaffiliated third party under the same or similar circumstances and the extent of the related party’s interest in the transaction. The Board has also delegated to the chairmanChairman of the Audit Committee the authority to approve or ratify related party transactions in which the aggregate amount involved is reasonably expected to be less than $1 million, subject to reporting at the next Audit Committee meeting any such approval or ratification.


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AUDIT COMMITTEE REPORT

The Audit Committee operates pursuant to a written charter, which complies with the corporate governance standards of the NYSE. The Audit Committee reviews and reassesses its charter annually, and recommends any proposed changes to the full Board for approval. The Audit Committee charter was most recently reviewed and amended in April 2009.March 2013. A copy of the current charter is available on our website athttp://www.ur.comunder “Corporate Governance” in the Investor Relations section.

Pursuant to its charter, the Audit Committee assists the Board in monitoring, among other things, the integrity of the Company’s financial statements and the performance of the Company’s internal audit function and independent auditors.registered public accounting firm. Management is responsible for the Company’s financial reporting process, the system of internal controls, including internal control over financial reporting, and procedures designed to ensure compliance with accounting standards and applicable laws and regulations. The Company’s independent registered public accounting firm, Ernst & Young LLP (“E&Y”), is responsible for the integrated audit of the consolidated financial statements and internal control over financial reporting.

In the discharge of its responsibilities, the Audit Committee has reviewed and discussed with management and E&Y the Company’s audited consolidated financial statements as of and for the fiscal year ended December 31, 2009.

2012.

The Audit Committee has also discussed and reviewed with E&Y all communications required under the standards of the Public Company Accounting Oversight Board (the “PCAOB”), including the matters required to be discussed by E&Y with the Audit Committee under Statement on Auditing Standards No. 61, as amended (Communication with Audit Committees).

PCAOB standards.

In addition, E&Y provided to the Audit Committee a formal written statement describing all relationships between E&Y and the Company that might bear on E&Y’s independence as required by the applicable requirements of the PCAOB regarding an independent auditors’registered public accounting firm’s communications with the audit committee concerning independence. The Audit Committee reviewed and discussed with E&Y any relationships that may impact E&Y’s objectivity and independence from the Company and management, including the provision of non-audit services to the Company, and satisfied itself as to E&Y’s objectivity and independence.

The Audit Committee also has discussed and reviewed with the Company’s vice president—internal audit (“VP-IA”) and E&Y, with and without management present, the Company’s work in complying with the requirements of Section 404 under the Sarbanes-Oxley Act of 2002 regarding internal control over financial reporting. In connection therewith, the Audit Committee also discussed with the VP-IA, with and without other members of management present, management’s assessment of the effectiveness of internal control over financial reporting as of December 31, 20092012 and, with management and E&Y, E&Y’s audit report on internal control over financial reporting as of December 31, 2009.

2012.

Based upon the reviews and discussions outlined above, the Audit Committee recommended to the Board that the Company’s audited consolidated financial statements as of and for the fiscal year ended December 31, 20092012 be included in the Company’s annual report onForm 10-K for such fiscal year for filing with the SEC.

THE AUDIT COMMITTEE

Brian D. McAuley, Chairman

John S. McKinney

(Chairman)

José B. Alvarez

Bobby J. Griffin

Jason D. Papastavrou

Filippo Passerini
Keith Wimbush


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Donald C. Roof

PROPOSAL 2
APPROVAL OF 2010 LONG TERM INCENTIVE PLAN
General
At the annual meeting, stockholders will be asked to approve the United Rentals, Inc. 2010 Long Term Incentive Plan, or the 2010 Plan. On March 11, 2010, our Compensation Committee (which we refer to as the “Committee” in this Proposal 2) approved the adoption of the 2010 Plan, subject to approval by our stockholders at the 2010 annual meeting. The 2010 Plan will be effective as of the date of the annual meeting if approved by our stockholders. The 2010 Plan is intended to replace our 2001 Comprehensive Stock Plan (formerly the 2001 Senior Stock Plan), our 2001 Stock Plan and our1998-2 Stock Option Plan, collectively, the predecessor plans. If the 2010 Plan is approved by our stockholders, no additional awards will be made under the predecessor plans but the terms and conditions of any outstanding awards granted under the predecessor plans will not be affected. If the 2010 Plan is not approved by stockholders, the plan will be null and void, but the predecessor plans will remain in full force and effect in accordance with their terms and conditions.
We operate in a challenging marketplace in which our success depends to a great extent on our ability to attract and retain employees of the highest caliber. One of the tools the Committee regards as essential in addressing these human resource challenges is a competitive long-term incentive program. The 2010 Plan will continue an employee long-term incentive program that we believe is very important for retention and motivation of our employees, and the 2010 Plan will provide us with a range of incentive tools and sufficient flexibility to permit the Committee to implement them in ways that will make the most effective use of the shares our stockholders authorize for incentive purposes.
The 2010 Plan authorizes the grant to employees (including prospective employees), directors and consultants of stock options, stock appreciation rights, shares of restricted stock, restricted stock unit awards and other stock-based or cash-based awards. Under the 2010 Plan, we will be authorized to issue up to 2,649,742 shares (which includes 249,742 shares of common stock available for grant under the predecessor plans as of the record date), increased by not more than 5,068,883 shares comprised of the number of shares subject to that portion of any option or other award outstanding pursuant to a predecessor plan which expires or is forfeited, terminated or cancelled for any reason without having been exercised or settled in full on or after the effective date of the 2010 Plan. As of the record date, a total of 3,601,040 shares were subject to outstanding stock option awards under the predecessor plans which had a weighted average exercise price of $13.74 per share and a weighted average remaining term of 6.58 years. There were also 1,467,843 shares subject to outstanding stock awards under the predecessor plans in the form of restricted stock units. The additional 2,400,000 shares of common stock the Committee has reserved for issuance under the 2010 Plan (i.e., shares not already available for grant under the predecessor plans) represent less than 4.0% of our outstanding common shares and less than 3.7% of our fully diluted common shares.
We continue to actively manage our use of shares of common stock available for equity-based compensation each year to maintain an acceptable burn rate, and our average annual burn rate over the three-year period ending December 31, 2009 was 1.47%. The following table sets forth information regarding the number of shares of common stock subject to stock options and restricted stock units grants in each of 2007, 2008 and 2009:
             
  Number of Shares of Common Stock Subject to Equity Grant 
Type of Equity Grant
 2007  2008  2009 
 
Stock Options  165,000   70,000   910,000 
Restricted Stock Units  268,600   968,376   584,538 
Total
  433,600   1,038,376   1,494,538 


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In order to facilitate approval of this proposal, in designing the 2010 Plan, we have taken into account our stockholders’ interests by including many features that are consistent with the guidelines established by proxy advisory firms and institutional shareholders and other compensation and governance best practices, including:
•  each share subject to a “full value” award (i.e., an award settled in stock, other than an option, stock appreciation right or other award that requires the grantee to pay the grant date intrinsic value) will reduce the number of shares remaining available for grant under the 2010 Plan by 1.26 shares;
•  the exercise price for stock options and stock appreciation rights may not be less than fair market value on the grant date;
•  stockholder approval is required for any (i) increase in the maximum aggregate number of shares of common stock that may be issued under the plan, (ii) material modification of the requirements for participation in the plan, (iii) increase in the benefits accrued to grantees under the plan, (iv) repricing of stock options or stock appreciation rights and (v) other change to the extent such approval is necessary to comply with any applicable laws, regulations or rules, including the rules of a securities exchange or self-regulatory agency;
•  subject to accelerated vesting in the event of a change in control or a grantee’s retirement, disability or death, (i) awards of stock options and stock appreciation rights are subject to a minimum one-year vesting period, (ii) time-based vesting awards of “full value” awards are subject to a minimum three-year vesting period and (iii) performance-based vesting awards of “full value” awards will have a minimum12-month performance period; provided that a maximum of 10% of the maximum aggregate number of shares of common stock reserved for issuance under the plan can be subject to “full value” awards without regard to the limits in (ii) and (iii), above;
•  awards are subject to a so-called “double trigger” for accelerated vesting of awards following a change in control, which means that in order for awards to vest: (1) the change in control must be consummated and (2) the grantee must be involuntarily terminated within 12 months after such change in control. However, if our common stock (or the stock of any direct or indirect parent entity) is not publicly traded, or awards are not honored or assumed, or substantially equivalent awards substituted therefor, the awards will vest as of the date of such change in control;
•  dividends and dividend equivalents will not be paid on unvested or unearned performance shares or units;
•  to preserve our ability to deduct the compensation recognized by certain executive officers in connection with certain types of awards, the 2010 Plan establishes a list of measures of performance criteria from which the Committee may construct predetermined performance goals that must be met for an award to vest;
•  awards may not be transferred to third parties for consideration;
•  the 2010 Plan has a fixed term of ten years; and
•  the 2010 Plan will generally be administered by the Committee, which is comprised entirely of independent directors.
The Committee believes that the 2010 Plan will serve a critical role in attracting and retaining the high caliber employees, directors and consultants essential to our success and in motivating these individuals to strive to enhance our growth and profitability. The Committee also believes that stock ownership by employees provides performance incentives and fosters long-term commitment to our benefit and to the benefit of our stockholders. Therefore, the Board urges you to vote to approve the adoption of the 2010 Plan.


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Summary of the 2010 Plan
The following summary of the material terms of the 2010 Plan is qualified in its entirety by reference to the complete text of the 2010 Plan, which is attached hereto as Appendix A.
Overview
The purpose of the 2010 Plan is to attract, retain and motivate employees (including prospective employees), directors and consultants and others who may perform services for the Company and its subsidiaries, to compensate them for their contributions to the long-term growth and profits of the Company, and to encourage them to acquire a proprietary interest in the Company’s success.
Administration
The Committee will administer the 2010 Plan unless a different committee is appointed by the Board. Among other things, the Committee will determine the persons who will receive awards under the 2010 Plan, when awards will be granted, the terms of the awards and the number of shares of the Company’s common stock subject to the awards. To the extent permitted by applicable law, the Committee may allocate among its membersand/or delegate to any person who is not a member of the Committee or to any administrative group within the Company, any of its powers, responsibilities or duties, subject to the provisions of the 2010 Plan and guidelines established by the Committee. Our Board, in its sole discretion, also may grant awards or administer the 2010 Plan.
The Committee will have discretion to make all determinations in respect of the 2010 Plan (including, for example, the ability to determine whether individual awards may be settled in cash, shares of common stock, other awards or other property), and all such determinations will be final, binding and conclusive on all persons having an interest in the 2010 Plan or any award. The 2010 Plan provides, subject to certain limitations, for indemnification by the Company of any director or employee against all expenses, including attorneys’ fees, incurred in connection with any legal action arising from such person’s action or failure to act in administering the 2010 Plan.
Eligibility
Awards may be made to employees, directors and consultants and other individuals who may perform services for the Company and its subsidiaries. As of the record date, approximately 150 employees, including 7 executive officers, and 10 directors would have been eligible to receive awards under the 2010 Plan. The Committee reserves the right to determine which employees and directors will receive awards under the 2010 Plan and reserves the right to grant no awards in any particular year.
Common Stock Available for Awards under the Plan
Subject to adjustment as described below, the maximum aggregate number of shares of the Company’s common stock subject to awards granted under the 2010 Plan is 2,649,742 shares (which includes 249,742 shares available under the predecessor plans as of the record date), which may be increased by not more than 5,068,883 shares comprised of the number of shares subject to that portion of any option or other award outstanding pursuant to a predecessor plan which expires or is forfeited, terminated or canceled for any reason after the adoption of the 2010 Plan. Any shares subject to a “full value” award (i.e., an award settled in stock, other than an option, stock appreciation right or other award that requires the grantee to pay the grant date intrinsic value) will count against this limit as 1.26 shares for every share granted.
If any award granted under the 2010 Plan is forfeited, expires, terminates or otherwise lapses without delivery of the Company’s common stock free and clear of any restrictions or conditions that are part of such award, then the shares of the Company’s common stock underlying any such award will again become available for grant under the 2010 Plan on a one-for-one basis for each share subject to such award that is not a “full value” award and on a 1.26-for-one basis for each share subject to an award that is a “full value” award. Shares of the Company’s common stock


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will not be treated as having been issued under the 2010 Plan and will therefore not reduce the number of shares available for issuance to the extent an award is settled in cash. Shares withheld by the Company in satisfaction of a tax withholding obligation will not again become available under the 2010 Plan. The number of shares available under the 2010 Plan will be reduced upon the exercise of a stock option or a stock appreciation right by the gross number of shares for which the award is exercised even if the option is exercised by means of a net-settlement exercise procedure. Shares of the Company’s common stock issued or assumed under the 2010 Plan in connection with any merger, consolidation, acquisition of property or stock, reorganization or similar transaction will not count against the number of shares that may be granted under the 2010 Plan.
Shares issued under the 2010 Plan may be authorized but unissued shares of the Company’s common stock or authorized and previously issued shares of the Company’s common stock reacquired by the Company. On the record date, the closing price of our common stock on the New York Stock Exchange was $8.25 per share.
Individual Award Limitations
To enable compensation provided in connection with certain types of awards to qualify as “performance-based” compensation within the meaning of Section 162(m) of the Internal Revenue Code, the 2010 Plan establishes a limit on the maximum aggregate number of shares for which any performance-based award may be granted to an employee in any12-month period of 2,649,742 shares. The maximum aggregate dollar value for which any performance-based award denominated in dollars may be granted to a grantee in any12-month period is $15,000,000 for each12-month period contained in the performance period for such award. These limits may be adjusted upward or downward as applicable, on a pro-rata basis for each full or partial12-month period in the applicable performance period.
Adjustments for Capital Structure Changes
The Committee will adjust the terms of any outstanding award, the number and kind of shares of the Company’s common stock issuable under the 2010 Plan, the aggregate number of shares of common stock authorized from issuance under the predecessor plans that may become authorized for issuance under the 2010 Plan, the number of shares of common stock that can be issued through stock options intended to be “incentive stock options” under Section 422 of the Internal Revenue Code and the individual limits on the number of shares subject to awards in any one fiscal year, in such manner as it deems appropriate (including, without limitation, by payment of cash) in order to prevent the enlargement or dilution of rights as a result of any increase or decrease in the number of issued shares of the Company’s common stock resulting from a recapitalization, stock split, reverse stock split, stock dividend, spinoff, splitup, combination, reclassification or exchange of shares of the Company’s common stock, merger, consolidation, rights offering, separation, reorganization, liquidation, or any other change in the corporate structure or shares of the Company’s common stock, including any extraordinary cash dividend or extraordinary distribution.
Types of Awards
The 2010 Plan provides for grants of stock options (both stock options intended to be incentive stock options under Section 422 of the Internal Revenue Code and non-qualified stock options), stock appreciation rights, restricted shares, restricted stock units, dividend equivalent rights and other stock-based or cash-based awards (including the grant or offer for sale of unrestricted shares of common stock, performance share awards and performance units settled in cash and performance-based awards intended to comply with the exception for performance-based compensation under Section 162(m) of the Internal Revenue Code) pursuant to which the Company’s common stock, cash or other property may be delivered. Each award granted under the 2010 Plan will be evidenced by a written or electronic award agreement, which will govern that award’s terms and conditions.


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Stock Options
A stock option entitles the recipient to purchase shares of the Company’s common stock at a fixed exercise price. The exercise price per share will be determined by the Committee but will not be less than 100% of the fair market value of the Company’s common stock on the date of grant and for incentive stock options granted to 10% stockholders, 110% of the fair market value. Fair market value will be the closing price of the Company’s common stock on the New York Stock Exchange on the date of grant. Stock options must be exercised within 10 years from the date of grant or 5 years for incentive stock options granted to 10% stockholders. Any reduction in the exercise price will require the approval of stockholders of the Company, except pursuant to the adjustment provisions or in other limited circumstances described above. No more than 2,649,742 shares of the Company’s common stock (subject to adjustment as described above) may be issued upon the exercise of incentive stock options granted under the 2010 Plan.
Stock Appreciation Rights
A stock appreciation right entitles the recipient to receive shares of the Company’s common stock, cash or other property equal in value to the appreciation of the Company’s common stock over the stated exercise price. The exercise price per share will be determined by the Committee, but will not be less than 100% of the fair market value of the Company’s common stock on the date of grant. Fair market value will be the closing price of the Company’s common stock on the New York Stock Exchange on the date of grant. Stock appreciation rights must be exercised within 10 years from the date of grant. Any reduction in the exercise price will require the approval of stockholders of the Company, except pursuant to the adjustment provisions described above.
Restricted Stock
Restricted stock is shares of the Company’s common stock that are registered in the recipient’s name, but that are subject to transferand/or forfeiture restrictions for a period of time. The Committee may grant or offer for sale restricted shares of the Company’s common stock in such amounts, and subject to such terms and conditions, as the Committee may determine. The Committee may also grant restricted shares of the Company’s common stock in a manner which is intended to be deductible by the Company under Section 162(m) of the Internal Revenue Code, as discussed below. Subject to such limits as the Committee may determine from time to time, the recipient will have the same voting and dividend rights as any other stockholder of the Company.
Restricted Stock Units
A restricted stock unit is an unfunded, unsecured right to receive a share of the Company’s common stock, cash or other property at a future date. The Committee may grant restricted stock units in such amounts, and subject to such terms and conditions, as the Committee may determine. The Committee may also grant restricted stock units in a manner which is intended to be deductible by the Company under Section 162(m) of the Internal Revenue Code, as discussed below. The recipient will have only the rights of a general unsecured creditor of the Company and no rights as a stockholder of the Company until the Company’s common stock underlying the restricted stock units, if any, is delivered.
Dividend Equivalent Rights
The Committee may, in its discretion, include in the award agreement (other than for a stock option or a stock appreciation grant) a dividend equivalent right entitling the recipient to receive an amount equal to all or any portion of the regular cash dividends that would be paid on the shares of the Company’s common stock covered by such award as if such shares had been delivered. Dividend equivalent rights may be payable in cash, shares of the Company’s common stock or other property as determined by the Committee. Notwithstanding the foregoing, unless otherwise specified in an


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award agreement, a grantee’s right to dividend equivalent payments in the case of an award that is subject to vesting conditions will be treated as unvested so long as such award remains unvested, and any such dividend equivalent payments that would otherwise have been paid during the vesting period will instead be accumulated (and, if paid in cash, reinvested in additional shares of common stock based on the fair market value or the date of reinvestment) and paid within 30 days following the date on which such award is determined by the Company to have vested.
Other Stock-Based or Cash-Based Awards
The Committee may grant other types of equity-based or cash-based awards, including the grant or offer for sale of unrestricted shares of the Company’s common stock, performance share awards and performance units settled in cash, in such amounts, and subject to such terms and conditions, as the Committee may determine. The Committee may also grant other awards in a manner which is intended to be deductible by the Company under Section 162(m) of the Internal Revenue Code, as discussed below.
Other stock-based or cash-based awards (and awards of restricted stock and restricted stock units) may, at the discretion of the Committee, be granted in a manner which is intended to be deductible by the Company under Section 162(m) of the Internal Revenue Code. For such awards, each performance period, the Committee will establish the performance goals, which must be objective, and will prescribe a formula to determine the amount of the incentive that may be payable based upon the level of attainment of the performance goals during the performance period.
The performance goals will be based on one or more of the following business criteria (either separately or in combination) with regard to the Company (or a subsidiary, division, other operational unit or administrative department of the Company):
•  enterprise value or value creation targets;
•  revenue;
•  after-tax or pre-tax profits (including net operating profit after taxes) or net income (including that attributable to continuingand/or other operations);
•  operational cash flow or earnings before income tax or other exclusions (including free cash flow, cash flow per share or earnings before interest, taxes, depreciation and amortization);
•  reduction of, or limiting the level of increase in, all or a portion of the Company’s indebtedness, or those of its affiliates;
•  earnings per share or earnings per share from continuing operations;
•  return on capital employed (including return on invested capital or return on committed capital) or return on assets;
•  after-tax or pre-tax return on stockholder equity;
•  market share;
•  the fair market value of the shares of the Company’s common stock;
•  the growth in the value of an investment in the Company’s common stock assuming the reinvestment of dividends;
•  reduction of, or limiting the level of or increase in, all or a portion of controllable expenses or costs or other expenses or costs (including SG&A expenses or costs (excluding advertising) as a percentage of sales and cost of rental equipment sales);
•  economic value-added targets based on a cash flow return on investment formula; or
•  customer service measures or indices (including net promoter score).


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The business criteria may also be combined with cost of capital, assets, invested capital and stockholder equity to form an appropriate measure of performance.
In addition, performance goals may be based upon the attainment of specified levels of the Company’s or its affiliates’ performance (or that of any subsidiary, division, other operational unit or administrative department of the Company) under one or more of the measures described above relative to the performance of other corporations or the historic performance of the Company. To the extent permitted under Section 162(m) of the Internal Revenue Code, the Committee may (i) designate additional business criteria on which the performance goals may be based, or (ii) adjust, modify or amend the aforementioned business criteria.
The business criteria for performance goals under the 2010 Plan must be re-approved by the stockholders no later than the first stockholder meeting that occurs in the fifth year following the year in which stockholders previously approved the business criteria for performance goals in order for awards to qualify as “performance-based” compensation within the meaning of Section 162(m) of the Internal Revenue Code.
Vesting
The Committee will determine the time or times at which awards become vested, unrestricted or may be exercised, subject to the following limitations. Subject to accelerated vesting in the event of a change in control or a grantee’s retirement, disability or death (i) awards of stock options and stock appreciation rights will be subject to a minimum one-year vesting period, (ii) time-based vesting awards of “full value” awards will be subject to a minimum three-year vesting period and (iii) performance-based vesting awards of “full value” awards will have a minimum12-month performance period. Notwithstanding the foregoing, a maximum of 10% of the maximum aggregate number of shares of common stock reserved for issuance under the plan can be subject to “full value” awards without regard to the minimum vesting limits in the preceding sentence.
Change in Control
Unless otherwise provided in an award agreement, the 2010 Plan provides that, if a change in control occurs and (i) the common stock of the Company (or of any direct or indirect parent entity) is publicly traded and (ii) outstanding awards will be honored or assumed, or substantially equivalent awards substituted therefor, if a grantee’s employment is involuntarily terminated within 12 months after such change in control, (x) time-based vesting awards will become fully vested and exercisable as of the date such grantee’s employment is terminated and (y) performance-based vesting awards will be deemed earned at the target level (or if no target level is specified, the maximum level) with respect to all open performance periods, as of the date such grantee’s employment is terminated. However, if our common stock (or the stock of any direct or indirect parent entity) is not publicly traded, or awards are not honored or assumed, or substantially equivalent awards substituted therefor, the awards will vest as of the date of such change in control.
For purposes of the 2010 Plan, a “change in control” generally includes a person or entity acquiring more than 50% of the total voting power of the Company’s outstanding voting securities, as well as any merger, sale or disposition by the Company of all or substantially all of its assets or business combination involving the Company (other than a merger or business combination that leaves the voting securities of the Company outstanding immediately prior thereto continuing to represent—either by remaining outstanding or by being converted into voting securities of the surviving entity—more than 50% of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such merger or business combination), unless otherwise specified by the Committee. In no event will stockholder approval of a transaction be sufficient to constitute a “change in control”.
In addition, in the event of a change in control, the Committee may cancel awards for fair value (as determined in the sole discretion of the Committee), provide for the issuance of substitute awards


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or provide that for a period of at least 20 days prior to the change in control, stock options or stock appreciation rights that would not otherwise become exercisable prior to a change in control will be exercisable as to all shares of common stock subject thereto and that any stock options or stock appreciation rights not exercised prior to the consummation of the change in control will terminate and be of no further force or effect as of the consummation of the change in control.
Federal Income Tax Implications of Stock Options and Stock Appreciation Rights
The following is a brief description of the U.S. federal income tax consequences generally arising with respect to the grant of stock options and stock appreciation rights. This summary is not intended to constitute tax advice and is not intended to be exhaustive and, among other things, does not describe state, local or foreign tax consequences.
Incentive Stock Options
The recipient of an incentive stock option will not be required to recognize income for federal income tax purposes on the grant or exercise of such option, and the Company and its subsidiaries will not be entitled to a deduction. However, the excess of the fair market value of the Company’s common stock received on the date of exercise over the exercise price paid will be included in the recipient’s alternative minimum taxable income. The recipient’s basis in shares of the Company’s common stock received on exercise will be equal to the exercise price, and the recipient’s holding period in such shares will begin on the day following the date of exercise.
If an optionee does not dispose of the Company’s common stock acquired upon exercise within either the one-year period beginning on the date of exercise or the two-year period beginning on the date of grant of the incentive stock option, then any gain or loss realized by the optionee upon the subsequent disposition of such shares will be taxed as long-term capital gain or loss. In such event, no deduction will be allowed to the Company or any of its subsidiaries. If the optionee disposes of the Company’s common stock within the one-year or two-year periods referred to above (a “disqualifying disposition”), the optionee will recognize ordinary income at the time of disposition in an amount equal to the excess of the fair market value of the Company’s common stock on the date of exercise over the exercise price (or, if less, the net proceeds of the disposition), and the Company or one of its subsidiaries will generally be entitled to a corresponding deduction. Any excess of the amount realized on the disqualifying disposition over the fair market value of the shares on the date of exercise will be taxable as capital gain. If the amount realized is less than the exercise price, and the loss sustained on the disqualifying disposition would otherwise be recognized, the optionee will not recognize any ordinary income from the disposition and instead will recognize a capital loss.
Non-Qualified Stock Options and Stock Appreciation Rights
The recipient of a stock option or a stock appreciation right will not be required to recognize income for federal income tax purposes upon the grant of such award, and the Company and its subsidiaries will not be entitled to a deduction. Upon the exercise of an option or a stock appreciation right, the recipient will recognize ordinary income in the amount by which the fair market value of the Company’s common stock at the time of exercise exceeds the exercise price, and the Company or one of its subsidiaries will be entitled to a corresponding deduction. The recipient’s basis in the Company’s common stock received will equal the fair market value of the shares on the exercise date, and the recipient’s holding period will begin on the day following the exercise date.
Section 162(m)
Any entitlement to a tax deduction on the part of the Company or its subsidiaries is subject to the applicable tax rules, including, without limitation, Section 162(m) of the Internal Revenue Code. In general, Section 162(m) of the Internal Revenue Code denies a publicly held corporation a deduction for federal income tax purposes for compensation in excess of $1 million per year per person to its


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“covered employees,” subject to certain exceptions. The 2010 Plan is intended to satisfy the “performance-based compensation” exception under Section 162(m) of the Internal Revenue Code with respect to stock options, stock appreciation rights and certain grants of restricted stock, restricted stock units and other stock-based or cash-based awards.
Transfer Restrictions
Except to the extent otherwise provided in any award agreement, no award (or any rights or obligations thereunder) granted to any person under the 2010 Plan may be sold, exchanged, transferred, assigned, pledged, hypothecated or otherwise disposed of or hedged (including through the use of any cash-settled instrument), other than by will or by the laws of descent and distribution. No award may be transferred for value or consideration. All awards (and any rights thereunder) will be exercisable during the life of the recipient only by the recipient or by the recipient’s legal representative.
Amendment and Termination
Generally, our Board may from time to time suspend, discontinue, revise or amend the 2010 Plan. The 2010 Plan provides that our Board may, but is not required to, seek stockholder approval of amendments to the 2010 Plan, except that no amendment can be made without stockholder approval that would increase the maximum aggregate number of shares of Common Stock that may be issued under the Plan, materially modify the requirements for participation in the Plan, increase in the benefits accrued to grantees under the Plan or result in a repricing of stock options or stock appreciation rights. Our Board must also submit amendments to the 2010 Plan to stockholders if required by applicable law, regulation or rules, including the rules of a securities exchange or self-regulatory agency.
Unless previously terminated by our Board, the 2010 Plan will terminate on January 31, 2020, but any outstanding award will remain in effect until the underlying shares are delivered or the award lapses.
New Plan Benefits
No awards will be granted under the 2010 Plan prior to its approval by our stockholders. Awards under the 2010 Plan will be granted at the discretion of the Committee. As a result, it is not possible to determine the number or type of awards that will be granted to any person under the 2010 Plan.
Equity Compensation Plan Information
The Company currently maintains three equity incentive plans that provide for the issuance of our common stock to employees, directors and consultants. These plans consist of the 2001 Comprehensive Stock Plan (formerly the 2001 Senior Stock Plan), the 2001 Stock Plan and the1998-2 Stock Option Plan. In 2006, in connection with the amendment and restatement of the 2001 Comprehensive Stock Plan, all shares then remaining available for grant under all of the Company’s then outstanding equity incentive plans, including the 2001 Stock Plan and the1998-2 Stock Option Plan, were transferred to the 2001 Comprehensive Stock Plan. Following the adoption of the 2001 Comprehensive Stock Plan, additional grants were generally not permitted under the Company’s other equity incentive plans, but additional grants were permitted solely to the extent that any shares again became available due to the cancellation or expiration of existing options or other grants under such plans. In addition, stock options and other equity awards remain outstanding under the 1997 Stock Option Plan. The 2001 Comprehensive Stock Plan was last approved by stockholders in 2006. Neither the 2001 Stock Plan nor the1998-2 Stock Option Plan have been approved by the Company’s stockholders.


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The following table sets forth information regarding outstanding options and shares reserved for future issuance under the foregoing plans (but not the 2010 Plan) as of December 31, 2009:
             
      (c)
      Number of Securities
  (a)
   Remaining Available for
  Number of Securities
 (b)
 Future Issuance Under
  to be Issued Upon
 Weighted Average
 Equity Compensation
  Exercise of
 Exercise Price of
 Plans (Excluding
  Outstanding Options,
 Outstanding Options,
 Securities Reflected in
Plan Category
 Warrants and Rights Warrants and Rights Column (a))
 
Equity compensation plans approved by security holders  3,330,482(1)  17.94412   1,193,692(2)
Equity compensation plan not approved by security holders  712,186(3)  8.003121   443,490(4)
Total
  4,042,668       1,637,182 
(1)Consists of awards issued under the 2001 Comprehensive Stock Plan and the 1997 Stock Option Plan. This amount includes 1,260,557 restricted stock units. The weighted-average exercise price information in column (b) does not include these restricted stock units.
(2)Consists of shares available under the 2001 Comprehensive Stock Plan, which may be subject to awards of stock options, stock appreciation rights, shares of restricted stock, restricted stock units and performance awards as determined by the Committee in its discretion. In addition, shares covered by outstanding awards become available for new awards if the award is forfeited or expires before delivery of the shares. No additional awards may be granted under the 1997 Stock Option Plan.
(3)Consists of awards issued under the1998-2 Stock Option Plan. The plans that were not approved by our stockholders are our 1998 Supplemental Stock Option Plan and our 2001 Stock Plan, although there are no awards outstanding under our 2001 Stock Plan. Only employees who are not officers or directors are eligible for awards under these plans. The 1998 Supplemental Stock Option Plan provides for the grant of stock options, and the 2001 Stock Plan provides for the award of equity and equity-based awards including stock options and shares of restricted stock. As noted above, no further shares are authorized for grant under these plans other than shares that become available for grant due to the cancellation or termination of outstanding awards. If approved by stockholders, the 2010 Plan will replace our existing equity compensation plans and become the vehicle for future equity compensation.
(4)This amount includes 418,251 shares available under the1998-2 Stock Option Plan for future awards of stock options and 25,239 shares available under the 2001 Stock Plan. Under the 2001 Stock Plan, the Company may award stock options, stock appreciation rights, shares of restricted stock and stock units as determined by the Committee in its discretion. In addition, shares covered by outstanding awards become available for new awards if the award is forfeited or expires before delivery of the shares.
If the 2010 Plan is approved by stockholders, no additional grants will be made under the 2001 Comprehensive Stock Plan, the 2001 Stock Plan or the1998-2 Stock Option Plan and shares remaining available for grant under the plans will be transferred to, and available for grant under, the 2010 Plan. In addition, any shares which would again become available due to cancellation or expiration of existing awards under the 2001 Comprehensive Stock Plan, the 2001 Stock Plan and the1998-2 Stock Option Plan will become available for grant under the 2010 Plan, except that no more than 5,068,883 shares subject to existing awards under the 2001 Comprehensive Stock Plan, the 2001 Stock Plan and the1998-2 Stock Option Plan in the aggregate may become available for grant under the 2010 Plan. Additionally, the number of shares authorized under the plan will be adjusted by the Committee to prevent the enlargement or dilution of rights as a result of any increase or decrease in the number of issued shares of common stock resulting from a recapitalization, stock split, reverse stock split, stock dividend, spinoff, splitup, combination, reclassification or exchange of shares of


63


Common Stock, merger, consolidation, rights offering, separation, reorganization or liquidation, or any other change in the corporate structure or shares of Common Stock, including any extraordinary cash dividend or extraordinary distribution.
Vote Required
Approval of the 2010 Plan requires the affirmative vote of a majority of the shares present or represented by proxy at the annual meeting at which quorum is present and entitled to vote on this proposal and furthermore requires that the total votes cast with regard to the 2010 Plan must represent over 50% of all shares of stock entitled to vote on the 2010 Plan. Abstentions will have the same effect as a vote against this proposal, whereas shares not represented at the meeting will not be counted for purposes of determining whether the plan has been approved. Broker non-votes will have no effect on the outcome of this vote. Abstentions and broker non-votes will each be counted as present for purposes of determining the presence of a quorum.
Board Recommendation
The Board believes that the proposed adoption of the 2010 Plan is in the best interests of the Company and its stockholders for the reasons stated above.
Therefore, the Board unanimously recommends a vote FOR the proposal to approve the adoption of the 2010 Long Term Incentive Plan (designated as Proposal 2 on the enclosed proxy card).


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PROPOSAL 3
RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORSREGISTERED

PUBLIC ACCOUNTING FIRM

General

The Audit Committee has reappointedappointed E&Y as independent auditorsregistered public accounting firm to audit the financial statements and the internal control over financial reporting of the Company for 2010,2013, subject to ratification by stockholders and execution of an engagement letter in a form satisfactory to the Audit Committee.

stockholders.

In the event that our stockholders fail to ratify this reappointment,appointment, or an engagement letter is not finalized, other certifiedanother independent registered public accountantsaccounting firm will be appointed by the Audit Committee. Even if this reappointmentappointment is ratified, the Audit Committee, in its discretion, may appoint a new independent registered public accounting firm at any time during the year if the Audit Committee believes that such a change would be in the best interest of the Company and its stockholders.

A representative of E&Y is expected to be present at the 20102013 annual meeting with an opportunity to make a statement if he or she so desires and will be available to respond to questions.

Information Concerning Fees Paid to Our AuditorsIndependent Registered Public Accounting Firm

The following table sets forth the fees paid or accrued by the Company for the audit and other services provided by E&Y for fiscal years 20092012 and 2008.

         
  2009  2008 
 
Audit Fees $4,014,075  $4,431,027 
Audit-Related Fees $283,800  $535,000 
Tax Fees $20,000  $15,000 
All Other Fees $6,000  $6,000 
         
Total $4,323,875  $4,987,027 
2011.

   2012   2011 

Audit Fees

  $3,820,000    $2,434,511  

Audit-Related Fees

  $55,000    $55,000  

Tax Fees

  $159,500    $38,150  

All Other Fees

  $3,000    $3,000  
  

 

 

   

 

 

 

Total

  $4,037,500    $2,530,661  

Audit Fees.Fees.    Audit fees consist of fees associated with the integrated audit of our annual financial statements and internal control over financial reporting, review of our quarterly reports onForm 10-Q, and other services that are normally provided by the independent auditorregistered public accounting firm in connection with statutory and regulatory filings or engagements.

Audit-Related Fees.Fees.    Audit-related fees consist of fees for services, other than the services described under “Audit Fees,” which are reasonably related to the audit of our annual financial statements and review of our quarterly reports onForm 10-Q. These fees included fees for (i) services related to audits of the Company’s employee benefit plansplan of $140,000$55,000 in fiscal 20092012 and $150,000 in fiscal 2008, and (ii) services related to controls assessments of $143,800 in fiscal 2009 and $385,000 in fiscal 2008.

2011.

Tax Fees.Fees.    Tax fees consist of fees for services rendered for tax compliance, tax advice and tax planning. These fees included fees for (i) assistance with international tax complianceservices of $20,000$28,000 in fiscal 2009 and $0 in fiscal 2008, and2011, (ii) state and localother tax services of $0$29,500 in fiscal 20092012 and $15,000$10,150 in fiscal 2008.

2011, and (iii) merger related tax services of $130,000 in fiscal 2012.

All Other Fees.Fees.    All other fees consist of fees for services, other than services described in the above three categories, totaling $6,000$3,000 in fiscal 20092012 and 2008,$3,000 in fiscal 2011, principally including support services.

Policy on Audit Committee Pre-Approval of Audit and Non-Audit Services of Independent AuditorRegistered Public Accounting Firm

The charter of the Audit Committee requires that the committee pre-approve all auditing services and permitted non-audit services (including the fees and terms thereof) to be performed for the


65


Company by its independent auditor,registered public accounting firm, subject to the de minimis exceptions for

non-audit services described in Section 10A(i)(1)(B) of the Exchange Act andRule 2-01 ofRegulation S-X thereunder. The Audit Committee pre-approved 100% of the auditing services and permitted non-audit services rendered by E&Y in 20092012 and 2008.

2011.

The Audit Committee’s policy is to either pre-approve specific services or specific categories of services. In each case, a fee budget is approved for the service or category, as the case may be, and such budget may not be exceeded without further approval by the Audit Committee. When a category of service is pre-approved, sufficient details must be provided to enable the members of the Audit Committee to understand the nature of the services being approved. In addition, the categories must be sufficiently narrow that management will not later be placed in the position of deciding the scope of the services that have been pre-approved.

The Audit Committee may delegate its pre-approval authority to a subcommittee consisting of one or more members of the Audit Committee; provided that any pre-approval by an individual member is required to be reported to the full committee for its review at its next scheduled meeting. Currently, Mr. McAuleyMcKinney exercises such delegated pre-approval authority on behalf of the Audit Committee.

Policy on Hiring Current or Former Employees of Independent AuditorRegistered Public Accounting Firm

The Audit Committee has adopted a policy regarding the hiring of current or former employees of the Company’s independent auditor.registered public accounting firm. Pursuant to this policy, the Company generally will not hire or permit to serve on the Board any person who is concurrently a partner, principal, shareholder or professional employee of its independent auditorregistered public accounting firm or, in certain cases, an immediate family member of such a person. In addition, the Company generally will not hire a former partner, principal, shareholder or professional employee of its independent auditorregistered public accounting firm in a financial reporting oversight role if he or she was a member of the audit engagement team who provided more than ten hours of audit, review or attest services for the Company without waiting for a required two-year “cooling-off” period to elapse. Further, the Company generally will not hire a former partner, principal, shareholder or professional employee of its independent auditorregistered public accounting firm in an accounting role or a financial oversight role if he or she remains in a position to influence the independent auditor’sregistered public accounting firm’s operations or financial policies, has capital balances in the independent auditorregistered public accounting firm or maintains certain other financial arrangements with the independent auditor.

registered public accounting firm.

This policy is subject to certain limited exceptions, such as with respect to individuals employed by the Company as a result of a business combination between an entity that is also an audit client of the independent auditorregistered public accounting firm and individuals employed by the Company in an emergency or other unusual circumstance, provided that the Audit Committee determines that the relationship is in the best interest of the Company’s stockholders.

Voting

Ratification of the reappointmentappointment of E&Y as independent auditorsregistered public accounting firm to audit the financial statements of the Company for 20102013 requires the affirmative vote of a majority of the shares present in person or represented by proxy at the annual meeting and entitled to vote on the matter. Abstentions will have the same effect as a vote against such ratification, whereas shares not represented at the meeting will not be counted for purposes of determining whether such ratification has been approved.

The Board unanimously recommends a vote FOR the ratification of the reappointmentappointment of E&Y as independent auditorsregistered public accounting firm of the Company (designated as Proposal 2 on the enclosed proxy card).

PROPOSAL 3

ADVISORY APPROVAL OF THE COMPANY’S EXECUTIVE COMPENSATION

As required by Exchange Act rules, we are holding an advisory vote to give stockholders the opportunity to express their views on the compensation of our named executive officers. At our 2011 annual meeting, our stockholders voted (on a non-binding basis) in favor of holding an advisory vote on executive compensation every year, consistent with the recommendation of our Board. After consideration of these results, we have decided to hold future advisory votes on executive compensation each year until the next advisory vote on frequency occurs. Under this policy, the next advisory vote to approve executive compensation will be held in 2014.

This vote is not intended to address any specific item of compensation, but rather the overall compensation of the named executive officers and the executive compensation philosophy, policies and programs described in this proxy statement. This proposal is advisory, and therefore not binding on the Company, the Board or the Compensation Committee. We ask that you support the compensation of our named executive officers as disclosed under the heading “Executive Compensation,” including the “Compensation Discussion and Analysis” section and the accompanying compensation tables and related narrative disclosure.

As described in detail under “Executive Compensation,” we seek to align executive compensation with the achievement of the Company’s business objectives and to attract, reward and retain talented executive officers. The Board believes the Company’s compensation program strikes the appropriate balance between utilizing responsible, measured pay practices and incentivizing the named executive officers to create value for our stockholders. In addition, the Company’s 2012 financial performance, as compared to 2011 (on a pro forma basis, assuming the Company and RSC were combined for full year 2012 and 2011), reflected increases in total revenues of 12.8%, Adjusted EBITDA of 33%, rental rates by 6.9%, and total stockholder return by 54.04%. Our stockholders have supported the Company’s compensation program by voting overwhelmingly in favor of the say-on-pay proposals approving the compensation paid to the named executive officers in 2011 and 2012. In 2011, 98.99% of stockholders approved our compensation program. At the 2012 annual meeting, 99.36% of stockholders voting either for or against approval of our compensation program approved our compensation program. Some of the key aspects of our compensation program are as follows:

A substantial percentage of our compensation is performance-based equity compensation subject to certain forfeiture provisions. The Company has determined to make more significant use of performance-based securities that vest based on the achievement of certain performance goals. These performance-based securities are directly linked to the Company’s financial performance metrics and vest based on these metrics, as opposed to time-based securities, which vest based simply on continued employment;

Our compensation program does not provide for special perquisites for our named executive officers, aircraft usage or tax gross-ups (except in the case of corporate relocations); and

In February 2010, we adopted stock ownership guidelines for senior management. Although these stock ownership guidelines do not require compliance until 2015, our named executive officers and all other officers were in compliance with them as of December 2012.

You are encouraged to read the information detailed under “Executive Compensation” beginning on page 20 of this proxy statement, for additional details about our executive compensation programs.

The Board strongly endorses the Company’s executive compensation program and recommends that stockholders vote in favor of the following resolution:

“RESOLVED, that the Company’s stockholders approve, on an advisory basis, the compensation paid to the Company’s named executive officers, as disclosed in the Company’s Proxy Statement for the 2013 Annual Meeting of Stockholders pursuant to Item 402 of Regulation S-K, including the “Compensation Discussion and Analysis,” compensation tables and narrative discussion.”

The Board unanimously recommends a vote FOR the approval of the compensation paid to our named executive officers, as disclosed in this proxy statement pursuant to the compensation disclosure rules of the SEC (designated as Proposal 3 on the enclosed proxy card).


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OTHER MATTERS

Other Matters to be Presented at the 20102013 Annual Meeting

As of the date of this proxy statement, the Board does not know of, or have reason to expect that there will be, any matter to be presented for action at the annual meeting other than the proposals described herein. If any other matters not described herein should properly come before the annual meeting for stockholder action, it is the intention of the persons named in the accompanying proxy to vote, or otherwise act, in respect thereof in accordance with the Board’s recommendations.

Availability of Annual Report onForm 10-K and Proxy Statement

Upon the written request of any record holder or beneficial owner of shares entitled to vote at the annual meeting, we will provide, without charge, a copy of our annual report onForm 10-K for the fiscal year ended December 31, 2009,2012, as filed with the SEC, including financial statements and financial statement schedules, but excluding exhibits. Such requests should be mailed to United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831, Attention: Corporate Secretary.

Stockholders of record sharing an address who wish to receive separate paper copies of the proxy statement and annual report to stockholders, or who wish to begin receiving a single paper copy of such materials, may make such request as follows:

if you are a stockholder of record, by writing to our transfer agent, American Stock Transfer & Trust Company, at 59 Maiden Lane, New York, NY 10038 or by calling 1-800-937-5449; or

if you are a beneficial owner, by contacting your bank, broker or other nominee or fiduciary to make such request.

•  if you are a stockholder of record, by writing to our transfer agent, American Stock Transfer & Trust Company, at 59 Maiden Lane, New York, NY 10038 or by calling1-800-937-5449; or
•  if you are a beneficial owner, by contacting your bank, broker or other nominee or fiduciary to make such request.

Stockholders of record sharing an address who elect to receive a single paper copy of the proxy statement and annual report will continue to receive separate proxy cards.

If you would like to receive future stockholder communications via the Internet exclusively, and no longer receive any material by mail, please visithttp://www.amstock.comand click on “Shareholder Account Access” to enroll. Please enter your account number and tax identification number to log in, then select “Receive Company Mailings viaE-Mail” and provide youre-mail address. address.

Incorporation by Reference

To the extent that this proxy statement has been or will be specifically incorporated by reference into any other filing by the Company under the Securities Act of 1933, as amended (the “Securities Act”) or the Exchange Act, the sections of this proxy statement entitled “Compensation Committee Report” and “Audit Committee Report” (to the extent permitted by SEC rules) shall not constitute soliciting materials and should not be deemed filed or so incorporated, except to the extent the Company specifically incorporates such report in such filing.

Section 16(a) Beneficial Ownership Reporting Compliance

The members of the Board, the executive officers and persons who hold more than ten percent of the outstanding Common Stock are subject to the reporting requirements of Section 16(a) of the Exchange Act, which requires our officers and directors, and persons who own more than 10% of a registered class of our equity securities,them to file reports with respect to their ownership of ownershipour common stock and changestheir transactions in ownership withsuch common stock. Based upon a review of (i) the SEC. Officers, directors and greater-than-10% stockholders are required by SEC regulations to furnish us with copies of all Section 16(a) reports that they file.

Based solely upon review ofwe have received from such persons or entities for transactions in our common stock and their common stock holdings for the copiesfiscal year ended December 31, 2012 and (ii) the representations received from one or more of such persons or entities that no annual Form 5 reports furnishedwere required to us and written representations from certain ofbe filed by them for the fiscal year ended December 31, 2012, we believe all reporting requirements under Section 16(a) for such fiscal year were met in a timely manner by our directors, executive officers and directors that no other such reports were required, we believe that during the period from January 1, 2009 through December 31, 2009, all Section 16(a) filing requirements applicable to our officers, directors and greater-than-10% beneficial owners were complied with on a timely basis, except that, due to administrative errors:


67of more than ten percent of our common stock.


(i) Mr. Kneeland’s disposition of 16,667 RSUs, acquisition of 16,667 shares of common stock and disposition of 5,242 shares of common stock on May 15, 2009 was not reported on Form 4 until June 4, 2009 and (ii) Dr. Britell’s disposition of 1,772 RSUs and acquisition of 1,772 shares of common stock on May 15, 2009 was not reported on Form 4 until January 7, 2010.
Stockholder Proposals for the 20112014 Annual Meeting

A stockholder proposal for business to be brought before the 20112014 annual meeting of stockholders will be acted upon only in the following circumstances:

if the proposal is to be included in next year’s proxy statement, pursuant to Rule 14a-8 under the Exchange Act, the proposal (meeting all the requirements set forth in the SEC’s rules and regulations) is received by our corporate secretary on or before November 27, 2013; or

if the proposal is not to be included in next year’s proxy statement, pursuant to our by-laws, a written proposal (meeting all other requirements set forth in our by-laws) is received by our corporate secretary after January 8, 2014 but on or before February 7, 2014 (unless the 2014 annual meeting is not scheduled to be held within the period between April 8, 2014 and June 7, 2014, in which case our by-laws prescribe an alternate deadline).

•  if the proposal is to be included in next year’s proxy statement, pursuant to Rule14a-8 under the Exchange Act, the proposal (meeting all the requirements set forth in the SEC’s rules and regulations) is received by our corporate secretary on or before December 1, 2010; or
•  if the proposal is not to be included in next year’s proxy statement, pursuant to our by-laws, a written proposal (meeting all other requirements set forth in our by-laws) is received by our corporate secretary after January 11, 2011 but on or before February 10, 2011 (unless the 2011 annual meeting is not scheduled to be held within the period between April 11 and June 10, in which case our by-laws prescribe an alternate deadline).

In addition, the stockholder proponent must appear in person at the 20112014 annual meeting or send a qualified representative to present such proposal.

Proposals should be sent to United Rentals, Inc., Five Greenwich Office Park, Greenwich, Connecticut 06831, Attention: Attention:Corporate Secretary.


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APPENDIX A

NON-GAAP RECONCILIATIONS

UNITED RENTALS, INC.
2010 LONG TERM INCENTIVE PLAN

ARTICLE IEBITDA AND ADJUSTED EBITDA GAAP RECONCILIATION

GENERAL
1.1       Purpose
The purpose

(In millions)

EBITDA represents the sum of net income, provision for income taxes, interest expense, net, interest expense-subordinated convertible debentures, net, depreciation of rental equipment, and non-rental depreciation and amortization. Adjusted EBITDA represents EBITDA plus the sum of the United Rentals, Inc. 2010 Long Term Incentive Plan is to attract, retain and motivate employees (including prospective employees), directors, consultants and others who may perform services forRSC merger related costs, restructuring charge, stock compensation expense, net, the Company, to compensate them for their contributions to the long-term growth and profitsimpact of the Companyfair value mark-up of acquired RSC fleet and to encourage them to acquire a proprietary interest ininventory and the successgain on sale of the Company.

This 2010 Long Term Incentive Plan replaces the Predecessor Plans for Awards granted onsoftware subsidiary. EBITDA and adjusted EBITDA are not measures of financial performance or after the Effective Date. Awards mayliquidity under GAAP and, accordingly, should not be granted under the Predecessor Plans beginning on the Effective Date, but the adoptionconsidered as alternatives to net income or cash flow from operating activities as indicators of operating performance or liquidity. The table below provides a reconciliation between net income and effectivenessEBITDA and adjusted EBITDA.

   Year Ended
December 31,
 
   2012  2011 

Net income

  $75   $101  

Provision for income taxes

   13    63  

Interest expense, net

   512    228  

Interest expense—subordinated convertible debentures, net

   4    7  

Depreciation of rental equipment

   699    423  

Non-rental depreciation and amortization

   198    57  
  

 

 

  

 

 

 

EBITDA(A)

  $1,501   $879  
  

 

 

  

 

 

 

RSC merger related costs(1)

   111    19  

Restructuring charge(2)

   99    19  

Stock compensation expense, net(3)

   32    12  

Impact of the fair value mark-up of acquired RSC fleet and inventory(4)

   37      

Gain on sale of software subsidiary(5)

   (8    
  

 

 

  

 

 

 

Adjusted EBITDA(B)

  $1,772   $929  
  

 

 

  

 

 

 

A)Our EBITDA margin was 36.5% and 33.7% for the years ended December 31, 2012 and 2011, respectively.

B)Our adjusted EBITDA margin was 43.0% and 35.6% for the year ended December 31, 2012 and 2011, respectively.

(1)Reflects transaction costs associated with the RSC Transaction.

(2)Reflects severance costs and branch closure charges associated with the RSC Transaction and our closed restructuring program.

(3)Represents non-cash, share-based payments associated with the granting of equity instruments.

(4)Reflects additional costs recorded in cost of rental equipment sales, cost of equipment rentals, excluding depreciation, and cost of contractor supplies sales associated with the fair value mark-up of rental equipment and inventory acquired in the RSC Transaction. The costs relate to equipment and inventory acquired in the RSC Transaction and subsequently sold.

(5)Reflects a gain recognized upon the sale of a former subsidiary that developed and marketed software.

RECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO EBITDA AND

ADJUSTED EBITDA

(In millions)

   Year Ended
December 31,
 
   2012  2011 

Net cash provided by operating activities

  $721   $612  

Adjustments for items included in net cash provided by operating activities but excluded from the calculation of EBITDA:

   

Amortization of deferred financing costs and original issue discounts

   (23  (22

Gain on sales of rental equipment

   125    66  

Gain on sales of non-rental equipment

   2    2  

Gain on sale of software subsidiary(5)

   8      

RSC merger related costs(1)

   (111  (19

Restructuring charge(2)

   (99  (19

Stock compensation expense, net(3)

   (32  (12

Loss on extinguishment of debt securities and ABL amendment(6)

   (72  (3

Loss on retirement of subordinated convertible debentures

       (2

Changes in assets and liabilities

   571    49  

Cash paid for interest, including subordinated convertible debentures

   371    203  

Cash paid for income taxes, net

   40    24  
  

 

 

  

 

 

 

EBITDA

  $1,501   $879  
  

 

 

  

 

 

 

Add back:

   

RSC merger related costs(1)

   111    19  

Restructuring charge(2)

   99    19  

Stock compensation expense, net(3)

   32    12  

Impact of the fair value mark-up of acquired RSC fleet and inventory(4)

   37      

Gain on sale of software subsidiary(5)

   (8    
  

 

 

  

 

 

 

Adjusted EBITDA

  $1,772   $929  
  

 

 

  

 

 

 

(1)Reflects transaction costs associated with the RSC Transaction.

(2)Reflects severance costs and branch closure charges associated with the RSC Transaction and our closed restructuring program.

(3)Represents non-cash, share-based payments associated with the granting of equity instruments.

(4)Reflects additional costs recorded in cost of rental equipment sales, cost of equipment rentals, excluding depreciation, and cost of contractor supplies sales associated with the fair value mark-up of rental equipment and inventory acquired in the RSC Transaction. The costs relate to equipment and inventory acquired in the RSC Transaction and subsequently sold.

(5)Reflects a gain recognized upon the sale of a former subsidiary that developed and marketed software.

(6)Reflects losses on the extinguishment of certain debt securities and write-offs of debt issuance costs associated with the October 2011 amendment of our ABL facility.

FREE CASH FLOW GAAP RECONCILIATION

(In millions)

We define free cash flow (usage) as (i) net cash provided by operating activities less (ii) purchases of this is 2010 Long Term Incentive Plan will not affect the terms or conditionsrental and non-rental equipment plus (iii) proceeds from sales of any outstanding grants under the Predecessor Plans prior to the Effective Date.

1.2       Definitions of Certain Terms
For purposes of this 2010 Long Term Incentive Plan, the following terms have the meanings set forth below:
1.2.1 Award means an award made pursuant to the Plan.
1.2.2 Award Agreement means the written document by which each Award is evidenced,rental and which may, but need not be (as determined by the Committee) executed or acknowledged by a Grantee as a condition to receiving an Award or thenon-rental equipment and excess tax benefits under an Award (such execution or acknowledgement to be in writing or through an electronic grant notification system maintained by or on behalf of the Company), and which sets forth the terms and provisions applicable to Awards granted under the Plan to such Grantee. Any reference herein to an agreement in writing will be deemed to include an electronic writing to the extent permitted by applicable law.
1.2.3 Board means the Board of Directors of United Rentals.
1.2.4 Cause means, when used in connection with the termination of a Grantee’s Employment, (a) if the Grantee has an effective employment agreement with the Company at the time of grant, the definition used in such employment agreement at the time of grant, or (b) if the Grantee does not have an effective employment agreement at the time of grant, unless otherwise provided in the Grantee’s Award Agreement, the termination of the Grantee’s Employment with the Company on account of: (i) a Grantee’s continued failure to substantially perform his or her duties (other than as a result of total or partial incapacity due to physical or mental illness); (ii) a Grantee’s commission of a crime constituting (x) a felony under the laws of the United States or any state thereof or (y) a misdemeanor involving moral turpitude; (iii) a Grantee’s fraud, misappropriation, misconduct or dishonesty in connection with his or her duties; (iv) any act or omission which is, or is reasonably likely to be, materially adverse or injurious (financially, reputationally or otherwise) to the Company; (v) a Grantee’s breach of any material obligations contained in the Grantee’s employment agreement or offer letter with the Company, including, but not limited to, any restrictive covenants or obligations of confidentiality contained therein or (vi) a Grantee’s breach of the Company’s Code of Conduct; or (vii) a Grantee’s material breach of any Company policies and procedures applicable to the Grantee. If, subsequent to a Grantee’s termination of Employment, it is discovered that such Grantee’s Employment could have been


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terminated for Cause, the Grantee’s Employment shall, at the election of the Committee, in its sole discretion, be deemed to have been terminated for Cause retroactively to the date the events giving rise to Cause occurred.
1.2.5 Certificate means a stock certificate (or other appropriate document or evidence of ownership) representing shares of Common Stock.
1.2.6 Change in Control means, unless otherwise provided in the Grantee’s Award Agreement, (a) any person or business entity is or becomes a “beneficial owner” (as defined inRule 13d-3 under the Exchange Act), directly or indirectly, of securities of United Rentals representing more than 50% of the total voting power represented by then outstanding voting securities of United Rentals or (b) there shall be consummated a merger of United Rentals, the sale or disposition by United Rentals of all or substantially all of its assets within a12-month period, or any other business combination of United Rentals with any other corporation or business entity, but not including any merger or business combination of United Rentals which would result in the voting securities of United Rentals outstanding immediately prior thereto continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity) more than 50% of the total voting power represented by the voting securities of United Rentals or such surviving entity outstanding immediately after such merger or business combination. Notwithstanding anything herein to the contrary, in no event shall shareholder approval of a transaction which, if consummated, would constitute a Change in Control constitute a Change in Control.
1.2.7 Code means the Internal Revenue Code of 1986, as amended from time to time, or any successor thereto, and the applicable rulings and regulations thereunder.
1.2.8 Committee has the meaning set forth inSection 1.3.1.
1.2.9 Common Stock means the common stock of United Rentals, par value $0.01 per share, and any other securities or property issued in exchange therefor or in lieu thereof pursuant toSection 1.6.4.
1.2.10 Company means United Rentals and its consolidated subsidiaries.
1.2.11 Consent has the meaning set forth inSection 3.3.2.
1.2.12 Consultant means any individual, corporation, partnership, limited liability company or other entity that provides bona fide consulting or advisory services to the Company pursuant to a written agreement.
1.2.13 Covered Person has the meaning set forth inSection 1.3.4.
1.2.14 Director means a member of the Board or a member of the board of directors of a consolidated subsidiary of United Rentals.
1.2.15 Effective Date means the later of (a) the date the Board approves the Plan and (ii) the date the Plan is approved by the stockholders of United Rentals.
1.2.16 Employee means a regular, active employee and a prospective employee of the Company.
1.2.17 Employment means (a) a Grantee’s employment if the Grantee is an Employee of the Company, (b) a Grantee’s services as a Director if the Grantee is a Director or (c) a Grantee’s services as a Consultant if the Grantee is a Consultant to the Company. The terms “employ” and “employed” will have their correlative meanings. The Committee in its sole discretion may determine (i) whether and when a Grantee’s leave of absence results in a termination of Employment (for this purpose, unless the Committee determines otherwise, a Grantee will be treated as terminating Employment with the Company upon the occurrence of an Extended Absence), (ii) whether and when a change in a Grantee’s association with the Company results in


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a termination of Employment and (iii) the impact, if any, of any such leave of absence or change in association on outstanding Awards. Unless expressly provided otherwise, any references in the Plan or any Award Agreement to a Grantee’s Employment being terminated will include both voluntary and involuntary terminations. Notwithstanding the foregoing, with respect to any Award subject to Section 409A (and not exempt therefrom), a Grantee’s termination of Employment means a Grantee’s “separation from service” (as such term is defined and used in Section 409A).
1.2.18 Exchange Act means the Securities Exchange Act of 1934, as amended from time to time, or any successor thereto, and the applicable rules and regulations thereunder.
1.2.19 Extended Absence means the Grantee’s inability to perform for six continuous months, due to illness, injury or pregnancy-related complications, substantially all the essential duties of the Grantee’s occupation, as determined by the Committee.
1.2.20 Fair Market Value means, with respect to a share of Common Stock, the closing price reported for the Common Stock on the applicable date as reported on the New York Stock Exchange or, if not so reported, as determined in accordance with a valuation methodology approved by the Committee, unless determined as otherwise specified herein. For purposes of the grant of any Award, the applicable date will be the trading day on which the Award is granted or, if the date the Award is grantedshare-based payment arrangements, net. Free cash flow (usage) is not a trading day, the trading day immediately prior to the date the Award is granted. For purposesmeasure of the exercise of any Award, the applicable date is the date a notice of exercise is received by the Companyfinancial performance or if such date is not a trading day, the trading day immediately following the date a notice of exercise is received by the Company.
1.2.21 Full Value Award means an Award other than a stock option, stock appreciation right or other Award for which the Grantee pays the grant date intrinsic value (whether directly or by forgoing a right to receive a cash payment from the Company), and which is settled by the issuance of shares of Common Stock.
1.2.22 Grantee means an Employee, Director or Consultant who receives an Award.
1.2.23 Incentive Stock Option means a stock option to purchase shares of Common Stock that is intended to be an “incentive stock option” within the meaning of Sections 421 and 422 of the Code, as now constituted or subsequently amended, or pursuant to a successor provision of the Code, and which is designated as an Incentive Stock Option in the applicable Award Agreement.
1.2.24 Other Stock-Based or Cash-Based Awards means awards granted pursuant toSection 2.8.
1.2.25 Performance-Based Awards means certain Other Stock-Based or Cash-Based Awards granted pursuant toSection 2.8.2.
1.2.26 Plan means this United Rentals, Inc. 2010 Long Term Incentive Plan, as amended from time to time.
1.2.27 Plan Action will have the meaning set forth inSection 3.3.1.
1.2.28 Predecessor Plan means each of the 2001 Comprehensive Stock Plan of United Rentals, Inc. (formerly the 2001 Senior Stock Plan), the 2001 Stock Plan of United Rentals, Inc. and the1998-2 Stock Option Plan of United Rentals, Inc., each as amended to the Effective Date.
1.2.29 Section 162(m) means the exception for performance-based compensationliquidity under Section 162(m) of the Code, including any amendments or successor provisions to that section, and any Treasury Regulations and other administrative guidance thereunder, in each case as they may be from time to time amended or interpreted through further administrative guidance.


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1.2.30 Section 409A means the nonqualified deferred compensation rules under Section 409A of the Code, including any amendments or successor provisions to that section, and any Treasury Regulations and other administrative guidance thereunder, in each case as they may be from time to time amended or interpreted through further administrative guidance.
1.2.31 Securities Act means the Securities Act of 1933, as amended from time to time, or any successor thereto, and the applicable rules and regulations thereunder.
1.2.32 Ten Percent Stockholder means a person owning stock possessing more than 10% of the total combined voting power of all classes of stock of United Rentals and of any subsidiary or parent corporation of United Rentals.
1.2.33 Treasury Regulations means the regulations promulgated under the Code by the United States Treasury Department, as amended.
1.2.34 United Rentals means United Rentals, Inc., or a successor entity thereto.
1.3       Administration
1.3.1 The Compensation Committee of the Board (as constituted from time to time, and including any successor committee, theCommittee) will administer the Plan unless a different committee is appointed by the Board. In particular, the Committee will have the authority in its sole discretion to:
(a) exercise all of the powers granted to it under the Plan;
(b) construe, interpret and implement the Plan and all Award Agreements;
(c) prescribe, amend and rescind rules and regulations relating to the Plan, including rules governing the Committee’s own operations;
(d) make all determinations necessary or advisable in administering the Plan;
(e) correct any defect, supply any omission and reconcile any inconsistency in the Plan;
(f) amend the Plan to reflect changes in applicable law but, subject toSection 1.6.4 or as otherwise specifically provided herein, no such amendment shall adversely impair the rights of the Grantee of any Award without the Grantee’s consent;
(g) grant Awards and determine who will receive Awards, when such Awards will be granted and the terms of such Awards, including setting forth provisions with regard to the effect of a termination of Employment on such Awards;
(h) amend any outstanding Award Agreement in any respect, including, without limitation, to (1) accelerate the time or times at which the Award becomes vested, unrestricted or may be exercised (and, in connection with such acceleration, the Committee may provide that any shares of Common Stock acquired pursuant to such Award will be restricted stock, which is subject to vesting, transfer, forfeiture or repayment provisions similar to those in the Grantee’s underlying Award), (2) accelerate the time or times at which shares of Common Stock are delivered under the Award (and, without limitation on the Committee’s rights, in connection with such acceleration, the Committee may provide that any shares of Common Stock delivered pursuant to such Award will be restricted stock, which is subject to vesting, transfer, forfeiture or repayment provisions similar to those in the Grantee’s underlying Award), (3) waive or amend any goals, restrictions or conditions set forth in such Award Agreement, or impose new goals, restrictions and conditions or (4) reflect a change in the Grantee’s circumstances (e.g., a change to part-time employment status or a change in position, duties or responsibilities),provided, however,that, subject toSection 1.6.4 or as otherwise specifically provided herein, no such amendment shall adversely impair the rights of the Grantee of any Award without the Grantee’s consent; and


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(i) determine at any time whether, to what extent and under what circumstances and method or methods, subject toSection 3.13, (1) Awards may be (A) settled in cash, shares of Common Stock, other securities, other Awards or other property (in which event, the Committee may specify what other effects such settlement will have on the Grantee’s Award, including the effect on any repayment provisions under the Plan or Award Agreement), (B) exercised or (C) canceled, forfeited or suspended, (2) shares of Common Stock, other securities, other Awards or other property and other amounts payable with respect to an Award may be deferred either automatically or at the election of the Grantee thereof or of the Committee, (3) to the extent permitted under applicable law, loans (whether or not secured by Common Stock) may be extended by the Company with respect to any Awards, (4) Awards may be settled by United Rentals, any of its subsidiaries or affiliates or any of its or their designees and (5) subject toSection 2.3.6andSection 2.4.5, as applicable, the exercise price for any stock option (other than an Incentive Stock Option, unless the Committee determines that such a stock option will no longer constitute an Incentive Stock Option) or stock appreciation right may be reset.
1.3.2 Actions of the Committee may be taken by the vote of a majority of its members present at a meeting (which may be held telephonically). Any action may be taken by a written instrument signed by a majority of the Committee members, and action so taken will be fully as effective as if it had been taken by a vote at a meeting. The determination of the Committee on all matters relating to the Plan or any Award Agreement will be final, binding and conclusive. To the extent permitted by applicable law, the Committee may allocate among its members and delegate to any person who is not a member of the Committee or to any administrative group within the Company, any of its powers, responsibilities or duties. In delegating its authority, the Committee will consider the extent to which any delegation may cause Awards to fail to be deductible under Section 162(m) or to fail to meet the requirements ofRule 16(b)-3(d)(1) orRule 16(b)-3(e) under the Exchange Act.
1.3.3 Notwithstanding anything to the contrary contained herein, the Board may, in its sole discretion, at any time and from time to time, grant Awards or administer the Plan. In any such case, the Board will have all of the authority and responsibility granted to the Committee herein.
1.3.4 No Director or Employee (each such person, aCovered Person) will have any liability to any person (including any Grantee) for any action taken or omitted to be taken or any determination made in good faith with respect to the Plan or any Award. Each Covered Person will be indemnified and held harmless by United Rentals against and from (a) any loss, cost, liability or expense (including attorneys’ fees) that may be imposed upon or incurred by such Covered Person in connection with or resulting from any action, suit or proceeding to which such Covered Person may be a party or in which such Covered Person may be involved by reason of any action taken or omitted to be taken under the Plan or any Award Agreement, in each case, in good faith and (b) any and all amounts paid by such Covered Person, with United Rentals’ approval, in settlement thereof, or paid by such Covered Person in satisfaction of any judgment in any such action, suit or proceeding against such Covered Person,providedthat United Rentals will have the right, at its own expense, to assume and defend any such action, suit or proceeding and, once United Rentals gives notice of its intent to assume the defense, United Rentals will have sole control over such defense with counsel of United Rentals’ choice. The foregoing right of indemnification will not be available to a Covered Person to the extent that a court of competent jurisdiction in a final judgment or other final adjudication, in either case, not subject to further appeal, determines that the acts or omissions of such Covered Person giving rise to the indemnification claim resulted from such Covered Person’s bad faith, fraud or willful misconduct. The foregoing right of indemnification will not be exclusive of any other rights of indemnification to which Covered Persons may be entitled under United Rentals’ Amended and Restated Certificate of Incorporation or By-laws, as a matter of law, or otherwise, or any other power that United Rentals may have to indemnify such persons or hold them harmless.


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1.4       Persons Eligible for Awards
Awards under the Plan may be made to Employees, Directors and Consultants.
1.5       Types of Awards Under Plan
Awards may be made under the Plan in the form of any of the following, in each case in respect of Common Stock: (a) stock options, (b) stock appreciation rights, (c) restricted stock, (d) restricted stock units, (e) dividend equivalent rights and (f) Other Stock-Based or Cash-Based Awards, that the Committee determines to be consistent with the purposes of the Plan and the interests of the Company.
1.6       Shares of Common Stock Available for Awards
1.6.1 Common Stock Subject to the Plan; Share Counting. Subject to the other provisions of thisSection 1.6, the maximum aggregate number of shares of Common Stock that may be granted under the Plan is 2,649,742, which includes 249,742 shares of Common Stock available for grant under the Predecessor Plans as of March 15, 2010. Such shares of Common Stock may, in the discretion of the Committee, be either authorized but unissued shares or shares previously issued and reacquired by United Rentals. Any shares of Common Stock that are subject to Awards that are not Full Value Awards shall be counted against this limit as one share for every share granted; shares of Common Stock that are subject to any Full Value Awards shall be counted against this limit as 1.26 shares for every share granted (as adjusted pursuant to the provisions ofSection 1.6.4). The number of shares of Common Stock available for the purpose of Awards under the Plan shall be reduced by (i) the gross number of shares of Common Stock for which stock options or stock appreciation right are exercised, regardless of whether any of the shares of Common Stock underlying such Awards are not actually issued to the Grantee as the result of a net settlement and (ii) any shares of Common Stock withheld pursuant toSection 3.2 to satisfy any tax withholding obligation with respect to any Award. Shares of Common Stock shall not be deemed to have been issued pursuant to the Plan with respect to any portion of an Award that is settled in cash.
1.6.2 Adjustment for Unissued Predecessor Plan Shares. The maximum aggregate number of shares of Common Stock that may be granted under the Plan, as set forth inSection 1.6.1, shall be cumulatively increased from time to time by the number of shares of Common Stock subject to, or acquired pursuant to, that portion of any option or other award outstanding pursuant to a Predecessor Plan as of the Effective Date which, on or after the Effective Date, expires or is forfeited, terminated or canceled for any reason without having been exercised or settled in full;provided, however, that the aggregate number of shares of Common Stock authorized for issuance under the Predecessor Plans that may become authorized for issuance under the Plan pursuant to thisSection 1.6.2 shall not exceed 5,068,883 (as adjusted pursuant to the provisions ofSection 1.6.4).
1.6.3 Replacement of Shares. If any Award is forfeited, expires, terminates or otherwise lapses, in whole or in part, without the delivery of Common Stock free and clear of any restrictions or conditions that are part of such Award, then the shares of Common Stock covered by such forfeited, expired, terminated or lapsed award will again be available for grant under the Plan;provided, however, that the number of shares of Common Stock that shall again be available for the grant under the Plan shall be increased by 1.26 shares for each share of Common Stock subject to a Full Value Award at the time such Full Value Award is forfeited, expires, terminates or otherwise lapses (as adjusted pursuant to the provisions ofSection 1.6.4). For the avoidance of doubt, the following will not again become available for issuance under the Plan: (A) any shares of Common Stock withheld pursuant toSection 3.2 to satisfy any tax withholding obligation with respect to any Award and (B) any shares of Common Stock tendered or withheld to pay the exercise price of stock options or stock appreciation rights.
1.6.4 Adjustments. The Committee will adjust the number and kind of shares of Common Stock authorized pursuant toSection 1.6.1, adjust the aggregate number of shares of Common Stock authorized for issuance under the Predecessor Plans that may become authorized for issuance under


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the Plan pursuant toSection 1.6.2,adjust the individual Grantee limitations set forth inSection 1.7, adjust the number of shares of Common Stock set forth inSection 2.3.2 that can be issued through Incentive Stock Options and adjust the terms of any outstanding Awards (including, without limitation, the number of shares of Common Stock covered by each outstanding Award, the type of property to which the Award relates and the exercise or strike price of any Award), in such manner as it deems appropriate (including, without limitation, by payment of cash) to prevent the enlargement or dilution of rights, as a result of any increase or decrease in the number of issued shares of Common Stock (or issuance of shares of stock other than shares of Common Stock) resulting from a recapitalization, stock split, reverse stock split, stock dividend, spinoff, splitup, combination, reclassification or exchange of shares of Common Stock, merger, consolidation, rights offering, separation, reorganization or liquidation, or any other change in the corporate structure or shares of Common Stock, including any extraordinary cash dividend or extraordinary distribution; provided that no such adjustment shall be made if or to the extent that it would cause an outstanding Award to cease to be exempt from, or to fail to comply with, Section 409A. After any adjustment made pursuant to thisSection 1.6.4, the number of shares of Common Stock subject to each outstanding Award will be rounded down to the nearest whole number.
1.6.5 Assumption or Substitution of Awards. The Committee may, without affecting the number of shares of Common Stock available pursuant toSection 1.6.1, authorize the issuance or assumption of benefits under the Plan in connection with any merger, consolidation, acquisition of property or stock, reorganization or similar transaction upon such terms and conditions as it may deem appropriate, subject to compliance with Section 409A and any other applicable provisions of the Code.
1.7       Individual Limitations.
The maximum number of shares of Common Stock with respect to which Awards may be granted during any12-month period to any Employee shall be 2,649,742 (as adjusted pursuant to the provisions ofSection 1.6.4). The maximum payment under any Award denominated in dollars under the Plan that may be granted during any12-month period to any Employee shall be $15,000,000 for each12-month period contained in the performance period for such Award. The grant limits under the preceding sentences shall (i) apply to an Award other than a stock option or stock appreciation right only if the Award is intended to be “performance-based compensation” as that term is used in Section 162(m) and (ii) be adjusted upward or downward, as applicable, on a pro rata basis for each full or partial 12-month period in the applicable performance period.
1.8       Full Value Award Vesting Limitations
Notwithstanding any other provision of the Plan to the contrary, Full Value Awards (a) which vest on the basis of the Grantee’s continued Employment shall be subject to a minimum vesting schedule of at least three years following the date of grant of the Award (with no more than one-third of the shares of Common Stock subject thereto vesting on each of the first three anniversaries of the date on which such Award is granted) and (b) which vest on the basis of the attainment of performance goals shall provide for a performance period of not less than 12 months measured from the commencement of the period over which performance is evaluated;provided, however, that the foregoing limitations shall not preclude the acceleration of vesting of any such Award upon the death, disability or retirement of the Grantee or upon or following a Change in Control, as determined by the Committee in its discretion, and shall not apply to Full Value Awards that are granted in lieu of cash compensation or pursuant toSection 1.6.5.  Notwithstanding the foregoing, Full Value Awards with respect to 10% of the maximum aggregate number of shares of Common Stock that may be granted under the Plan pursuant toSection 1.6.1 may be granted under the Plan to any one or more Grantees without respect to such minimum vesting provisions.


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ARTICLE II
AWARDS UNDER THE PLAN
2.1       Agreements Evidencing Awards
Each Award granted under the Plan will be evidenced by an Award Agreement that will contain such provisions and conditions as the Committee deems appropriate. Unless otherwise provided herein, the Committee may grant Awards in tandem with or, subject toSection 3.13, in substitution for any other Award or Awards granted under the Plan or any award granted under any other plan of United Rentals. No Award or purported Award shall be a valid and binding obligation of United Rentals unless evidenced by a fully executed Award Agreement, which execution may be evidenced by electronic means. By accepting an Award pursuant to the Plan, a Grantee thereby agrees that the Award will be subject to all of the terms and provisions of the Plan and the applicable Award Agreement.
2.2       No Rights as a Stockholder
No Grantee (or other person having rights pursuant to an Award) will have any of the rights of a stockholder of United Rentals with respect to shares of Common Stock subject to an Award until the delivery of such shares. Except as otherwise provided inSection 1.6.4, no adjustments will be made for dividends, distributions or other rights (whether ordinary or extraordinary, and whether in cash, Common Stock, other securities or other property) for which the record date is before the date the Certificates for the shares are delivered.
2.3       Options
2.3.1 Grant. Stock options may be granted to eligible recipients in such number and at such times during the term of the Plan as the Committee may determine.
2.3.2 Incentive Stock Options. At the time of grant, the Committee will determine (a) whether all or any part of a stock option granted to an eligible Employee will be an Incentive Stock Option and (b) the number of shares subject to such Incentive Stock Option;provided, however, that (1) the aggregate Fair Market Value (determined as of the time the option is granted) of the stock with respect to which Incentive Stock Options are exercisable for the first time by an eligible Employee during any calendar year (under all such plans of United Rentals and of any subsidiary or parent corporation of United Rentals) will not exceed $100,000 and (2) no Incentive Stock Option (other than an Incentive Stock Option that may be assumed or issued by the Company in connection with a transaction to which Section 424(a) of the Code applies) may be granted to a person who is not eligible to receive an Incentive Stock Option under the Code. The form of any stock option which is entirely or in part an Incentive Stock Option will clearly indicate that such stock option is an Incentive Stock Option or, if applicable, the number of shares subject to the Incentive Stock Option. The maximum aggregate number of shares of Common Stock that may be issued under the Plan pursuant to the exercise of Incentive Stock Options shall not exceed 2,649,742 shares of Common Stock (as adjusted pursuant to the provisions ofSection 1.6.4).
2.3.3 Exercise Price. The exercise price per share with respect to each stock option will be determined by the Committee but, except as otherwise permitted bySection 1.6.4, may never be less than the Fair Market Value of the Common Stock (or, in the case of an Incentive Stock Option granted to a Ten Percent Stockholder, 110% of the Fair Market Value). Unless otherwise noted in the Award Agreement, the Fair Market Value of the Common Stock will be its closing price on the New York Stock Exchange on the date of grant of the Award of stock options.
2.3.4 Term of Stock Option. In no event will any stock option be exercisable after the expiration of 10 years (or, in the case of an Incentive Stock Option granted to a Ten Percent Stockholder, 5 years) from the date on which the stock option is granted.
2.3.5 Exercise of Stock Option and Payment for Shares. A stock option may be exercised at such time or times and subject to such terms and conditions as will be determined by the


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Committee at the time the stock option is granted and set forth in the Award Agreement;provided, however, that stock options shall be subject to a minimum vesting schedule of at least one year, except that unvested stock options may become vested prior to the completion of the one-year period upon a Change in Control or the Grantee’s retirement, disability or death, in each case, to the extent provided in the applicable Award Agreement. Subject to any limitations in the applicable Award Agreement, any shares not acquired pursuant to the exercise of a stock option on the applicable vesting date may be acquired thereafter at any time before the final expiration of the stock option. To exercise a stock option, the Grantee must give written notice to United Rentals specifying the number of shares to be acquired and accompanied by payment of the full purchase price therefor in cash or by certified or official bank check or in another form as determined by the Company, including: (a) personal check, (b) shares of Common Stock of the same class as those to be granted by exercise of the stock option having a Fair Market Value equal to the aggregate exercise price for the shares of Common Stock being purchased, based on the Fair Market Value as of the exercise date, (c) if there is a public market for the Common Stock at such time, through the delivery of irrevocable instructions to a broker to sell shares of Common Stock obtained upon the exercise of the stock option and to deliver promptly to United Rentals an amount out of the proceeds of such sale equal to the aggregate exercise price for the shares of Common Stock being purchased, (d) by surrender of all or part of the Common Stock issuable upon exercise of the option by the largest whole number of shares of Common Stock with a Fair Market Value that does not exceed the aggregate exercise price;provided, however, that the Company shall accept a cash or other payment from the Grantee to the extent of any remaining balance of the aggregate exercise price not satisfied by such reduction in the number of whole shares to be issued, (e) any other form of consideration approved by the Company and permitted by applicable law and (f) any combination of the foregoing. Any person exercising a stock option will make such representations and agreements and furnish such information as the Committee may in its discretion deem necessary or desirable to assure compliance by United Rentals on terms acceptable to United Rentals with the provisions of the Securities Act and any other applicable legal requirements. If a Grantee so requests, shares acquired pursuant to the exercise of a stock option may be issued in the name of the Grantee and another jointly with the right of survivorship.
2.3.6 Repricing. Except as otherwise permitted bySection 1.6.4, reducing the exercise price of stock options issued and outstanding under the Plan, including through amendment, cancellation in exchange for the grant of a substitute Award or repurchase for cash or other consideration (in each case that has the effect of reducing the exercise price), will require approval of the stockholders of United Rentals.
2.3.7 Repayment if Conditions Not Met. If the Committee determines that all terms and conditions of the Plan and a Grantee’s stock option Award Agreement in respect of exercised stock options were not satisfied, then the Grantee will be obligated to pay the Company immediately upon demand therefor, an amount equal to the excess of the Fair Market Value (determined at the time of exercise) of the shares of Common Stock that were delivered in respect of such exercised stock option over the exercise price paid therefor, without reduction for any shares of Common Stock applied to satisfy withholding tax or other obligations in respect of such shares.
2.4       Stock Appreciation Rights
2.4.1 Grant. Stock appreciation rights may be granted to eligible recipients in such number and at such times during the term of the Plan as the Committee may determine.
2.4.2 Exercise Price. The exercise price per share with respect to each stock appreciation right will be determined by the Committee but, except as otherwise permitted bySection 1.6.4, may never be less than the Fair Market Value of the Common Stock. Unless otherwise noted in the Award Agreement, the Fair Market Value of the Common Stock will be its closing price on the New York Stock Exchange on the date of grant of the Award of stock appreciation rights.


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2.4.3 Term of Stock Appreciation Right. In no event will any stock appreciation right be exercisable after the expiration of 10 years from the date on which the stock appreciation right is granted.
2.4.4 Exercise of Stock Appreciation Right and Delivery of Shares. Each stock appreciation right may be exercised in such installments as may be determined in the Award Agreement at the time the stock appreciation right is granted;provided, however, that stock appreciation rights shall be subject to a minimum vesting schedule of at least one year, except that unvested stock appreciation rights may become vested prior to the completion of the one-year period upon a Change in Control or the Grantee’s retirement, disability or death, in each case, to the extent provided in the applicable Award Agreement. Subject to any limitations in the applicable Award Agreement, any stock appreciation rights not exercised on the applicable installment date may be exercised thereafter at any time before the final expiration of the stock appreciation right. To exercise a stock appreciation right, the Grantee must give written notice to United Rentals specifying the number of stock appreciation rights to be exercised. Upon exercise of stock appreciation rights, shares of Common Stock, cash or other securities or property, or a combination thereof, as specified by the Committee, equal in value to (a) the excess of (1) the Fair Market Value of the Common Stock on the date of exerciseover(2) the exercise price of such stock appreciation rightmultiplied by(b) the number of stock appreciation rights exercised will be delivered to the Grantee. Any person exercising a stock appreciation right will make such representations and agreements and furnish such information as the Committee may in its discretion deem necessary or desirable to assure compliance by United Rentals on terms acceptable to United Rentals with the provisions of the Securities Act and any other applicable legal requirements. If a Grantee so requests, shares purchased may be issued in the name of the Grantee and another jointly with the right of survivorship.
2.4.5 Repricing. Except as otherwise permitted bySection 1.6.4, reducing the exercise price of stock appreciation rights issued and outstanding under the Plan, including through amendment, cancellation in exchange for the grant of a substitute Award or repurchase for cash or other consideration (in each case that has the effect of reducing the exercise price), will require approval of the stockholders of United Rentals.
2.4.6 Repayment if Conditions Not Met. If the Committee determines that all terms and conditions of the Plan and a Grantee’s stock appreciation right Award Agreement in respect of exercised stock appreciation rights were not satisfied, then the Grantee will be obligated to pay the Company immediately upon demand therefor, an amount equal to the excess of the Fair Market Value (determined at the time of exercise) of the shares of Common Stock that were delivered in respect of such exercised stock appreciation rights over the exercise price paid therefor, without reduction for any shares of Common Stock applied to satisfy withholding tax or other obligations in respect of such stock appreciation rights.
2.5       Restricted Stock
2.5.1 Grants. The Committee may grant or offer for sale restricted stock in such amounts and subject to such terms and conditions as the Committee may determine. Upon the delivery of such stock, the Grantee will have the rights of a stockholder with respect to the restricted stock, subject to any other restrictions and conditions as the Committee may include in the applicable Award Agreement. Each Grantee of an Award of restricted stock will be issued a Certificate in respect of such shares, unless the Committee elects to use another system, such as book entries by the transfer agent, as evidencing ownership of shares of such shares. In the event that a Certificate is issued in respect of restricted stock, such Certificate may be registered in the name of the Grantee, and shall, in addition to such legends required by applicable securities laws, bear an appropriate legend referring to the terms, conditions, and restrictions applicable to such Award, but will be held by United Rentals or its designated agent until the time the restrictions lapse.
2.5.2 Right to Vote and Receive Dividends on Restricted Stock. Each Grantee of an Award of restricted stock will, during the period of restriction, be the beneficial and record owner of such


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restricted stock and will have full voting rights with respect thereto. Unless the Committee determines otherwise in an Award Agreement, during the period of restriction, all dividends (whether ordinary or extraordinary and whether paid in cash, additional shares or other property) or other distributions paid upon any restricted stock will be retained by the Company for the account of the relevant Grantee and, if paid in cash, reinvested in additional shares of Common Stock based on the Fair Market Value of the Common Stock on the date of reinvestment. Such dividends or other distributions will revert back to the Company if for any reason the restricted stock upon which such dividends or other distributions were paid reverts back to the Company. Upon the expiration of the period of restriction, all such dividends or other distributions made on such restricted stock and retained by the Company will be paid to the relevant Grantee.
2.5.3 Repayment if Conditions Not Met. If the Committee determines that all terms and conditions of the Plan and a Grantee’s restricted stock Award Agreement in respect of restricted stock which has become vested were not satisfied, then the Grantee will be obligated to pay the Company immediately upon demand therefor, an amount equal to the Fair Market Value (determined at the time such stock became vested) of such restricted stock, without reduction for any amount applied to satisfy withholding tax or other obligations in respect of such restricted stock.
2.5.4 Performance-Based Grants. Notwithstanding anything to the contrary herein, restricted stock granted under thisSection 2.5 may, at the discretion of the Committee, be granted in a manner which is intended to be deductible by the Company under Section 162(m). In such event, the Committee shall follow procedures substantially equivalent to those set forth inSection 2.8.2.
2.6       Restricted Stock Units
2.6.1 Grant. The Committee may grant Awards of restricted stock units in such amounts and subject to such terms and conditions as the Committee may determine. A Grantee of a restricted stock unit will have only the rights of a general unsecured creditor of United Rentals, until delivery of shares of Common Stock, cash or other securities or property is made as specified in the applicable Award Agreement. On the delivery date specified in the Award Agreement, the Grantee of each restricted stock unit not previously forfeited or terminated will receive one share of Common Stock, cash or other securities or property equal in value to a share of Common Stock or a combination thereof, as specified by the Committee.
2.6.2 Repayment if Conditions Not Met. If the Committee determines that all terms and conditions of the Plan and a Grantee’s restricted stock unit Award Agreement in respect of the delivery of shares underlying such restricted stock units were not satisfied, then the Grantee will be obligated to pay the Company immediately upon demand therefor, an amount equal to the Fair Market Value (determined at the time of delivery) of the shares of Common Stock delivered with respect to such delivery date, without reduction for any shares applied to satisfy withholding tax or other obligations in respect of such shares of Common Stock.
2.6.3 Performance-Based Grants. Notwithstanding anything to the contrary herein, restricted stock units granted under thisSection 2.6 may, at the discretion of the Committee, be granted in a manner which is intended to be deductible by the Company under Section 162(m). In such event, the Committee shall follow procedures substantially equivalent to those set forth inSection 2.8.2.
2.7       Dividend Equivalent Rights
The Committee may include in the Award Agreement with respect to any Award (other than a stock option or a stock appreciation right) a dividend equivalent right entitling the Grantee to receive amounts equal to all or any portion of the regular cash dividends that would be paid on the shares of Common Stock covered by such Award if such shares had been delivered pursuant to such Award. The grantee of a dividend equivalent right will have only the rights of a general unsecured creditor of United Rentals until payment of such amounts is made as specified in the applicable Award Agreement.


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In the event such a provision is included in an Award Agreement, the Committee will determine whether such payments will be made in cash, in shares of Common Stock or in another form, whether they will be conditioned upon the exercise of the Award to which they relate, the time or times at which they will be made, and such other terms and conditions as the Committee will deem appropriate. Notwithstanding the foregoing, unless otherwise provided in the Grantee’s Award Agreement, a Grantee’s right under an Award Agreement to dividend equivalent payments in the case of an Award that is subject to vesting conditions shall be treated as unvested so long as such Award remains unvested, and any such dividend equivalent payments that would otherwise have been paid during the vesting period shall instead be accumulated (and, if paid in cash, reinvested in additional shares of Common Stock based on the Fair Market Value of the Common Stock on the date of reinvestment) and paid within 30 days following the date on which such Award is determined by the Company to have vested.
2.8       Other Stock-Based or Cash-Based Awards
2.8.1 Grant. The Committee may grant other types of equity-based or cash-based Awards (including the grant or offer for sale of unrestricted shares of Common Stock and performance stock and performance units settled in cash) in such amounts and subject to such terms and conditions as the Committee may determine. Such Awards may entail the transfer of actual shares of Common Stock to Award recipients and may include Awards designed to comply with or take advantage of the applicable local laws of jurisdictions other than the United States.
2.8.2 Performance-Based Awards. Notwithstanding anything to the contrary herein, Other Stock-Based or Cash-Based Awards may, at the discretion of the Committee, be granted in a manner which is intended to be deductible by the Company under Section 162(m). In such event, the Committee shall follow the following procedures:
(a) Establishment of the Performance Period, Performance Goals and Formula. A Grantee’s Performance-Based Award shall be determined based on the attainment of written objective performance goals approved by the Committee for a performance period of not less than one year established by the Committee (i) while the outcome for that performance period is substantially uncertain and (ii) no more than 90 days after the commencement of the performance period to which the performance goal relates or, if less, the number of days which is equal to 25% of the relevant performance period. At the same time as the performance goals are established, the Compensation Committee will prescribe a formula to determine the amount of the Performance-Based Award that may be payable based upon the level of attainment of the performance goals during the performance period.
(b) Performance Criteria. The performance goals shall be based on one or more of the following business criteria (either separately or in combination) with regard to United Rentals (or a subsidiary, division, other operational unit or administrative department of United Rentals): (i) the attainment of certain levels of, or a specified increase in, enterprise value or value creation targets; (ii) the attainment of certain levels of, or a percentage increase in revenue; (iii) the attainment of certain levels of, or a percentage increase in after-tax or pre-tax profits (including net operating profit after taxes); or net income, including without limitation that attributable to continuingand/or other operations; (iv) the attainment of certain levels of, or a specified increase in, operational cash flow or earnings before income tax or other exclusions (includingGAAP. Accordingly, free cash flow cash flow per share or earnings before interest, taxes, depreciation and amortization); (v) the attainment of a certain level of reduction of, or other specified objectives with regard to limiting the level of increase in, all or a portion of the Company’s bank debt or other long-term or short-term public or private debt or other similar financial obligations of the Company, which may be calculated net of cash balancesand/or other offsets and adjustments as may be established by the Committee; (vi) the attainment of certain levels of, or a specified percentage increase in, earnings per share, earnings per diluted share or earnings per share from continuing operations; (vii) the attainment of certain levels of, or a specified increase in, return on capital employed


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(including, without limitation, return on invested capital or return on committed capital) or return on assets; (viii) the attainment of certain levels of, or a percentage increase in, return on stockholder equity; (ix) the attainment of certain levels of, or a percentage increase in, market share; (x) the attainment of certain levels of, or a percentage increase in, the fair market value of the shares of Common Stock; (xi) the growth in the value of an investment in Common Stock assuming the reinvestment of dividends; (xii) the attainment of a certain level of, reduction of, or other specified objectives with regard to limiting the level of or increase in, all or a portion of controllable expenses or costs or other expenses or costs (including selling, general and administrative expenses or costs (excluding advertising) as a percentage of sales and cost of rental equipment sales); (xiii) the attainment of certain levels of, or a specified increase in, economic value added targets based on a cash flow return on investment formula; or (xiv) the attainment of certain levels of, or a specified increase in, customer service measures or indices (including net promoter score). The aforementioned business criteria may be combined with cost of capital, assets, invested capital and stockholder equity to form an appropriate measure of performance.
In addition, the performance goals may be based upon the attainment of specified levels of United Rentals (or subsidiary, division, other operational unit or administrative department of United Rentals) performance under one or more of the measures described above relative to the performance of other corporations or the historic performance of United Rentals. To the extent permitted under Section 162(m) (including, without limitation, compliance with any requirements for stockholder approval), the Committee may: (i) designate additional business criteria on which the performance goals may be based or (ii) adjust, modify or amend the aforementioned business criteria. The performance goals may incorporate, if and only to the extent permitted under Section 162(m), provisions for disregarding (or adjusting for) changes in accounting methods, corporate transactions (including, without limitation, dispositions and acquisitions) and other similar type events or circumstances. To the extent any such provision would create impermissible discretion under Section 162(m) or otherwise violate Section 162(m), such provision shall be of no force or effect.
(c) Certification of Performance Goals. Following the completion of each performance period, the Committee shall have the sole discretion to determine whether the applicable performance goals have been met with respect to a given Grantee and, if they have, shall so certify and ascertain the amount of the applicable Performance-Based Award. No Performance-Based Awards will be paid for such performance period until such certification is made by the Committee. The amount of the Performance-Based Award actually paid to a given Grantee may be less (but not more than) than the amount determined by the applicable performance goal formula, at the discretion of the Committee. The amount of the Performance-Based Award determined by the Committee for a performance period shall be paid to the Grantee at such time as determined by the Committee in its sole discretion after the end of such performance period.
ARTICLE III
MISCELLANEOUS
3.1       Amendment of the Plan
3.1.1 Unless otherwise provided in the Plan or in an Award Agreement, the Board or the Committee may from time to time suspend, discontinue, revise or amend the Plan in any respect whatsoever but, subject toSection 1.6.4 or as otherwise specifically provided herein, no such amendment shall adversely impair the rights of the Grantee of any Award without the Grantee’s consent.
3.1.2 Unless otherwise determined by the Board or the Committee, stockholder approval of any suspension, discontinuance, revision or amendment will be obtained only to the extent necessary to comply with any applicable laws, regulations or rules, including the rules of a securities exchange or


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self-regulatory agency;provided, however, without stockholder approval, there shall be (a) no increase in the maximum aggregate number of shares of Common Stock that may be issued under the Plan, (b) no material modification of the requirements for participation in the Plan or (c) no increase in the benefits accrued to Grantees under the Plan;provided, further,that if and to the extent the Board or the Committee determines that it is appropriate for Awards granted under the Plan to constitute performance-based compensation within the meaning of Section 162(m)(4)(C) of the Code, no amendment that would require stockholder approval in order for amounts paid pursuant to the Plan to constitute performance-based compensation within the meaning of Section 162(m)(4)(C) of the Code will be effective without the approval of the stockholders of United Rentals as required by Section 162(m) and, if and to the extent the Board or the Committee determines it is appropriate for the Plan to comply with the provisions of Section 422 of the Code, no amendment that would require stockholder approval under Section 422 of the Code will be effective without the approval of the stockholders of United Rentals.
3.2       Tax Withholding
Grantees shall be solely responsible for any applicable taxes (including, without limitation, income and excise taxes) and penalties, and any interest that accrues thereon, that they incur in connection with the receipt, vesting or exercise of any Award (including upon making an election under Section 83(b) of the Code). As a condition to the delivery of any shares of Common Stock, cash or other securities or property pursuant to any Award or the lifting or lapse of restrictions on any Award, or in connection with any other event that gives rise to a federal or other governmental tax withholding obligation on the part of the Company relating to an Award (including, without limitation, FICA tax), (a) the Company may deduct or withhold (or cause to be deducted or withheld) from any payment or distribution to a Grantee whether or not pursuant to the Plan (including shares of Common Stock otherwise deliverable), (b) the Committee will be entitled to require that the Grantee remit cash to the Company (through payroll deduction or otherwise) or (c) the Company may enter into any other suitable arrangements to withhold, in each case in an amount not to exceed in the opinion of the Company the minimum statutory amounts of such taxes required by law to be withheld.
3.3       Required Consents and Legends
3.3.1 If the Committee at any time determines that any Consent (as hereinafter defined) is necessary or desirable as a condition of, or in connection with, the granting of any Award, the delivery of shares of Common Stock or the delivery of any cash, securities or other property under the Plan, or the taking of any other action thereunder (each such action a“Plan Action), then, subject toSection 3.13 such Plan Action will(usage) should not be taken, in whole or in part, unless and until such Consent will have been effected or obtained to the full satisfaction of the Committee. The Committee may direct that any Certificate evidencing shares delivered pursuant to the Plan will bear a legend setting forth such restrictions on transferability as the Committee may determine to be necessary or desirable, and may advise the transfer agent to place a stop transfer order against any legended shares.
3.3.2 The term“Consent as used in this Article III with respect to any Plan Action includes (a) any and all listings, registrations or qualifications in respect thereof upon any securities exchange or under any federal, state, or local law, or law, rule or regulation of a jurisdiction outside the United States, (b) any and all written agreements and representations by the Grantee with respect to the disposition of shares, or with respect to any other matter, which the Committee may deem necessary or desirable in order to comply with the terms of any such listing, registration or qualification or to obtain an exemption from the requirement that any such listing, qualification or registration be made, (c) any and all other consents, clearances and approvals in respect of a Plan Action by any governmental or other regulatory body or any stock exchange or self-regulatory agency, (d) any and all consents by the Grantee to (i) the Company’s supplying to any third party recordkeeper of the Plan such personal information as the Committee deems advisable to administer the Plan, (ii) the Company’s deducting amounts from the Grantee’s wages, or another arrangement satisfactory to the Committee, to reimburse the Company for advances made on the Grantee’s behalf to satisfy certain


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withholding and other tax obligations in connection with an Award and (iii) the Company’s imposing sales and transfer procedures and restrictions and hedging restrictions on shares of Common Stock delivered under the Plan and (e) any and all consents or authorizations required to comply with, or required to be obtained under, applicable local law or otherwise required by the Committee. Nothing herein will require the Company to list, register or qualify the shares of Common Stock on any securities exchange.
3.4       Right of Offset
The Company will have the right to offset against its obligation to deliver shares of Common Stock (or other property or cash) under the Plan or any Award Agreement any outstanding amounts (including, without limitation, travel and entertainment or advance account balances, loans, repayment obligations under any Awards, or amounts repayable to the Company pursuant to tax equalization, housing, automobile or other employee programs) that the Grantee then owes to the Company and any amounts the Committee otherwise deems appropriate pursuant to any tax equalization policy or agreement. Notwithstanding the foregoing, if an Award provides for the deferral of compensation within the meaning of Section 409A, the Committee will have no right to offset against its obligation to deliver shares of Common Stock (or other property or cash) under the Plan or any Award Agreement if such offset could subject the Grantee to the additional tax imposed under Section 409A in respect of an outstanding Award.
3.5       Nonassignability; No Hedging
Unless otherwise provided in an Award Agreement, no Award (or any rights and obligations thereunder) granted to any person under the Plan may be sold, exchanged, transferred, assigned, pledged, hypothecated or otherwise disposed of or hedged, in any manner (including through the use of any cash-settled instrument), whether voluntarily or involuntarily and whether by operation of law or otherwise, other than by will or by the laws of descent and distribution, and all such Awards (and any rights thereunder) will be exercisable during the life of the Grantee only by the Grantee or the Grantee’s legal representative. Notwithstanding the foregoing, the Committee may permit, under such terms and conditions that it deems appropriate in its sole discretion, a Grantee to transfer any Award to any person or entity that the Committee so determines;provided, however, that under no circumstances shall any such transfer be made for value or consideration. Any sale, exchange, transfer, assignment, pledge, hypothecation, or other disposition in violation of the provisions of thisSection 3.5 will be null and void and any Award which is hedged in any manner will immediately be forfeited. All of the terms and conditions of the Plan and the Award Agreements will be binding upon any permitted successors and assigns.
3.6       Change in Control
3.6.1 Unless otherwise provided in the applicable Award Agreement, (a) if the Committee determines that, in connection with a Change in Control, (x) the Common Stock of United Rentals (or of any direct or indirect parent entity) will not be publicly traded or (y) Awards will not be honored or assumed, or new rights that substantially preserve the terms of Awards substituted therefor, (i) any outstanding Awards then held by a Grantee which are unexercisable or otherwise unvested or subject to lapse restrictions will automatically be deemed exercisable or otherwise vested or no longer subject to lapse restrictions, as the case may be, as of the date of such Change in Control and (ii) any outstanding performance-based Awards shall be deemed earned at the target level (or if no target level is specified, the maximum level) with respect to all open performance periods and (b) if the Committee determines that, in connection with a Change in Control, (x) the Common Stock of United Rentals or of any direct or indirect parent entity will be publicly traded and (y) Awards will be honored or assumed, or new rights that substantially preserve the terms of Awards substituted therefor, if a Grantee’s Employment is terminated without Cause within 12 months after such Change in Control, (i) any outstanding Awards then held by a Grantee which are unexercisable or otherwise unvested or subject to lapse restrictions will automatically be deemed exercisable or otherwise vested or no longer subject to lapse restrictions, as the case may be, as of the date such Grantee’s Employment is


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terminated and (ii) any outstanding performance-based Awards shall be deemed earned at the target level (or if no target level is specified, the maximum level) with respect to all open performance periods, as of the date such Grantee’s Employment is terminated.
3.6.2 In the event of a Change in Control, a Grantee’s Award shall be treated, to the extent determined by the Committee to be permitted under Section 409A, in accordance with one of the following methods as determined by the Committee in its sole discretion: (i) cancel such awards for fair value (as determined in the sole discretion of the Committee) which, in the case of stock options and stock appreciation rights, may equal the excess, if any, of the value of the consideration to be paid in the Change in Control transaction to holders of the same number of shares of Common Stock subject to such stock options or stock appreciation rights over the aggregate exercise price of such stock options or stock appreciation rights, as the case may be; (ii) provide for the issuance of substitute awards that will substantially preserve the otherwise applicable terms of any affected Awards previously granted under the Plan, as determined by the Committee in its sole discretion; or (iii) provide that for a period of at least 20 days prior to the Change in Control, any stock options or stock appreciation rights that would not otherwise become exercisable prior to the Change in Control will be exercisable as to all shares of Common Stock subject thereto (but any such exercise will be contingent upon and subject to the occurrence of the Change in Control and if the Change in Control does not take place within a specified period after giving such notice for any reason whatsoever, the exercise will be null and void) and that any stock options or stock appreciation rights not exercised prior to the consummation of the Change in Control will terminate and be of no further force and effect as of the consummation of the Change in Control. For the avoidance of doubt, in the event of a Change in Control, the Committee may, in its sole discretion, terminate any stock option or stock appreciation right for which the exercise price is equal to or exceeds the per share value of the consideration to be paid in the Change in Control transaction without payment of consideration therefor.
3.7       Right of Discharge Reserved
Neither the grant of an Award nor any provision in the Plan or in any Award Agreement will confer upon any Grantee the right to continued Employment by the Company or affect any right which the Company may have to terminate or alter the terms and conditions of such Employment.
3.8       Nature of Payments
3.8.1 Any and all grants of Awards and deliveries of Common Stock, cash, securities or other property under the Plan will be in consideration of services performed or to be performed for the Company by the Grantee. Awards under the Plan may, in the discretion of the Committee, be made in substitution in whole or in part for cash or other compensation otherwise payable to a Grantee. Only whole shares of Common Stock will be delivered under the Plan. Awards will, to the extent reasonably practicable, be aggregated in order to eliminate any fractional shares. Fractional shares may, in the discretion of the Committee, be forfeited or be settled in cash or otherwise as the Committee may determine.
3.8.2 All such grants and deliveries of shares of Common Stock, cash, securities or other property under the Plan will constitute a special discretionary incentive payment to the Grantee and will not be required to be taken into account in computing the amount of salary or compensation of the Grantee for the purpose of determining any contributions to or any benefits under any pension, retirement, profit-sharing, bonus, life insurance, severance or other benefit plan of the Company or under any agreement with the Grantee, unless the Company specifically provides otherwise.
3.9       Non-Uniform Determinations
3.9.1 The Committee’s determinations under the Plan and Award Agreements need not be uniform and any such determinations may be made by it selectively among persons who receive, or are eligible to receive, Awards under the Plan (whether or not such persons are similarly situated). Without limiting the generality of the foregoing, the Committee will be entitled, among other things, to


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make non-uniform and selective determinations under Award Agreements, and to enter into non-uniform and selective Award Agreements, as to (a) the persons to receive Awards, (b) the terms and provisions of Awards and (c) whether a Grantee’s Employment has been terminated for purposes of the Plan.
3.9.2 To the extent the Committee deems it necessary, appropriate or desirable to comply with foreign law or practices and to further the purposes of the Plan, the Committee may, without amending the Plan, establish special rules applicable to Awards to Grantees who are foreign nationals, are employed outside the United States or both and grant Awards (or amend existing Awards) in accordance with those rules.
3.10       Other Payments or Awards
Nothing contained in the Plan will be deemed in any way to limit or restrict the Company from making any award or payment to any person under any other plan, arrangement or understanding, whether now existing or hereafter in effect.
3.11       Plan Headings
The headings in the Plan are for the purpose of convenience only and are not intended to define or limit the construction of the provisions hereof.
3.12       Termination of Plan
The Board and the Committee reserve the right to terminate the Plan at any time;provided, however, that in any case, the Plan will terminate on March 11, 2020, andprovided further, that all Awards made under the Plan before its termination, and the Committee’s authority to administer the terms of such Awards, will remain in effect until such Awards have been satisfied or terminated in accordance with the terms and provisions of the Plan and the applicable Award Agreements;provided, further,that no Awards (other than a stock option or stock appreciation right) that are intended to be “performance-based” under Section 162(m) (including any Performance-Based Awards) shall be granted on or after the first stockholder meeting that occurs in the fifth year following the year in which stockholders of United Rentals previously approved the performance criteria inSection 2.8.2(b) unless the performance criteria are reapproved (or other designated performance criteria are approved) by the stockholders of United Rentals on or before such stockholder meeting.
3.13       Section 409A
3.13.1 All Awards made under the Plan that are intended to be “deferred compensation” subject to Section 409A shall be interpreted, administered and construed to comply with Section 409A, and all Awards made under the Plan that are intended to be exempt from Section 409A shall be interpreted, administered and construed to comply with and preserve such exemption. The Board and the Committee shall have full authority to give effect to the intent of the foregoing sentence. To the extent necessary to give effect to this intent, in the case of any conflict or potential inconsistency between the Plan and a provision of any Award or Award Agreement with respect to an Award, the Plan shall govern. Notwithstanding the foregoing, neither the Company nor the Committee shall have any liability to any person in the event Section 409A applies to any Award in a manner that results in adverse tax consequences for the Grantee or any of his beneficiaries or transferees.
3.13.2 Without limiting the generality ofSection 3.13.1, with respect to any Award made under the Plan that is intended to be “deferred compensation” subject to Section 409A: (a) any payment to be made with respect to such Award in connection with the Grantee’s separation from service to the Company within the meaning of Section 409A (and any other payment that would be subject to the limitations in Section 409A(a)(2)(b) of the Code) shall be delayed until six months after the Grantee’s separation from service (or earlier death) in accordance with the requirements of Section 409A; (b) if any payment to be made with respect to such Award would occur at a time when the tax deduction with respect to such payment would be limited or eliminated by Section 162(m), such payment may be deferred by the Company under the circumstances described in Section 409A until the earliest date


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that the Company reasonably anticipates that the deduction or payment will not be limited or eliminated; (c) to the extent necessary to comply with Section 409A, any other securities, other Awards or other property that the Company may deliver in lieu of shares of Common Stock in respect of an Award shall not have the effect of deferring delivery or payment beyond the date on which such delivery or payment would occur with respect to the shares of Common Stock that would otherwise have been deliverable (unless the Committee elects a later date for this purpose in accordance with the requirements of Section 409A); (d) with respect to any required Consent described inSection 3.3 or the applicable Award Agreement, if such Consent has not been effected or obtained as of the latest date provided by such Award Agreement for payment in respect of such Award and further delay of payment is not permitted in accordance with the requirements of Section 409A, such Award or portion thereof, as applicable, will be forfeited and terminate notwithstanding any prior earning or vesting; (e) if the Award includes a “series of installment payments” (within the meaning ofSection 1.409A-2(b)(2)(iii) of the Treasury Regulations), the Grantee’s right to the series of installment payments shall be treated as a right to a series of separate payments and not as a right to a single payment; (f) if the Award includes “dividend equivalents” (within the meaning ofSection 1.409A-3(e) of the Treasury Regulations), the Grantee’s right to the dividend equivalents shall be treated separately from the right to other amounts under the Award; and (g) for purposes of determining whether the Grantee has experienced a separation from service to the Company within the meaning of Section 409A, “subsidiary” shall mean a corporation or other entity in a chain of corporations or other entities in which each corporation or other entity, starting with United Rentals, has a controlling interest in another corporation or other entity in the chain, ending with such corporation or other entity. For purposes of the preceding sentence, the term “controlling interest” has the same meaning as provided inSection 1.414(c)-2(b)(2)(i) of the Treasury Regulations, provided that the language “at least 20 percent” is used instead of “at least 80 percent” each place it appears inSection 1.414(c)-2(b)(2)(i) of the Treasury Regulations.
3.14       Governing Law
THE PLAN WILL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF CONNECTICUT, WITHOUT REGARD TO PRINCIPLES OF CONFLICT OF LAWS.
3.15       Choice of Forum
3.15.1 Jurisdiction. The Company and each Grantee, as a condition to such Grantee’s participation in the Plan, hereby irrevocably submit to the exclusive jurisdiction of any state or federal court of appropriate jurisdiction located in the County of Fairfield, State of Connecticut over any suit, action or proceeding arising out of or relating to or concerning the Plan that is not otherwise arbitrated or resolved according toSection 3.16. The Company and each Grantee, as a condition to such Grantee’s participation in the Plan, acknowledge that the forum designated by thisSection 3.15.1 has a reasonable relationship to the Plan and to the relationship between such Grantee and the Company. Notwithstanding the foregoing, nothing herein will preclude the Company from bringing any action or proceeding in any other court for the purpose of enforcing the provisions ofSection 3.15.1.
3.15.2 Acceptance of Jurisdiction. The agreement by the Company and each Grantee as to forum is independent of the law that may be applied in the action, and the Company and each Grantee, as a condition to such Grantee’s participation in the Plan, (i) agree to such forum even if the forum may under applicable law choose to apply non-forum law, (ii) hereby waive, to the fullest extent permitted by applicable law, any objection which the Company or such Grantee now or hereafter may have to personal jurisdiction or to the laying of venue of any such suit, action or proceeding in any court referred to inSection 3.15.1, (iii) undertake not to commence any suit, action or proceeding arising out of or relating to or concerning the Plan in any forum other than the forum described in thisSection 3.15 and (iv) agree that, to the fullest extent permitted by applicable law, a final and non-appealable judgment in any such suit, action or proceeding in any such court will be conclusive and binding upon the Company and each Grantee.


A-18


3.15.3 Service of Process. Each Grantee, as a condition to such Grantee’s participation in the Plan, hereby irrevocably appoints the General Counsel of United Rentals as such Grantee’s agent for service of process in connection with any action, suit or proceeding arising out of or relating to or concerning the Plan that is not otherwise arbitrated or resolved according toSection 3.16, who will promptly advise such Grantee of any such service of process.
3.15.4 Confidentiality. Each Grantee, as a condition to such Grantee’s participation in the Plan, agrees to keep confidential the existence of, and any information concerning, a dispute, controversy or claim described inSection 3.15, except that a Grantee may disclose information concerning such dispute, controversy or claim to the arbitrator or court that is considering such dispute, controversy or claim or to such Grantee’s legal counsel (provided that such counsel agrees not to disclose any such information other than as necessary to the prosecution or defense of the dispute, controversy or claim).
3.16       Dispute Resolution.
Subject to the provisions ofSection 3.15, any dispute, controversy or claim between the Company and a Grantee, arising out of or relating to or concerning the Plan or any Award shall be finally settled by binding arbitration in New York, New York before, and in accordance with the rules then obtaining of, the American Arbitration Association (the“AAA) in accordance with the commercial arbitration rules of the AAA. Prior to arbitration, all claims maintained by a Grantee must first be submitted to the Committee in accordance with claims procedures determined by the Committee.
3.17       Severability; Entire Agreement
If any of the provisions of the Plan or any Award Agreement is finally held to be invalid, illegal or unenforceable (whether in whole or in part), such provision will be deemed modified to the extent, but only to the extent, of such invalidity, illegality or unenforceability and the remaining provisions will not be affected thereby;providedthat if any of such provisions is finally held to be invalid, illegal, or unenforceable because it exceeds the maximum scope determined to be acceptable to permit such provision to be enforceable, such provision will be deemed to be modified to the minimum extent necessary to modify such scope in order to make such provision enforceable hereunder. The Plan and any Award Agreements contain the entire agreement of the parties with respect to the subject matter thereof and supersede all prior agreements, promises, covenants, arrangements, communications, representations and warranties between them, whether written or oral with respect to the subject matter thereof.
3.18       Waiver of Claims
Each Grantee of an Award recognizes and agrees that before being selected by the Committee to receive an Award he or she has no right to any benefits under the Plan. Accordingly, in consideration of the Grantee’s receipt of any Award hereunder, he or she expressly waives any right to contest the amount of any Award, the terms of any Award Agreement, any determination, action or omission hereunder or under any Award Agreement by the Committee, the Company or the Board, or any amendment to the Plan or any Award Agreement (other than an amendment to the Plan or an Award Agreement to which his or her consent is expressly required by the express terms of an Award Agreement).
3.19       No Liability With Respect to Tax Qualification or Adverse Tax Treatment
Notwithstanding anything to the contrary contained herein, in no event shall the Company be liable to a grantee on account of an Award’s failure to (a) qualify for favorable United States or foreign tax treatment or (ii) avoid adverse tax treatment under United States or foreign law, including, without limitation, Section 409A.


A-19


3.20       No Third Party Beneficiaries
Except as expressly provided in an Award Agreement, neither the Plan nor any Award Agreement will confer on any person other than the Company and the Grantee of any Award any rights or remedies thereunder. The exculpation and indemnification provisions ofSection 1.3.4 will inure to the benefit of a Covered Person’s estate and beneficiaries and legatees.
3.21       Successors and Assigns of United Rentals
The terms of the Plan will be binding upon and inure to the benefit of United Rentals and any successor entity contemplated bySection 3.6.
3.22       Date of Adoption, Approval of Stockholders and Effective Date
The Plan was adopted on March 11, 2010 by the Compensation Committee of the Board, subject to the approval by the stockholders of United Rentals at the 2010 Annual Meeting of Stockholders on May 11, 2010. The Plan will only be effective if it is approved by the stockholders of United Rentals at the 2010 Annual Meeting of Stockholders. If the Plan is not so approved by the stockholders of United Rentals, then the Plan will be null and void in its entirety and the Predecessor Plans will remain in full force and effect.


A-20


UNITED RENTALS, INC.
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
Asconsidered an alternative to completing this form, you may enter your vote instructionnet income or cash flow from operating activities as an indicator of operating performance or liquidity. The table below provides a reconciliation between net cash provided by telephone at 1-800-PROXIES or via the Internet at WWW.VOTEPROXY.COMoperating activities and follow the simple instructions. Use the Company Number and Account Number shown on your proxy card.
     The undersigned hereby appoints Michael J. Kneeland, William B. Plummer, Jonathan M. Gottsegen or any of them, with full power of substitution, proxies to represent and to vote at the annual meeting of stockholders of United Rentals, Inc. (the “Company”) to be held on May 11, 2010 at 10:00 a.m., Eastern time, at the Hyatt Regency Greenwich, 1800 East Putnam Avenue, Old Greenwich, Connecticut 06870 and at any adjournment or postponement thereof, hereby revoking any proxies heretofore given, all shares of common stock of the Company held or owned by the undersigned as directed on the reverse side, and in their discretion upon such other matters as may come before the meeting.
(Continued and to be signed and dated on the reverse side)
14475    
free cash flow (usage).

 

   Year Ended
December 31,
 
   2012  2011 

Net cash provided by operating activities

  $721   $612  

Purchases of rental equipment

   (1,272  (774

Purchases of non-rental equipment

   (97  (36

Proceeds from sales of rental equipment

   399    208  

Proceeds from sales of non-rental equipment

   31    13  

Excess tax benefits from share-based payment arrangements, net

  $(5 $  
  

 

 

  

 

 

 

Free cash (usage) flow

  $(223 $23  
  

 

 

  

 

 

 


ANNUAL MEETING OF STOCKHOLDERS OF

(UNITED RENTALS LOGO)

LOGO

UNITED RENTALS, INC.

Five Greenwich Office Park

Greenwich, Connecticut 06831

May 11, 2010

PROXY VOTING INSTRUCTIONS
8, 2013

INTERNET - Access “www.voteproxy.com” and follow the on-screen instructions. Have your proxy card available when you access the web page, and use the Company Number and Account Number shown on your proxy card.

TELEPHONE - Call toll-free1-800-PROXIES(1-800-776-9437) in the United States or1-718-921-8500from foreign countries from any touch-tone telephone and follow the instructions. Have your proxy card available when you call and use the Company Number and Account Number shown on your proxy card.
Vote online/phone until 11:59 PM EST the day before the meeting.

MAIL - - Sign, date and mail your proxy card in the envelope provided as soon as possible.
IN PERSON -You may vote your shares in person by attending the Annual Meeting.
COMPANY NUMBER
ACCOUNT NUMBER


Important Notice Regarding the Availability of Proxy Materials

for the Annual Meeting of Stockholders to be Held on Tuesday,Wednesday, May 11, 20108, 2013:

The Notice of and Proxy Statement for the 20102013 Annual Meeting of Stockholders

and the Company’s 20092012 Annual Report to Stockholders

are available electronically at http://www.ur.com/index.php/investor/.

Please sign, date and mail

your proxy card in the

envelope provided as soon

as possible.

i  Please detach along perforated line and mail in the envelope provided.  i

â
n Please detach along perforated line and mail in the envelope providedIF you are not voting via telephone or the Internet. â

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” EACH DIRECTOR NOMINEE

AND “FOR” PROPOSALS 2 AND 3.

PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HEREx

1.

Election of Directors

FORAGAINSTABSTAIN
FORAGAINSTABSTAINJames H. Ozanne¨¨¨

Jenne K. Britell

¨¨¨Jason D. Papastavrou¨¨¨

José B. Alvarez

¨¨¨Filippo Passerini¨¨¨

Bobby J. Griffin

¨¨¨Donald C. Roof¨¨¨

Michael J. Kneeland

¨¨¨Keith Wimbush¨¨¨

Pierre E. Leroy

¨¨¨

2.

Ratification of the Appointment of our Independent Registered Public Accounting Firm

¨¨¨

Singleton B. McAllister

¨¨¨

3.

Resolution approving the compensation of our named executive officers on an advisory basis

¨¨¨

Brian D. McAuley

John S. McKinney

¨

¨

¨

¨

¨

¨

      
  00003333333333301000   1  061109

THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED BY THE UNDERSIGNED. IF NO DIRECTION IS GIVEN WITH RESPECT TO A NOMINEE OR PROPOSAL, THIS PROXY WILL BE VOTED “FOR” ALL NOMINEES IN PROPOSAL 1, “FOR” PROPOSAL 2 AND “FOR” PROPOSAL 3.

ELECTRONIC ACCESS TO FUTURE DOCUMENTS

If you would like to receive future shareholder communications over the Internet exclusively, and no longer receive any material by mail, please visit http://www.amstock.com. Click onShareholder Account Access to enroll. Please enter your account number and tax identification number to log in, then selectReceive Company Mailings via E-Mail and provide your e-mail address.

 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” ALL NOMINEES AND “FOR” PROPOSALS 2 AND 3.
PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWNHEREý
THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED BY THE UNDERSIGNED. IF NO DIRECTION IS GIVEN WITH RESPECT TO A NOMINEE OR PROPOSAL, THIS PROXY WILL BE VOTED “FOR” SUCH NOMINEE AND “FOR” SUCH PROPOSAL.
The undersigned acknowledges receipt of the accompanying Notice of and Proxy Statement for the 2010 Annual Meeting of Stockholders and the Company’s 2009 Annual Report to Stockholders.
ELECTRONIC ACCESS TO FUTURE DOCUMENTS
If you would like to receive future shareholder communications over the Internet exclusively, and no longer receive any material by mail, please visit http://www.amstock.com. Click onShareholder Account Accessto enroll. Please enter your account number and tax identification number to log in, then selectReceive Company Mailings via E-Mailand provide your e-mail address.
To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method. o  
  ¨    
1.Election of Directors
  FORAGAINSTABSTAIN
Jenne K. Britellooo
José B. Alvarezooo
Howard L. Clark, Jr.ooo
Bobby J. Griffinooo
Michael J. Kneelandooo
Singleton B. McAllisterooo
Brian D. McAuleyooo
John S. McKinneyooo
Jason D. Papastavrouooo
Filippo Passeriniooo
Keith Wimbushooo
2.Approval of 2010 Long Term Incentive Planooo
3.Ratification of Appointment of Independent Auditorsooo

MARK “X” HERE IF YOU PLAN TO ATTEND THE MEETING.

o

  ¨

Signature of Stockholder    DateDate:      Signature of Stockholder    Date:  
  

Note:Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.


¨¢

UNITED RENTALS, INC.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

As an alternative to completing this form, you may enter your vote instruction by telephone at 1-800-PROXIES or via the Internet at WWW.VOTEPROXY.COM and follow the simple instructions. Use the Company Number and Account Number shown on your proxy card.

The undersigned hereby appoints Michael J. Kneeland, William B. Plummer, Jonathan M. Gottsegen or any of them, with full power of substitution, proxies to represent and to vote at the annual meeting of stockholders of United Rentals, Inc. (the “Company”) to be held on May 8, 2013 at 9:00 a.m., Eastern time, at the Hyatt Regency Greenwich, 1800 East Putnam Avenue, Old Greenwich, Connecticut 06870 and at any adjournment or postponement thereof, hereby revoking any proxies heretofore given, all shares of common stock of the Company held or owned by the undersigned as directed on the reverse side, and in their discretion upon such other matters as may come before the meeting.

(Continued and to be signed and dated on the reverse side)

¢

14475  ¢


ANNUAL MEETING OF STOCKHOLDERS OF

LOGO

UNITED RENTALS, INC.

Five Greenwich Office Park

Greenwich, Connecticut 06831

May 8, 2013

PROXY VOTING INSTRUCTIONS

INTERNET- Access “www.voteproxy.com”and follow the on-screen instructions. Have your proxy card available when you access the web page, and use the Company Number and Account Number shown on your proxy card.

TELEPHONE- Call toll-free1-800-PROXIES(1-800-776-9437) in the United States or 1-718-921-8500 from foreign countries from any touch-tone telephone and follow the instructions. Have your proxy card available when you call and use the Company Number and Account Number shown on your proxy card.

Vote online/phone until 11:59 PM EST the day before the meeting.

COMPANY NUMBER

ACCOUNT NUMBER

MAIL - Sign, date and mail your proxy card in the envelope provided as soon as possible.

IN PERSON - You may vote your shares in person by attending the Annual Meeting.

   

 

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be Held on Wednesday, May 8, 2013:The Notice of and Proxy Statement for the 2013 Annual Meeting of Stockholders and the Company’s 2012 Annual Report to Stockholders are available electronically at http://www.ur.com/index.php/investor/.

iPlease detach along perforated line and mail in the envelope providedIF you are not voting via telephone or the Internet.  i

n

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” EACH DIRECTOR NOMINEE

AND “FOR” PROPOSALS 2 AND 3.

PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HEREx

FORAGAINSTABSTAIN

1.   Election of Directors

James H. Ozanne¨¨¨
FORAGAINSTABSTAIN

Jenne K. Britell

¨¨¨

Jason D. Papastavrou

¨¨¨

José B. Alvarez

¨¨¨

Filippo Passerini

¨¨¨

Bobby J. Griffin

¨¨¨

Donald C. Roof

¨¨¨

Michael J. Kneeland

¨¨¨

Keith Wimbush

¨¨¨

Pierre E. Leroy

¨¨¨

2. 

Ratification of the Appointment of our Independent Registered Public Accounting Firm

¨¨¨

Singleton B. McAllister

¨¨¨

3. 

Resolution approving the compensation of our named executive officers on an advisory basis

¨¨¨

Brian D. McAuley

¨¨¨

John S. McKinney

¨

¨

¨

THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS DIRECTED BY THE UNDERSIGNED. IF NO DIRECTION IS GIVEN WITH RESPECT TO A NOMINEE OR PROPOSAL, THIS PROXY WILL BE VOTED “FOR” ALL NOMINEES IN PROPOSAL 1, “FOR” PROPOSAL 2 AND “FOR” PROPOSAL 3.

ELECTRONIC ACCESS TO FUTURE DOCUMENTS

If you would like to receive future shareholder communications over the Internet exclusively, and no longer receive any material by mail, please visit http://www.amstock.com. Click onShareholder Account Accessto enroll. Please enter your account number and tax identification number to log in, then selectReceive Company Mailings via E-Mailand provide your e-mail address.

To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method.¨  

MARK “X” HERE IF YOU PLAN TO ATTEND THE MEETING.  ¨

Signature of Stockholder  Date:  Signature of Stockholder  Date:  

Note:      Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by authorized person.